Latest Print Titles – Public & Promotional Communication

1 Spin : how politics has the power to turn marketing on its head
Veroni, Clive.
House of Anansi Press, 2014.
Call No: HF5415.123.V549
2 “Remember those great volkswagen ads?”
Marcantonio, Alfredo.
Merrell, 2014.
Call No: HF6161.A9M313
3 Invisible users : youth in the Internet cafes of urban Ghana
Burrell, Jenna, 1978-
MIT Press, c2012.
Call No: HQ799.2.I5B969
4 The art of positive communication : theory and practice
Mirivel, Julien C., 1978-
Peter Lang, 2014.
Call No: HM1166.M675
5 The modern invention of Information : discourse, history, and power
Day, Ronald E., 1959-
Southern Illinois University Press, 2008.
Call No: HM851.D274
6 The net effect : romanticism, capitalism, and the internet
Streeter, Thomas.
New York University Press, c2011.
Call No: QA76.9.C66S915
7 Advertising and race : global phenomenon, historical challenges and visual strategies
Fu, Linda.
Peter Lang, 2014.
Call No: HF5811.F949
8 Market research methodologies : multi-method and qualitative approaches
Ghorbani, Ali, 1984-
Business Science Reference, 2015.
Call No: HF5415.2.M345mra
9 Strategic planning for public relations : beginning the journey
Hansen-Horn, Tricia L.
Peter Lang, 2014.
Call No: HD59.H249
10 Marketing communications
Egan, John, 1952-
Sage Publications Ltd, 2015.
Call No: HF5415.123.E28 2015

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