How do films and television series maintain their popularity after their time in the spotlight has ended?
One way is to turn to the publishing world. Many series and movies franchise their stories to books or comics — think James Bond, Star Wars and now Sons of Anarchy. The irony of this is many series and movies started out as printed works in the first place.
For the most part, this is a marketing tool to make sure the characters stay fresh in the minds of the fans, and at the same time trying to appeal to a whole new group of people. Plus it is also a great way to bring in extra revenue.
A recent article in the New York Times, talks about this very strategy. It is interesting to look at the pros and cons of such a strategy. Vanity Fair, also did a story on this, you can read the article here. Novelization, as it is called, is not a new practice, it has been around for a while, and did you know there is even an ‘International Association of Media Tie in Writers’. The organisation supports these writers and promotes best practices.
There is more than meets the eye to novelization. It does play a part in the big media business cycle, but as technology changes the way people talk about content on the big and small screen, is there still a market for such material and if not, what does the next chapter of the industry look like?