Latest Print Titles – Public & Promotional Communication

1 Strategic connections : the new face of networking in a collaborative world
Baber, Anne, 1938-
American Management Association, 2015.
Call No: HF5718.B113
2 The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset
Fertik, Michael.
Crown Business, 2015.
Call No: HM851.F411
3 Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization
Russell, Paul J.
Kogan Page Limited, 2015.
Call No: HF5845.R966
4 The political economy of news in China : manufacturing harmony
Hearns-Branaman, Jesse Owen.
Lexington Books, 2015.
Call No: HM1231.H436
5 Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
Pearson, 2016.
Call No: HF5415.123.C648 2016
6 Ads, fads, and consumer culture : advertising’s impact on American character and society
Berger, Arthur Asa, 1933-
Rowman & Littlefield, 2015.
Call No: HF5823.B496 2015
7 Reputation management : the key to successful public relations and corporate communication
Doorley, John.
Routledge, 2015.
Call No: HD59.D691 2015
8 Applications in health communication : emerging trends
Eaves, Michael H. (Michael Howard), 1964-
Kendall Hunt Publishing Company, 2014.
Call No: R118.A652
9 Consumer behaviour in action
Ling, Peter.
Oxford University Press, 2015.
Call No: HF5415.32.L755
10 Directory : new ideas in direct marketing
Xtreme Information.
Xtreme Information, 19–.
Call No: HF5415.126.D598N ISSUE 34, 2015

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