Through the Airwaves – Don’t put all your eggs into one basket

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Through the Airwaves is a section of the Communication and Information blog which will look at one interesting subject related to the broadcast industry. This month we look at the television programming.

So what if you have a hit show? If you realise shows don’t last forever. After a while audience either lose interest or the cast lose interest or worse yet, the writer lose interest.

You have seen it happen to may your favourite shows from Glee to the X-Files, sustaining a hot show is not that easy.

In a recent article, HBO is now, trying to figure out their next strategy for sustaining programs. They are flying high with Game of Thrones, but when this show ends (and it seems it is coming to that soon) how will they garner a new hit.

Programming for a network is like a chess game, you need to know what to place where and then how to move the programs around for better impact.

Then of course there is deciding what show will succeed and fall flat, if I told pitch to you a show about a bunch or highly intelligent researchers navigating through life as a comedy, would you give me money to make that show. (I am talking about the hit comedy series, The Big Bang Theory, of course).

Is there a certain science to broadcast programming or do you just go with that ‘gut feeling’ when it comes to selecting the shows? If you were given a chance to run an entire TV station, what would you schedule?

About Debra Bernadette L’Angellier

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