News You Can Use – September 2014 – Issue 4

Selected news articles from ‘Singapore’ sources in (Issue 4 covers 17-23 September 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

China dreams of an Oscar
Straits Times, 23 September 2014, 643 words, (English)
Beijing – The question that hounds every major Chinese film director was put to Jiang Wen at a news conference here this month. He and his business associates had organised the event to generate buzz over the coming Gone With The Bullets, a …

Video-streaming sites in China under scrutiny
Straits Times, 23 September 2014, 792 words, Kor Kian Beng China Bureau Chief In Beijing, (English)
Chinese authorities tighten grip over operators with slew of measures
MS MIKI Qian, 31, gets to watch American sitcoms like Two Broke Girls and Korean drama serials instead of “boring” Chinese shows on her television set, thanks to …

StarHub in ad-targeting project
Straits Times, 20 September 2014, 454 words, Irene Tham Technology Correspondent, (English)
It will capture data on cable TV viewing and mobile surfing for household profiles
BIG green brother is watching. When a household watches National Geographic on cable TV, StarHub knows. When a subscriber visits websites on his mobile phone, …

Spoof ads: when imitation invites more flattery
Business Times Singapore, 20 September 2014, 823 words, ang swee hoon, (English)
A case in point is the Ikea ad that resonates with viewers
SPOOFS are familiar to us – we often see them on television shows such as Saturday Night Live or in films like the Scary Movie series.

JB screening of political exiles film draws many S’poreans
TODAY (Singapore), 20 September 2014, 536 words, NEO CHAI CHIN IN JOHOR BARU Neo Chai Chin, (English)
JOHOR BARU — More than 400 people — a vast majority came from Singapore, including students, working professionals and retirees — turned up yesterday at a Johor Baru hotel for the screening of a documentary on Singapore political exiles …

Yale-NUS shelves plan to screen To Singapore, With Love
TODAY (Singapore), 20 September 2014, 460 words, KELLY NG Kelly Ng, (English)
SINGAPORE — Yale-NUS College has shelved its plan to screen To Singapore, With Love after a request to screen the documentary in a class was rejected by film-maker Tan Pin Pin.

Google to boost digital skills in US ad industry ; First tested in Britain, Squared programme latest in tech giant’s efforts to reach out to…
TODAY (Singapore), 17 September 2014, 738 words, (English)
NEW YORK — Google is inviting Madison Avenue to go to the head of the class, offering tutorials to up-and-coming employees of advertising and media agencies on how to more effectively use digital tools such as mobile, social platforms and …

The album evolution ; Is U2 really that forward-thinking or are they merely trying to make a splash?
TODAY (Singapore), 17 September 2014, 919 words, Chris Talbot , (English)
NEW YORK — Since U2 stunned the music world by delivering a surprise album at Apple’s iPhone 6 unveiling and making it available to a half-billion iTunes users for free, they’ve enjoyed an avalanche of publicity.

News You Can Use – September 2014 – Issue 3

Selected news articles from ‘Singapore’ sources in (Issue 3 covers 9-16 September 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Culture Vulture; A love letter to newsletters
Straits Times, 16 September 2014, 1198 words, Clara Chow, (English)
With the social media experience being unfiltered, the e-newsletter lets people opt for something and there is a thrill in opening it
Lately, I’ve been doing something previously unheard of among the Internet- savvy: I’ve been gleefully – …

Effective advertising and media excellence ; Proud achievements by the city’s leading media talents
TODAY (Singapore), 16 September 2014, 429 words, (English)
SINGAPORE — The Singapore Media Awards (SMA) is an annual event that celebrates the achievements and contributions of Singapore’s media talents.

