Stage 1

Bringing people together through a symbolic hour-long event

• 2007: First launched in Sydney, Australia. 2.2 million people participated.
• 2008: 50 million people, 35 countries
• 2009-2010: Millions, 100+ countries
• World’s largest global climate change initiative

Stage 2

Going beyond the hour

• 2011: Invited individuals to share stories and pledge to do more
• 2012: “I Will If You Will” Campaign
• Largest Voluntary Action for the environment, more than 20 000 participants.

Image credit: Earth hour

Success stories:

• Russia- Successful legislation on marine protection against oil spills. The legislation was passed within nine months after seven years of trying. Petition base of more than 120 000 people.
• Argentina-  Earth Hour gathered thousands of participants to help pass a Senate bill to make ‘Banco Burdwood’ the biggest Marine Protected Area (MPA) in the country. The 3.4 million-hectare MPA has raised the level of protection of Argentina’s Exclusive Economic Zone from 1% to 4%.

2013- Earth hour city challenge

Stage 3

Empowerment to individuals. Gathering everybody around the globe to create a sustainable future for the planet.

• 2014- Earth Hour Blue
• Millions of people from over 162 countries took part