Any effort’s strength is in its numbers, and the Irwins needed to get conservation into the consciousness of as many people as possible. He knew however, that they wouldn’t succeed by appealing to minds alone.
“If you can’t get wilds into people’s hearts,” Steve told Larry King in a 2005 interview, “then we haven’t got a hope in heck of saving them because people don’t want to save something they don’t know.”
Australia Zoo had become what it had, a place where the public could come to see, hear, and learn about many amazing creatures. This was an invaluable start, but they needed more. Steve understood the effectiveness of media, and that if it was used correctly, could take the conservation message one step further.
You can navigate the drop down menu to learn more about Steve’s television shows.