Could the next Jay Chou come from China? ; Singers, songwriters look to China as next Mandopop hub
TODAY (Singapore), 13 September 2014, 1073 words, Hon Jing Yi, (English)
I love hate-watching The Voice Of China (VOC).
To be fair, the reality singing competition is superbly entertaining and has produced some real singing talents. But, sometimes, I simply cannot decide if the television show sets out to test …

No public screening of film on political exiles: MDA
Straits Times, 11 September 2014, 833 words, Nur Asyiqin Mohamad Salleh, (English)
It says documentary distorts legitimate actions of country’s security agencies
A DOCUMENTARY film on Singapore’s political exiles is not allowed to be screened in public or distributed in the country because the Media Development Authority …

M’sian Facebook user jailed for offensive Hari Raya greeting
TODAY (Singapore), 10 September 2014, 450 words, (English)
KUALA LUMPUR — A 27-year-old Malaysian Facebook user was sentenced to one year’s jail yesterday after he pleaded guilty to making remarks disparaging Islam and the Prophet Muhammad.

Game Changers for Researchers: Altmetrics, Big Data, Open Access, and Text Mining – What Might They Change

Academic Publishing Special

Attend the talk by Kiki Forsythe of American Association for the Advancement of Science (AAAS).

3 October 2014
10.30am – 12:00pm
NTU LT 25 (SS1-B2-01)

About this talk

Scientific researchers face an exciting, and possibly surprising array of new methods to manipulate and manage the impacts of their research. These tools include

  • Altmetrics – usage analysis of their research including citations, social media and full-text downloads;
  • Big Data – whereby the researcher utilizes big data sets to handle complex information;
  • Open Access – OA journals offer the opportunity for wider dissemination of researchers’ scientific findings; and
  • Text Mining – where tailored text “definitions” of research terms may derive more high quality information to enhance the use of the research by others.

With these tools, research will be translated more quickly into tangible results.

About the speaker

Kiki Forsythe, M.L.S., is the Senior Publisher Relations Specialist for the American Association for the Advancement of Science. She has worked for the Office of Publishing and Member Services in AAAS for 10 years. She holds cumulative publishing experience of 40 years. She has worked with International Thompson, University of Hawaii Press, Academic Press/Elsevier, Smithson Books, and AAAS. Her specialization with AAAS is working with the newest peer-reviewed AAAS journals, Science Signaling and Science Translational Medicine, launching the journals and collaborating with librarians and AAAS representatives worldwide.



A Brand New Dog

Brand New Dog

DreamWorks has acquired a dog (read this full story in Adweek and Mail Online), but not just any dog. This dog is one of the first silver screen animal heroes.

Forget about other dogs that just fetch you the papers or slippers, if you ever fall down a well (or in colloquial term ‘longkang’), this dog will get the help you need in a flash and will look good doing it too.

I am of course talking about Lassie, if you don’t know who Lassie is, here is the Wikipedia entry, but basically she is a collie dog that can do almost anything and she has been around since the 1940s.

They say Hollywood is running out of ideas, just re-hashing old stories and re-making them. DreamWorks acquiring the rights to a ’70 year old dog’ does seem to perpetuate this idea.

But DreamWorks has big plans for Lassie, from all new marketing campaigns to new product launches and even guest spots on top TV shows; basically they are re-branding the iconic dog.

Re-branding is an interesting concept and many organizations turn to re-branding to save their product and service. But re-branding is also a complicated process; it takes research and creativity to re-brand something. In this case can re-hashing a nostalgic icon be lucrative for the production house?

Well as the saying goes, ‘it’s never too late to teach an old dog new tricks’.

Need more books and article on re-branding, head to the NTU Libraries page to look up some resources on this topic.

News You Can Use – September 2014 – Issue 2

Selected news articles from ‘Singapore’ sources in (Issue 2 covers 3-9 September 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Theroux coming for writers’ festival
Straits Times, 9 September 2014, 815 words, Akshita Nanda Arts Correspondent, (English)
American writer behind the Singapore-themed Saint Jack is among 66 international names participating in the event
Eight years after the ban on a film version of Paul Theroux’s take on the seedy side of Singapore, Saint Jack, was lifted, the …

Like it or not, brainwaves don’t lie
Straits Times, 9 September 2014, 722 words, Cheryl Faith Wee, (English)
More firms using device that measures brainwaves to analyse reactions to ads
AN UNUSUAL-LOOKING piece of headgear has been helping Singapore companies market themselves.

