Latest Print Titles- Public and Promotional Communication

1 A style guide for news writers and editors : to accompany writing and reporting for the media
Bender, John R.
Oxford University Press, 2016
Call No: PN4783.B458
2 The Sage handbook of organizational communication : advances in theory, research, and methods
Mumby, Dennis K
SAGE, 2014.
Call No: HD30.3.S129s
3 Communication beyond boundaries
Mehra, Payal, author
Business Expert Press, 2014
Call No: HM1211.M498
4 Starting with the shopper : research insights for winning at retail
Young, Scott (Scott L.), author
Paramount Market Publishing, Inc., 2015
Call No: HF5429.Y76
5 Rehearsal for life : Singapore Youth Orchestra 1980-1990
Wong, Sher Maine, author
Vivien Goh, 2015
Call No: ML1200.W872
7 Earn it, don’t buy it : the CMO’s guide to social media marketing in a post-facebook world
Tobin, Jim
Charles Pinot, 2013
Call No: HF5414.T629
7 BBC and television genres in jeopardy
Tunstall, Jeremy,
Peter Lang, 2015
Call No: PN1992.3.G7T927
8 Perspectives on public relations historiography and historical theorization : other voices
Watson, Tom, 1950- editor
Palgrave Macmillan, 2015
Call No: HD59.P467p
9 Life phases, mobility and consumption : an ethnography of shopping route
Brembeck, Helene, author
Ashgate, 2015
Call No: HF5415.32.B836
10 The psychology of the Asian consumer
Lee, Leonard (Professor of marketing), editor
Routledge, Taylor & Francis Group, 2015
Call No: HF5415.33.A78P974


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