Through the Airwaves is a section of the Communication and Information blog which will look at one interesting subject related to the broadcast industry. This month we look at the television programming.
So what if you have a hit show? If you realise shows don’t last forever. After a while audience either lose interest or the cast lose interest or worse yet, the writer lose interest.
You have seen it happen to may your favourite shows from Glee to the X-Files, sustaining a hot show is not that easy.
In a recent article, HBO is now, trying to figure out their next strategy for sustaining programs. They are flying high with Game of Thrones, but when this show ends (and it seems it is coming to that soon) how will they garner a new hit.
Programming for a network is like a chess game, you need to know what to place where and then how to move the programs around for better impact.
Then of course there is deciding what show will succeed and fall flat, if I told pitch to you a show about a bunch or highly intelligent researchers navigating through life as a comedy, would you give me money to make that show. (I am talking about the hit comedy series, The Big Bang Theory, of course).
Is there a certain science to broadcast programming or do you just go with that ‘gut feeling’ when it comes to selecting the shows? If you were given a chance to run an entire TV station, what would you schedule?
With Campaign Eye, each month we will look at one campaign which is using an interesting way to promote their product or service.
This month let’s take a look at the Harley Davidson’s Campaign in Japan, where they are trying to get younger riders hook onto the Harley experience.
In line with Harley Davidson’s spirit of freedom on the open road, the campaign uses this very same ideology and reconnects it to a younger audience. To do this they are offering loans of their motorbikes for the weekend to take a break. This seems especially appealing to the young Japanese executive who have a heavy work schedule.
But will this be enough to get a younger demographic hooked? Changing brand perception is not an easy thing, nor is getting an entire new demographic to buy into your brand.
Will you take a ride with Harley?
‘The pen is mightier than the sword’ as the saying goes. Maybe today we need to change this to ‘the keyboard is mightier than the sword’. This is even more so when you are in a writing competition.
Every year the International New York Times (INYT) holds an Asia Pacific Writing Competition. This year the focus of this competition is on ‘Global Youth’.
If you have an interesting idea to write on this topic, then you may want to take part in this competition.
So ready, set, write (or type).
All the best.
Your journey at NTU is almost coming to a close. But before you leave, do remember to deposit your Final Year Project (FYP) reports into NTU’s Digital Repository. This is so your juniors and the school will have access to your reports in the future.
Here are the instructions to help you deposit your reports, and below are some things to keep in mind before you submit.
- Only deposit the final report which has been approved by your supervisor, with all edits and changes incorporated.
- Files above 40MB have to be submitted to the Communication & Information Library directly. You may submit your files on a CD, DVD, thumbdrive or portable hard-disk drive (HDD) to the library’s Service Desk.
- Remember to exclude any proprietary or sensitive information, e.g. a person’s NRIC, address and contact details. You can either remove those details, or put a ‘white box’ over the sensitive information, whichever is easier for you.
- If you had produced a website, it is best if that the website can run without an internet connection from a CD/DVD-ROM. This is so your team can keep a copy of your website for posterity. Otherwise, the domain name will expire one day.
- If you have produced a hard copy feature publication, please donate at least one copy (max. 2) to the Communication & Information Library.
If you need any assistance, please feel free to contact the Communication and Information Library, or your Communication Librarians, Loo Shien or Debra. If you are back in school, you can just walk into library and someone will help you.
We look forward to receiving the projects.
The guide can be accessed via the Library homepage within the box titled “Research and Scholarship” or you can simply click the following URL to view the guide: https://blogs.ntu.edu.sg/lib-datamanagement/.
The research data management guide aims to help NTU researchers learn more about the various aspects of research data management and sharing as well as to guide them in meeting the university and funders’ requirements. Topics include what is research data, how to share data, where to share data, why share data, benefits of sharing data and etc. A number of relevant YouTube videos have also been included in the guide so that anyone who is interested in the topic could have a brief overview quickly.
More topics will be made available in future updates of this guide, e.g. more local topics such as the upcoming NTU DMP, relevance to the NTU Research Data Policy, etc. Please stay tuned to the guide for more updates!
If you would like to find out more about NTU Libraries research data management services, please contact us via ScholarlyComm@ntu.edu.sg.
We are experimenting with new ways to provide services to our users. In addition to phone, walk-in and email, you may now contact us via WhatsApp!
WhatsApp a Librarian
You may WhatsApp a Librarian if you need quick help on library services and resources.
Pilot period: ?11 Jan – 5 Feb 2016
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Sending messages via WhatsApp is free but you may incur personal mobile phone subscription charges.
