Problems

barriersSource: referenceforbusiness.com

Barriers to environmental behavior are usually multi-faceted in nature; in other words, any single environmental action can have multiple obstacles hindering its execution. Barriers can be construed as internal e.g. lack of knowledge, human perceptual or cognitive biases in information-processing; or external e.g. lack of financial resources, and inconvenience. In addition, certain barriers, such as human bias in information-processing, are psychological in nature. In this blog, I focus on two specific barriers, namely lack of, as well as misconstrual of knowledge, as well as operant conditioning, to illustrate how each of them could possibly contribute to the disparity between environmental attitudes and behavior.