Latest Print Titles – Public & Promotional Communication


1 The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman.
John Wiley & Sons, 2015.
Call No: HF5415.1265.S425 2015
2 Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses
Pulizzi, Joe.
McGraw-Hill Education, 2016
Call No: HF5415.127.P981c
3 Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research
Bridger, Darren.
Kogan Page, 2015.
Call No: HF5415.2.B851
4 Steal the show : from speeches to job interviews to deal-closing pitches, how to guarantee a standing ovation for all the performances in your life
Port, Michael, 1970.
Houghton Mifflin Harcourt, 2015.
Call No: HF5718.22.P839
5 Qualitative research methods in consumer psychology : ethnography and culture
Hackett, Paul, 1960.
Routledge, 2016.
Call No: HF5415.32.Q1q
6 The brand flip : why customers now run companies–and how to profit from it : a whiteboard overview
Neumeier, Marty.
New Riders, 2016
Call No: HF5415.32.N493
7 100 ideas that changed advertising
Veksner, Simon.
Laurence King Publishing, 2015
Call No: HF5811.V431
8 Public relations in China : building and defending your brand in the PRC
Wolf, David (Economist).
Palgrave Macmillan, 2015
Call No: HD59.6.C6W853
9 The unmanageable consumer
Gabriel, Yiannis, 1952.
SAGE, 2015
Call No: HC79.C6G118 2015
9 Hallyu 2.0 : the Korean wave in the age of social media
Lee, Sangjoon, editor.
University of Michigan Press, 2015
Call No: HM742.H193


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