Latest Print Titles – Public & Promotional Communication

1 100 ways to create a great ad
Collins, Tim
Laurence King Publishing, 2014.
Call No: HF5814.C713
2 The interdisciplinary science of consumption
Knutson, Brian
The MIT Press, 2014.
Call No: HF5415.32.I61
3 The small big : small changes that spark big influence
Martin, Steve J.
Profile, 2014.
Call No: HD58.8.M383
4 SPeak performance : using the power of metaphors to communicate vision, motivate people, and lead your organization to success
Walz, Jim.
Business Expert Press, 2014.
Call No: HF5718.W242
5 Fundamentals of organizational communication : knowledge, sensitivity, skills, values
Shockley-Zalabak, Pamela
Pearson, 2015.
Call No: HD30.3.S559 2015
6 Internal communications : a manual for practitioners
FitzPatrick, Liam.
Kogan Page, 2014.
Call No: HD30.3.F559
7 Marketing communications
Eagle, Lynne.
Routledge, 2015.
Call No: HF5415.123.E11
8 Advertising to children : new directions, new media
Blades, Mark
Palgrave Macmillan, 2014.
Call No: HF5415.32.A244
9 Marketing communications management : analysis, planning, implementation
Copley, Paul, 1952-
SAGE, 2014.
Call No: HF5415.123.C784 2014
10 Advertising account planning : planning and managing an imc campaign
Kelley, Larry D., 1955-
M.E. Sharpe, 2015.
Call No: HF5823.K29p 2015

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