Learn from Warc’s 100 best marketing campaigns of 2016

PR and marcomm students take note, Warc has recently released the Warc 100 for 2016. This is a list of the world’s best marketing campaigns and companies, based on their performance in effectiveness and strategy competitions.

At No. 1 this year is Penny the Pirate, a campaign in Australia for vision-care brand OPSM.

Case study from Warc available. Go to Warc 100.


At No. 44 is a MasterCard Asia-Pacific campaign led by an agency from Singapore.

Case study from Warc available. Go to Warc 100.


At No. 49 we have a local campaign, for a familiar favourite among many.

Case study from Warc available. Go to Warc 100.


Head to Warc 100 for more case studies and examples of the best marketing campaigns in the world.

About Law Loo Shien

I am with the Resources, Discovery and Access team at NTU Library. There was once I scored a D for an undergraduate module on Political Philosophy, but it was the best course I'd ever taken. It planted the seeds of intellectual growth, and gave me a framework to understand human nature.
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