With Campaign Eye, each month we will look at one campaign which is using an interesting way to promote their product or service.
This month let’s take a look at the Harley Davidson’s Campaign in Japan, where they are trying to get younger riders hook onto the Harley experience.
In line with Harley Davidson’s spirit of freedom on the open road, the campaign uses this very same ideology and reconnects it to a younger audience. To do this they are offering loans of their motorbikes for the weekend to take a break. This seems especially appealing to the young Japanese executive who have a heavy work schedule.
But will this be enough to get a younger demographic hooked? Changing brand perception is not an easy thing, nor is getting an entire new demographic to buy into your brand.
Will you take a ride with Harley?