Latest Prints – Public & Promotional Communication


2 The new consumer psychology
Whang, Sang-Min.
Routledge, Taylor & Francis Group, 2016
Call No: HF5415.33.K6W552
2 Writing online : a guide to effective digital communication at work
Darics, Erika.
Business Expert Press, 2016
Call No: HF5718.3.D218
3 Researching interactive communication behavior : a sourcebook of methods and measures
Canary, Daniel J.
SAGE Publications, 2017
Call No: HM1166.R432
4 Public relations and the public interest
Johnston, Jane.
Routledge, 2016
Call No: HD59.J72
5 Dear chairman : boardroom battles and the rise of shareholder activism
Gramm, Jeff.
Harper Business, 2015
Call No: HD2744.G745
6 Lights, camera, Madison Avenue : the golden age of advertising
Naud, Robert.
McFarland & Company, 2016
Call No: HF6146.T42N291
7 Hey, Whipple, squeeze this : the classic guide to creating great ads
Sullivan, Luke.
Wiley, 2016
Call No: HF5825.S949 2016
8 Advertising creative : strategy, copy, design
Altstiel, Tom.
SAGE Publications, Inc., 2017
Call No: HF5823.A469 2017
9 Global advertising in a global culture
Gould, Thomas H. P.
Rowman & Littlefield, 2016
Call No: HF5811.G698
9 Addiction as consumer choice : exploring the cognitive dimension
Foxall, G. R.
Routledge, 2016
Call No: HF5415.32.F794a


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