Latest Print Titles – Public & Promotional Communication

1 Psychoanalytic accounts of consuming desire : hearts of darkness
Desmond, John, 1952-
Palgrave Macmillan, 2013
Call No: HF5415.32.D464
2 Managing corporate communication : a cross-cultural approach
Gambetti, Rossella.
Palgrave Macmillan, 2013.
Call No: HD30.3.M266MC
3 Here’s the pitch : how to pitch your business to anyone, get funded, and win clients
Soorjoo, Martin, 1967-
Wiley, 2012.
Call No: HF5718.22.S711
4 Essentials of marketing research
Hair, Joseph F.
McGraw-Hill/Irwin, c2013.
Call No: HF5415.2.E78e 2013
5 The business style handbook : an A-to-Z guide for effective writing on the job
Cunningham, Helen.
McGraw-Hill, c2013
Call No: HF5718.3.C973 2013
6 Creative strategy in advertising
Drewniany, Bonnie L.
Wadsworth, c2014.
Call No: HF5825.J59 2014
7 Small message, big impact : the elevator speech effect
Sjodin, Terri L.
Portfolio/Penguin, 2012.
Call No: HF5718.22.S625 2012
8 Display advertising : an hour a day
Booth, David
John Wiley & Sons, c2012.
Call No: HF6146.I58B725
9 Advertising, promotion, and other aspects of integrated marketing communications
Shimp, Terence A.
South-Western Cengage Learning, c2013
Call No: HF5415.123.S556a 2013
10 Advertising
MacRury, Iain, editor of compilation.
Routledge, Taylor & Francis Group, 2013
Call No: HF5823.A244cc

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