Safety and a Show

It’s the end of the year and many are making plans to travel. We travel so much nowadays; getting on a plane, to many of us, is no more a unique experience. We get on and off planes like we get on and off buses or trains.

And admit it, you don’t pay attention to the safety video anymore, do you?

So to get you to look and listen to these videos, airlines (for a while now) have been trying to jazz up their on-board safety videos. The most famous of course are the Air New Zealand ones with the Hobbits, Dwarfs and anything else from Lord of the Rings.

But these videos also serve as a great promotional and advertising tool. People blog about them, Facebook their comments after watching and even rate them, like this blog site. Also unlike a commercial on television you cannot just turn the television off or flip to a new channel. These videos are fun and well-made so you get the best of both worlds.

There is not much research into the ‘safety video’ as a promotional or advertising tool, but it could make for an interesting paper (hint hint if you need ideas for an upcoming assignment).

So pay attention next time to these videos, you could learn a thing or two, and not just where the exits are.

About Debra Bernadette L’Angellier

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