This is a great opportunity for all aspiring copywriters, art directors and marketing professionals to test your skills and gain valuable experience working on a real project.
It’s a fine example of how a business can give back to the community, and at the same time, potentially gain so much more. The Crowbar Awards is widely recognised among the creative industries in Singapore. As the title sponsor, the BreadTalk Group will no doubt generate goodwill, brand recognition and mindshare among advertising agencies, media owners, and potential franchisees.
In providing participants with a “pedagogical” experience, BreadTalk will also have the opportunity to learn from them. It will be interesting to see how digital natives use social media in their marketing strategies.
BreadTalk, for those who are unfamiliar, is itself is a fine case study of how business innovation transformed the humble bread into an upscale and fancy food that instantly teased consumers’ tastebuds and wallet.
Portfolios in the BreadTalk Group includes a diverse range of food brands such as Food Republic, Din Tai Fung, The Icing Room, and Toast Box.
Check out www.crowbar.com.sg for more information about the BreadTalk-Crowbar Marketing Challenge 2013.