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(This exhibition at NTU Libraries was made possible through the support from the NTU Arts Appreciation Series as part of the Dorothy Cheung Memorial Fund. This project is supported under the Singapore Memory Project’s irememberSG Fund, as part of the Singapore50 (SG50) celebrations)
fFurious presents “So Happy: 50 Years Of Singapore Rock,” a retrospective exhibition of the local rock music community’s finest moments from the 1960s to the present day. The exhibition’s title was inspired by the 1991 radio hit, “So Happy,” recorded by Singapore indie band The Oddfellows.
At the heart of the “So Happy” exhibition is a timeline of 100 photographs showing prominent local rock bands from each decade. Accompanying the photographs are captions that tell a story about each band, written by individuals who are passionate about the local music industry.
The exhibition will also feature a collection of artefacts—vinyl records, cassettes, and a music mix and video interviews with 10 personalities who have made a difference in our rock history.
NTU Libraries showcases this exhibition across 5 library spaces. Follow this musical journey through the decades across the different spaces and experience an exhibition like no other.
The exhibition will run at all the libraries from 3 August 2015 till 1 September 2015
Humanities & Social Sciences Library
1970s & 1980s
Communication & Information Library
Art, Design & Media Library
Library Outpost @ South Spine Learning Hub
Here is an intriguing series of events right here in Singapore entitled The Open. These events are pre-festival activities of the Singapore International Festival of Arts. These events will be held mainly in June and comprise of an array of activities from performances, talks and walks, held all over our beautiful island.
This is may be what you need to get your mind refreshed and stocked up with new ideas for the semester ahead. You can download the event guide right from The Open website, which is hyper linked above.
Have a great vacation
Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 1 covers 27 May to 2 June 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.
Jolin Tsai video gets banned
The Straits Times, 27 May 2015, 481 words, Gwendolyn Ng, (English)
Taiwanese singer Jolin Tsai’s music video for the song We’re All Different, Yet The Same, featuring same-sex marriage, is banned on television and radio here. This applies to cable TV and free-to-air TV channels.
How we can be more civilised online
TODAY (Singapore), 1 June 2015, 818 words, William Wan, (English)
As the Internet and social media become more intertwined with our lives, we begin to see how the best and worst of human nature get amplified online. While the better actions of humankind do not get as much attention as they should in …
NAC cancels grant for book with ‘politically sensitive content’
TODAY (Singapore), 30 May 2015, 518 words, Mayo Martin, (English)
SINGAPORE — The National Arts Council (NAC) has withdrawn a publishing grant for the graphic novel The Art Of Charlie Chan Hock Chye on the eve of its Singapore launch because of “sensitive content”.
MDA Appoints GfK to Build New National Audience Measurement System
Singapore Government News, 29 May 2015, 387 words, (English)
May 29 — The Media Development Authority of Singapore (MDA) has awarded the tender for providing and managing the new Singapore Television Audience Measurement (SG-TAM) system to GfK. The award is valid for three years, with an option to …
ONLINE; One-stop destination for Asia’s best shorts
Business Times Singapore, 29 May 2015, 787 words, Dylan Tan, (English)
Viddsee’s founders, who are filmmakers themselves, are dedicated to curating and delivering the best short films from Asia on their streaming website.
Understanding the future of money and data
Business Times Singapore, 29 May 2015, 1585 words, REGINA LIM , (English)
Given innovative developments such as IoT and Bitcoin, is the law sufficiently elastic to cover them?
IN THE last decade, writes Thomas Friedman, “we have gone from a connected world … to a hyperconnected world” (Friedman, 2011). The …
Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 4 covers 20-26 May 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.
Old local films return to big screen
The Straits Times, 25 May 2015, 652 words, Boon Chan, Media Correspondent, (English)
Five Singapore films from the 1950s to 1970s will be screened free, with their original hand-painted posters recreated
Five films from the golden age of Singapore cinema from the 1950s to 1970s will be restored and screened for the public …
Spotify to offer original and video content
MyPaper, 22 May 2015, 543 words, (English)
STREAMING leader Spotify on Wednesday announced an expansion into video and original content, reaching beyond music as the company faces challenges to its dominance and strives to turn a profit.
Measuring mobile-app audiences
TODAY (Singapore), 22 May 2015, 791 words, Anindya Datta, (English)
This commentary is part of a series in TODAY’s Science section, in collaboration with the National University of Singapore (NUS) School of Computing, that explores the computer science research projects conducted here.
Online content creators learn from the masters
Business Times Singapore, 22 May 2015, 462 words, Jacquelyn Cheok, (English)
MEDIA businesses hoping to stay ahead of the competition must harness the new opportunities arising from digital trends to grow their consumer base, the Media Development Authority of Singapore (MDA) said on Thursday.
