Singapore’s media market is often said to be too small to sustain a large number of media companies. Even so, it is still possible to set up a TV channel of your own. The Asian Food Channel (AFC) is a fine example.
AFC was set up in 2005 by a Briton and a Singaporean. Recently, it was acquired by Scripps Networks Interactive, an American TV network.
Read these articles to find out more:
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- Scripps Networks Interactive acquires Asian Food Channel
- Food lovers hit on right recipe for TV; Friends saw appetite for Asian food channel and took a gamble that pays off big-time [The Straits Times (Singapore), 21 April 2013]
- Trust a foodie to feed your senses; With Asians so fond of food, the founders of AFC were sure it would go the distance, reports ZEINAB YUSUF SAIWALLA [The Business Times Singapore, 9 February 2010]
- Marketline Report on Scripps Networks Interactive, Inc.
One of the key factors to AFC’s success was an untapped regional market with strong demand. Are there any other gaps among the media industries in Asia?