Honouring the best marketing ideas in Asia ; Singapore wins three Gold and two Silver medals at APPIES 2014
TODAY (Singapore), 9 September 2014, 613 words, (English)
SINGAPORE — Already in its fifth year, the APPIES is an annual festival that recognises some of the most brilliant and inspirational ideas in marketing communications.

S’pore video spoofing Apple goes viral
Straits Times, 7 September 2014, 614 words, Cheryl Faith Wee, (English)
Advertisement about Ikea furniture catalogue surpasses 5 million views on YouTube
A made-in-Singapore video advertisement about an Ikea furniture catalogue which spoofs tech-giant Apple has become a YouTube hit, surpassing five million views …

Sshhh…ocial media
Straits Times, 6 September 2014, 1956 words, Jeremy Au Yong Us Bureau Chief In Washington, (English)
Online ‘spiral of silence’ does tend to hush moderates here but other, S’pore-specific factors may be compounding effect, experts tell Insight

Khoo’s erotic film pushes limits
Straits Times, 4 September 2014, 771 words, John Lui Film Correspondent, (English)
Director Eric Khoo’s film deals with lust and obsession and stars Hong Kong, Korean and Japanese actors
Next year will see the release of a movie that will test the limits of the Government’s stand on sex and nudity in a local film.

Over one-third of S’pore youth experienced cyberbullying: Study ; Appearance and academic achievements were causes, say most of the 512…
TODAY (Singapore), 3 September 2014, 442 words, CHANNEL NEWSASIA , (English)
SINGAPORE — More than one-third of Singaporean youth have experienced cyberbullying — including witnessing it or being its victims or the ones who bully others online, said a study by American computer security software company McAfee.

Warc 100 smartest campaigns

In July, Warc has released the 100 smartest campaigns in the world for 2014.

“The Warc 100 is an annual ranking of the world’s 100 best campaigns, based on their performance in effectiveness and strategy competitions.”

It’s a great collection of campaigns that allow any marketing student or professional to gain deeper insights into what makes a creative and effective marketing message.

The number 1 honour this year goes to Vodafone Fakka, a campaign in Egypt. Read the full report on why they were the deserving winner.

About Warc

Warc is a resource that the NTU Libraries subscribes to.  “Warc offers a combination of global marketing strategy and insight, leading advertising trends, and case studies.  It also provides the latest in-depth information and cutting-edge thinking in the areas of marketing, advertising, and communications.”

History of the The Great

You may be asking yourself, why would I watch a video about Alexander the Great, when I am not a history major. Well, firstly, it won’t hurt and I promise you it’s not boring, and secondly, it will give you a chance to take a break from your work (and you can claim your break is for educational purposes).

But as you watch this video of Alexander the Great, you will realise there are some striking similarities to how we see modern day celebrities and how we elevate people who are famous. Don’t believe me? Just take a look at the video.

It gives you something to think about as well when you are doing research. Sometimes there is a need to look at historical data and events to gain a better understanding of how theories and culture have evolved. But you might be surprised to learn that some things never change.

And you thought history was boring……

Understanding the Digital Media Landscape – A Talk by the Media Literacy Council – 2 Oct 2014

In a rich media landscape how do privacy, security and safety intersect?

Join NTU Libraries and the Media Literacy Council for a talk on Understanding the Digital Media Landscape. More information on this talk is listed in the poster below.

To register for this talk, click here.



News You Can Use – September 2014 – Issue 1

Selected news articles from ‘Singapore’ sources in (Issue 1 covers 27 August to 2 September 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

US stars in Kelvin Tong horror film
Straits Times, 2 September 2014, 548 words, John Lui Film Correspondent, (English)
International production The Faith Of Anna Waters will be shot in Singapore
American actors Elizabeth Rice and Matthew Settle have been confirmed as the leads in a horror movie directed by Kelvin Tong and to be set and filmed in Singapore.

IP system ‘needs backing of cross-border treaties’
Business Times Singapore, 2 September 2014, 1283 words, amit roy choudhury Senior Correspondent, (English)
A streamlined system will handle the boom in patents filed, reports AMIT ROY CHOUDHURY
WITH the economic centre of gravity moving to Asia, more innovation is happening in this part of the world. And as Asian companies and researchers …

New realities in data privacy
Business Times Singapore, 1 September 2014, 957 words, john ho chi, (English)
Companies must move beyond compliance to prevent lapses
THE continuing digital revolution has changed how consumers share information and how organisations communicate, build relationships and gather data for analysis or sale.

