Choice Picks for Media Folks – May Issue 3

Selected news articles from ‘Singapore’ sources in Factiva.com — Issue 3 covers 12-18 May 16.

Read the full-text by searching the Internet (if public sources are available) or by searching Factiva.com (Click here for a guide on how to search).

 

 

China’s Internet stars have huge ad value
The Straits Times, 18 May 2016, 981 words, Teo Cheng Wee China Correspondent In Beijing, (English)
Advertisers paying big bucks to homegrown celebrities with big fan base and niche appeal
Blogger Monica Xu first began writing about lipstick on social media out of personal interest in 2014, as she was preparing for postgraduate studies in

Singapore’s literary scene enjoying revival
The Straits Times, 17 May 2016, 2558 words, Lee Jian Xuan, (English)
While home-grown authors are gaining attention from readers and publishers abroad, readers here may not have read their works
It would not be a stretch to say Singapore literature has been enjoying a renaissance in recent years.

Singapore Media Festival back to showcase Singapore talent
The Straits Times, 17 May 2016, 364 words, Boon Chan, (English)
The Singapore Media Festival returns for its third edition from Nov 23 to Dec 9.
This was announced yesterday by the Media Development Authority of Singapore (MDA) at Cannes Film Festival, where Singapore has two feature films in competition

Enterprise: Careers: How to be an ad man today
The Edge Singapore, 16 May 2016, 670 words, By Michelle Teo, (English)
Everything you do communicates,” says Neal Davies, president and CEO of ­Effie Worldwide, the global marketing organisation that celebrates effectiveness in marketing communication. Effective advertising and marketing requires a holistic

ST to coach teachers on feature writing
The Straits Times, 16 May 2016, 563 words, (English)
Workshop launched to help educators apply journalistic techniques in writing
Teachers will dip into journalists’ bag of tricks at a new Straits Times workshop called “In The Shoes of a Journalist – Get to the Heart of the Matter”.

Defenders of ‘kiasu-ism’ have got it wrong: NMP Kuik Shiao-Yin
Channel NewsAsia, 01:52, 14 May 2016, 5214 words, (English)
SINGAPORE: When Nominated Member of Parliament Kuik Shiao-Yin stood up in Parliament in April this year, she took aim at “kiasu-ism” and the “national habit of fear”. She said it had resulted in huge, costly trade-offs in human development,

One edition, many ad messages
The Straits Times, 13 May 2016, 346 words, Samuel Mak, (English)
You may be reading the same page of The Sunday Times as the person next to you at a cafe this weekend, but both of you may see different versions of the advertisement on the same page.

mm2 Entertainment Announces Three-Year Plan to Develop Local Chinese Language Scriptwriters
Singapore Government News, 12 May 2016, 406 words, (English)
May 12 — mm2 Entertainment Pte Ltd (a wholly owned subsidiary of mm2 Asia Ltd.) today announced a partnership with the Media Development Authority of Singapore (MDA) to develop local Chinese language scriptwriters for Singapore’s film

About Law Loo Shien

I am with the Resources, Discovery and Access team at NTU Library. There was once I scored a D for an undergraduate module on Political Philosophy, but it was the best course I'd ever taken. It planted the seeds of intellectual growth, and gave me a framework to understand human nature.
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