BreadTalk-Crowbar Marketing Challenge 2013

BreadTalk-Crowbar Marketing Challenge 2013

Image extracted from competition poster


This is a great opportunity for all aspiring copywriters, art directors and marketing professionals to test your skills and gain valuable experience working on a real project.

It’s a fine example of how a business can give back to the community, and at the same time, potentially gain so much more. The Crowbar Awards is widely recognised among the creative industries in Singapore. As the title sponsor, the BreadTalk Group will no doubt generate goodwill, brand recognition and mindshare among advertising agencies, media owners, and potential franchisees.

In providing participants with a “pedagogical” experience, BreadTalk will also have the opportunity to learn from them. It will be interesting to see how digital natives use social media in their marketing strategies.

BreadTalk, for those who are unfamiliar, is itself is a fine case study of how business innovation transformed the humble bread into an upscale and fancy food that instantly teased consumers’ tastebuds and wallet.

Portfolios in the BreadTalk Group includes a diverse range of food brands such as Food Republic, Din Tai Fung, The Icing Room, and Toast Box.

Check out for more information about the BreadTalk-Crowbar Marketing Challenge 2013.

About Law Loo Shien

I am with the Resources, Discovery and Access team at NTU Library. There was once I scored a D for an undergraduate module on Political Philosophy, but it was the best course I'd ever taken. It planted the seeds of intellectual growth, and gave me a framework to understand human nature.
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