It is no big surprise that advertising has changed over the years. But this industry belongs to the creative, and some of the best advertisements are ones which were created by those who think out of the box.
So to celebrate 60 years of the best and the most creative advertisements in the world from the Cannes Lions Festivals, the book Game Changers – The Evolution of Advertising was produced.
The book has beautiful images of some of these advertisements, many of which will make you smile and even laugh a little. Not to mention you will probably be telling yourself how smart the agency was to advertise the product that way.
It features international brands like Audi, Coke and Carlsberg and write-ups from some of the leading ad men and women in the business.
You can borrow the book from the Communication and Information Library now.