Read [Linoff & Berry] chap. 1 & 2. Reading is like text mining — you should not memorise every line. Skim the text to look for “good stuff”, i.e. read purposefully. But what is the purpose of reading [Linoff & Berry]? To help you do the Homework!
Homework: Discussion board posting: Post a 1 page (<1000 word) discussion of one way in which data mining can be applied in your current (or past or future) organisation. Your discussion should cover the following stages of the data mining cycle as outlined in the reading:
- Identify business opportunities
- Mine data to transform data into actionable information
- Act on the information
- Measure the results
As I will explain in class, the purpose of this homework is not to make your life difficult, but to help you get a job! When you go for your job interview, you’ll be asked how you think data mining can be applied in the company (in other words, why hire you?). You should be prepared to outline various ways in which data mining can be useful, as well as discuss in detail 1 particularly promising way.