Safety net? More like a trampoline: DPM Tharman
The Straits Times, 20 May 2015, 2327 words, (English)
SINGAPORE’S economic success, social policies and safety nets were some of the main issues discussed by Deputy Prime Minister and Finance Minister Tharman Shanmugaratnam in an interview by BBC Hardtalk presenter Stephen Sackur at the St …
‘Ensure copyright’ of wedding photos
The Straits Times, 20 May 2015, 646 words, K.C. Vijayan, Senior Law Correspondent, (English)
Lawyers warn couples such images could be used by other parties
WEDDING photos are meant to be personal memories that last a lifetime.
But if couples do not ensure they own the copyright of images of their big occasion, they could end up …
Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 3 covers 13-19 May 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.
How the Government helps Singaporeans help themselves
TODAY (Singapore), 19 May 2015, 2417 words, (English)
Singapore’s social welfare policy is like a trampoline, said Deputy Prime Minister and Finance Minister Tharman Shanmugaratnam, with the Republic providing support that encourages citizens to take up opportunities without undermining …
IDA gives Singtel ‘stern warning’ for Gushcloud incident ; StarHub accepts authority’s decision to close matter, M1 will not pursue issue
TODAY (Singapore), 19 May 2015, 648 words, Tan Weizhen, (English)
SINGAPORE — The Infocomm Development Authority (IDA) yesterday issued a “stern warning” to Singtel, following the completion of investigations into what it deemed a negative marketing campaign involving social media agency Gushcloud.
SG+50: FUTURE TRENDS 2065; Wanted: A new Pioneer Generation
The Straits Times, 18 May 2015, 1889 words, Peter Ho For The Straits Times, (English)
An ageing population. Climate change raising sea levels. Always-on technology. In this brave new world, Singapore needs a generation bold enough to change mindsets.
Smart Nation needs smart data management
The Straits Times, 14 May 2015, 732 words, Mark Bentkower For The Straits Times, (English)
AS SINGAPORE marches towards its Smart Nation goal, government bodies, enterprises and citizens will witness a massive volume of data collected from various sources – the Internet of Things, connected devices, sensors, apps and so on.
Facebook begins direct publication of news articles
TODAY (Singapore), 14 May 2015, 1004 words, (English)
MENLO PARK (California) — Facebook’s long-rumoured plan to directly host articles from news organisations started yesterday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience, …
Did you know that it was 120 years ago, on December 28, 1895, when the very first public film screening was held in Paris, at the Saloon Indien du Grand Café. The pair responsible for this screening was, of course, the Lumiere Brothers.
I bet you then, they could never have imagined the massive impact this small event would have on the history of the world. It literally crafted out a multi-billion dollar industry, and changed the way we look at entertainment. Recently in Paris, this 120th anniversary was marked by a special exhibition in their honour.
Filmmaking is a blend of art and science, and while today we see a lot of this kind of collaboration, when the Lumiere brothers started, this kind of collaboration was something rarely explored. They were also very quick to patent their invention, which was a good move on their part.
There has been a lot of criticism about the quality of the films today, with many complaining about the quality of the scriptwriting, over-budget productions, mindless violence, and not to forget, the constant remakes and reboot of old movies.
But truthfully where would we be if the brothers never had that screening. Let’s just say it would be a whole lot less entertaining. So cheers to the Lumiere Brothers!
Some interesting sites to visit:
Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 2 covers 6-12 May 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.
The Slow Movement is picking up speed
TODAY (Singapore), 12 May 2015, 717 words, (English)
In an age of tech acceleration and the need to consume as much information as quickly as possible, a slower alternative is picking up speed. Welcome to slow watching, slow reading and even slow journalism.
IBM, Facebook tie up to use personal data for ads
TODAY (Singapore), 8 May 2015, 504 words, (English)
NEW YORK — Personalised marketing — the product pitch or message that really hits its target, the right person at the right time — is the much-discussed ideal in advertising and sales.The truth is that personalised marketing is, well, …
EYE ON SINGAPORE; The arts as new global ambassador
The Straits Times, 7 May 2015, 1749 words, Corrie Tan, (English)
Singapore’s cultural charm offensive has deep pockets and reach, but is it winning hearts?
IN MARCH and April, residents and tourists in Toulouse, France, might have spotted on their walk through town a tiny, red-and-white “lion boy” sitting …
Why battle for Net neutrality in the US matters globally
Business Times Singapore, 7 May 2015, 1130 words, Frank-Jürgen Richter, (English)
At stake could be an Internet where all information is treated equally, promoting openness and free trade; a non-neutral Web benefits a few at the expense of many.
Former TRS editor sets up news site ‘based in Australia’ ; Founder of Straits Times Review calls for article contributions
TODAY (Singapore), 6 May 2015, 552 words, Joy Fang, (English)
SINGAPORE — A new website describing itself as an “independent news site based in Australia” has emerged, shortly after news broke that the authorities had ordered the shutdown of The Real Singapore (TRS) portal.