Latest Prints – Public & Promotional Communication



2 Campaigning for president in America, 1788-2016
Hammond, Scott J.
Santa Barbara, California : Greenwood, an imprint of ABC-CLIO, LLC, 2016
Call No: JK524.H227
2 Consumer behavior : buying, having, and being
Solomon, Michael R.
Hoboken : Pearson, 2017.
Call No: HF5415.32.S689 2017
3 I’m right and you’re an idiot : the toxic state of public discourse and how to clean it up
Hoggan, James.
Gabriola Island, BC, Canada : New Society Publishers, 2016
Call No: HM1166.H716r
4 Good charts : the HBR guide to making smarter, more persuasive data visualizations
Berinato, Scott.
Boston, Massachusetts : Harvard Business Review Press, 2016
Call No: HF5718.22.B511
5 Narratives of crisis : telling stories of ruin and renewal
Seeger, Matthew W.
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2016.
Call No: HD49.3.S451
6 My life with things : the consumer diaries
Chin, Elizabeth.
Durham : Duke University Press, 2016.
Call No: HF5415.32.C539
7 The psychology of consumer profiling in a digital age
Gunter, Barrie.
New York : Routledge, 2016.
Call No: HF5415.32.G977
8 Contexts of the dark side of communication
Eletra S. Gilchrist-Petty.
New York : Peter Lang, 2016
Call No: HM1166.C761
9 Managing public relations : methods and tools for achieving solid results
Smudde, Peter M.
New York ; Oxford : Oxford University Press, 2015
Call No: HD59.S666m
9 The blueprint for strategic advertising : how critical thinking builds successful campaigns
Berman, Margo.
New York, NY : Routledge, 2017.
Call No: HF5823.B516b


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