Dedicated to the protection of the deep sea and marine diversity, BLOOM operates very differently from other associations. As a non-profit organisation, its actions favour independent research, educational and popularisation approaches regarding environmental issues. Founded by Claire Nouvian, this informational and educational approach matches her fundamental expectations, her rigour and passion. Overall, this organisation targets both political and economic decision makers, as well as the general public.
BLOOM’s Vision
To reverse the course of environmental and human tragedy, BLOOM aims to restore our ocean ecosystem to its full biological capacity, such that in the future, there is still food and people can still retain their jobs at sea.
In order to be efficient, they have chosen to narrow down their focus on 3 aspects:
- Preserving the Deep sea, which is the last intact marine environment
- To fight the indifference towards extinction of sharks so as to protect endangered species
- Improve public subsidies to the fishing sector in order to ensure survival of the fisherman
Field of action
In order to achieve the above 3, their actions will be taken with the below 4 strategies in mind. These 4 strategies are interdependent on each other in order to enhance chances of success, transparency and effectiveness.
- Changing policy and private/industrial practices in response to ecological and socio-economic urgency
- Changing consumer habits
- Educating the public, children and future decision-makers
- Conducting independent research