Who needs poetry in this age of speed?
Straits Times, 31 August 2014, 698 words, William Logan, (English)
Gainesville, Florida – We live in the age of grace and the age of futility, the age of speed and the age of dullness.
The way we live now is not poetic. We live prose, we breathe prose and we drink, alas, prose.

BooksActually goes into comics ; 3 books set to be launched at STGCC
TODAY (Singapore), 30 August 2014, 191 words, Mayo Martin, (English)
SINGAPORE — BooksActually is not content with putting out only poetry and fiction — it’s now dipping its fingers into comics and graphic novels.
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Thinking hard about S’pore’s choices
Straits Times, 29 August 2014, 3178 words, Vikram Khanna, (English)
A new book that challenges ‘the Singapore consensus’ scores some hits and some misses
ONE of the unfortunate realities of economic discourse in Singapore is that outside the Government, there is relatively little research on practical public …

Social media may not spur diversity of views: Survey
Straits Times, 29 August 2014, 599 words, Jeremy Au Yong U.s. Bureau Chief In Washington, (English)
Some may be even less inclined to disagree with the majority online
THE long-held notion that new media platforms like Facebook and Twitter are the great leveller of political participation online has been debunked, at least according to a …

THE FUTURISTS; Riding the technology wave without fear
Straits Times, 28 August 2014, 1223 words, M Nirmala Senior Writer, (English)
DOES the idea of a robot taking over your job, operating on your kidney or flying the aeroplane you are on make your skin crawl?
Brace yourself for even bigger changes as robots get smarter.

Appointment of party mouthpiece’s editor at journalism school stirs uproar
TODAY (Singapore), 27 August 2014, 627 words, (English)
BEIJING — Mr Lin Zhibo, who first came to widespread public attention when he angered many Chinese with his remarks dismissing the scale of the Great Famine of 1958-61, has once again found himself at the centre of a heated debate.

News You Can Use – August 2014 – Issue 4

Selected news articles from ‘Singapore’ sources in (Issue 4 covers 20-26 August 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Post thoughts onscreen while watching movie
Straits Times, 26 August 2014, 627 words, (English)
New York – The triumph of the smartphone- obsessed or the coolest wave of the future?
In the new “bullet screen”, or danmu, model of movie watching recently introduced in select theatres in China, the bullets are not projectiles but text …

Lee Kuan Yew’s memoirs go digital
Channel NewsAsia, 21:33, 25 August 2014, 211 words, (English)
SINGAPORE: More than a decade after they were launched, the memoirs of former Minister Mentor Lee Kuan Yew were finally released as e-books on Monday (Aug 25).

Ad networks know you through your mobile device
Business Times Singapore, 25 August 2014, 884 words, Victoria Ho, (English)
[SINGAPORE] Even if you’re careful not to subscribe to spam or divulge your personal data to social networks, your phone carries a wealth of data about you that advertisers can use.

Censorship in China: A public-private partnership
TODAY (Singapore), 25 August 2014, 715 words, Adam Minter, (English)
While living for more than a decade in China and using its thriving social media, no question came to mind quite as often as this: “Who is the idiot who just censored that online post and what on earth was so dangerous about it?”

Photographer sorry for social media posts
Straits Times, 23 August 2014, 740 words, Benson Ang, (English)
She takes out newspaper ad apologising for posting photos taken during shoot
She shot. She uploaded. Now, she is sorry.
Photographer Alvelyn Koh took out an advertisement in a newspaper to express contrition for posting on social media …

MDA scraps self-classification scheme ; Not meaningful to roll out scheme if intended key beneficiaries did not find it useful: Authority
TODAY (Singapore), 23 August 2014, 865 words, Kelly Ng, (English)
SINGAPORE — The arts community was against the idea of censoring its own performances, while some members of the public felt the Government, and not artists themselves, should be regulating what is appropriate for audiences.

