Latest Print Titles – Public & Promotional Communication

1 Multicultural perspectives in customer behaviour
Piacentini, Maria G.
Routledge, 2012
Call No: HF5415.32.M961
2 Kubrick’s total cinema : philosophical themes and formal qualities
Kuberski, Philip.
Continuum, c2012.
Call No: PN1998.3.K83K95
3 In defense of negativity : attack ads in presidential campaigns
Geer, John Gray.
University of Chicago Press, 2006.
Call No: JK2281.G298
4 Winning strategies for power presentations : Jerry Weissman delivers lessons from the world’s best presenters
Weissman, Jerry.
FT Press, c2013
Call No: HF5718.22.W433w
5 Public relations writing : form and style
Newsom, Doug.
Wadsworth Cengage Learning, c2014
Call No: HM263.N558p 2014
6 Branding television
Johnson, Catherine.
Routledge, c2012.
Call No: HE8700.8.J66
7 An introduction to public relations and communication management
Chia, Joy.
Oxford University Press, c2012
Call No: HD59.I61t
8 How to influence and persuade
Owen, Jo
Pearson, 2012.
Call No: HD30.3.W97h
9 Everyone says no : public service broadcasting and the failure of translation
Conway, Kyle, 1977-
McGill-Queen’s University Press, c2011
Call No: HE8689.9.C3C767
10 Measurement of communication behavior
Emmert, Philip, 1940-
Longman, c1989.
Call No: P91.M484

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