Latest Print Titles – Public & Promotional Communication

1 A nation of numbers : the development of marketing research in America
Scipione, Paul A.
Quirk’s Marketing Research Media, 2014.
Call No: HF5415.1.S418
2 Advertising : critical approaches
Wharton, Chris.
Routledge, 2015.
Call No: HF5823.W553
3 Chartered public relations : lessons from expert practitioners
Waddington, Stephen.
KoganPage, 2015.
Call No: HD59.C486
4 Social media marketing
Tuten, Tracy L., 1967-
Sage, 2015.
Call No: HF6146.I58T966s 2015
5 International public relations and public diplomacy : communication and engagement
Golan, Guy J.
Peter Lang, 2015.
Call No: JF1525.P8I61
6 An honest day’s work : true tales of a life in PR
Atkins, Chris.
Pill Hill Productions, 2014.
Call No: HM1221.A873
7 People and products : consumer behavior and product design
Kimmel, Allan J.
Routledge, 2015.
Call No: HF5415.32.K49
8 Persuasive copywriting : using psychology to engage, influence and sell
Maslen, Andy.
Kogan Page Limited, 2015.
Call No: HF5825.M397p
9 Persuasion : theory and research
O’Keefe, Daniel J., 1950-
SAGE, 2016.
Call No: BF637.P4K41 2016
10 Buyer personas : how to gain insight into your customers expectations, align your marketing strategies, and win more business
Revella, Adele.
Wiley, 2015.
Call No: HF5415.32.R451

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