News You Can Use – May 2014 – Issue 4

Selected news articles from ‘Singapore’ sources in (Issue 4 covers 21-27 May 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Call for boycott of MDA scheme
Straits Times, 27 May 2014, 681 words, Lisabel Ting, (English)
Artists argue plan to allow self-classification of shows encourages self-censorship
ARTISTS have responded strongly to the Media Development Authority’s (MDA) Arts Term Licensing Scheme, with several calling for a boycott of the plan.

THE LIFE! INTERVIEW WITH Jeanette Ejlersen; True to her style
Straits Times, 26 May 2014, 1913 words, Akshita Nanda Arts Correspondent, (English)
She is known to have a formidable reputation but Jeanette Ejlersen says she believes in selling ideas
Sleek racks of mostly black designer wear line her all-white bedroom at home, but fashion stylist Jeanette Ejlersen’s everyday “uniform” …

Mobile marketing takes centre stage
Business Times Singapore, 26 May 2014, 575 words, michael chua, (English)
Global expenditure on mobile advertising is expected to hit US$18b
MOBILE marketing, the offshoot of online or digital marketing, is fast gaining a bigger share of the advertising dollars. According to IT research agency Gartner, global …

Pakistan TV network Geo on the brink
Channel NewsAsia, 11:33, 25 May 2014, 466 words, (English)
LAHORE: Pakistan’s biggest private TV network, Geo, may get its licences cancelled after alleging the country’s intelligence agency was involved in an assassination attempt on its journalist. The allegation has prompted 90 per cent of …

13-hour ad smashes record for longest TV ad
Straits Times, 24 May 2014, 452 words, (English)
New York – TV commercials have grown shorter over the decades, with 60-second spots the norm at the dawn of the medium, 30-second spots growing popular in the 1970s and 15-second spots catching on in the 1980s. The number of 15-second ads …

An eye on public interest amid media convergence
Straits Times, 24 May 2014, 422 words, Irene Tham Technology Correspondent, (English)
IN 2012, Apple launched iTunes here, offering viewers movies streamed to their computers, phones and tablets.
Now, Samsung has revealed plans to debut a TV show rental service for its device users here.

Tuition agency first to be charged under ‘Do Not Call’ rules
Straits Times, 24 May 2014, 445 words, Irene Tham Technology Correspondent, (English)
A TUITION agency has become the first company here to be charged with violating the “Do Not Call” rules that kicked in from Jan 2.
A statutory board that enforces personal data protection laws is charging Star Zest Home Tuition with sending …

Facebook to expand video ads to seven countries outside US ; Social network is moving cautiously in roll-out of such ads to avoid alienating users
TODAY (Singapore), 23 May 2014, 466 words, (English)
SAN FRANCISCO — Facebook is expanding its new video advertising service, allowing marketers to show the spots — similar to television commercials — to users of the social network in Britain, Brazil and five other countries, the company told …

Coming out tops ; Hard work and a tongue-in-cheek approach won these advertising professionals a ticket to Cannes
TODAY (Singapore), 23 May 2014, 753 words, (English)
The cheeky approach paid off for two pairs of advertising youngbloods, as their entries in support of breastfeeding emerged triumphant in the MediaCorp Young Creatives Competition for young advertising professionals.

The highest rung on the stairway to understanding
Straits Times, 22 May 2014, 805 words, David Brooks, (English)
LET’S say you wanted to understand a social problem in depth. Let’s say you wanted to move from a dry, statistical understanding of a problem to a rich, humane one. How would you do it? What steps would you take on your climb towards …

Twitter in talks for music deals
TODAY (Singapore), 21 May 2014, 558 words, (English)
SAN FRANCISCO — Twitter Inc is in early-stage discussions to acquire or partner with music-related start-ups, said sources, as the company works on ways to rev up user growth.

About Law Loo Shien

I am with the Resources, Discovery and Access team at NTU Library. There was once I scored a D for an undergraduate module on Political Philosophy, but it was the best course I'd ever taken. It planted the seeds of intellectual growth, and gave me a framework to understand human nature.
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