Xiaxue Vs Gushcloud – Lessons to be learnt about the online advertising ecosystem

Online advertising is running at the speed of light.

It is evolving so quickly with so many players, that many advertisers and media companies openly admit they do not fully understand how it all works.

The recent controversy between Xiaxue Vs Gushcloud has brought about grief and angst among many in the industry, but there are lessons to be learnt.

I’m quite sure that those who are following the online war have gained a better understanding about the business of social media.

To keep up with the experts, go a step further and read this collection of articles by Warc (access for NTU students/staff only):

The Programmatic Primer:A marketer’s guide to the online advertising ecosystem

Programmatic Primer

About Law Loo Shien

I am with the Resources, Discovery and Access team at NTU Library. There was once I scored a D for an undergraduate module on Political Philosophy, but it was the best course I'd ever taken. It planted the seeds of intellectual growth, and gave me a framework to understand human nature.
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