Charismatic Megafauna

Credits: Orangutan Foundation

Credits: Orangutan Foundation

With their striking red hair and adorable babies, it has all the characteristics of a charismatic megafauna. While that sounds like a mouthful, it charismatic megafauna basically refers to an animal that draws a lot of attention.

It is hard to resist the face of a baby orangutan, and environmentalists make use of this by drawing attention to the declining population of orangutans due to the loss of its habitat. By doing this, they can save the whole ecosystem of which the orangutan is part of. This is proven useful in the rehabilitation methods of orangutans, which puts aside pockets of rain forests for releasing of rehabilitated orangutans.