Six in 10 Singapore residents find film, arts regulations ‘balanced’
TODAY (Singapore), 21 August 2014, 417 words, Kelly Ng, (English)
SINGAPORE — Amid increasing interest in how media content is being regulated in Singapore, a recent survey conducted by REACH has found that about six in 10 Singapore residents felt current film and arts content regulations were balanced, …

News You Can Use – August 2014 – Issue 3

Selected news articles from ‘Singapore’ sources in (Issue 3 covers 13-19 August 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Outrage over new Roald Dahl book cover
Straits Times, 19 August 2014, 822 words, (English)
Washington – The legions of readers buying physical books may be growing smaller. But when you mess with their classics, they are as loud as they have ever been. That is what Penguin discovered last week, when the publishing house’s British …

Beware the Nostalgia Trap
Straits Times, 17 August 2014, 894 words, Fiona Chan, (English)
When I read earlier this month that Sunny Bookshop would shut its doors on Wednesday, my first reaction was one of panic.
Where would I now unearth cut-price, out-of-print Agatha Christie paperbacks to add to my collection, left deliberately …

Rant and rave: Sonny Liew’s cartoon fix ; When an artist has something to say about something
TODAY (Singapore), 16 August 2014, 626 words, Mayo Martin, (English)
SINGAPORE — As superhero names go, the Green Turtle may not have that action-packed ring to it; but the graphic novel titled The Shadow Hero, featuring the said character, has been flying high on the New York Times bestsellers list for the …

MDA: Fact Sheet – Singapore Brings over 200 Hours of Quality Film, TV Content to China International Film, TV Programs Exhibition
Singapore Government News, 15 August 2014, 768 words, (English)
Aug. 15 — The Media Development Authority of Singapore issued the following news release:
* The Media Development Authority of Singapore (MDA) will lead eight Singapore media companies to the 12th edition of the China International Film …

One-stop portal for IP protection clicks with patent applicants
Channel NewsAsia, 22:09, 15 August 2014, 360 words, (English)
SINGAPORE: There is now an easier way to get protection for one’s intellectual property in Singapore. Launched in February, IP2SG is a one-stop portal to apply for things such as patents.

SPH’s 2 in-house unions seek merger
Straits Times, 15 August 2014, 388 words, Janice Heng And Amelia Tan, (English)
SINGAPORE Press Holdings’ (SPH) two in-house unions are planning to merge, in the first step towards creating an industry-wide union for the publishing and creative media sector.

Facebook to track how users shop across devices ; The social network aims to show marketers that its mobile ads lead to purchases
TODAY (Singapore), 15 August 2014, 353 words, (English)
SAN FRANCISCO — Facebook will let advertisers know where a promotion was first viewed and when it led to a purchase by tracking users as they switch between their electronic devices, a tool that may reignite privacy concerns.

S’pore game firm bought for $125m
Straits Times, 14 August 2014, 457 words, Sherwin Loh, (English)
CANDY Crush Saga developer King, one of the world’s largest video game companies, has acquired Singapore-based Nonstop Games for up to US$100 million (S$125 million).

Bloody Tears, Oldest Book in our Library & Confessions of a Librarian in Library Xpress Vol. 9 Issue 1!

A surprising confession from our librarian, the oldest book in our library and many more in this issue of Library Xpress!

News You Can Use – August 2014 – Issue 2

Selected news articles from ‘Singapore’ sources in (Issue 1 covers 6-12 August 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

10 YEARS AT THE HELM: LEE HSIEN LOONG; A roller coaster decade
Straits Times, 12 August 2014, 2454 words, Chua Mui Hoong Opinion Editor, (English)
Mr Lee Hsien Loong became prime minister 10 years ago today. How has his time in office shaped the lives of Singaporeans?
MR LEE Hsien Loong’s first decade as prime minister can be summed up in one word: Challenging.

NTU wins international award for corporate communications
Channel NewsAsia, 14:23, 11 August 2014, 183 words, (English)
SINGAPORE: The Nanyang Technological University (NTU) was recognised for its excellence in communications by non-profit organisation International Public Relations Association (IPRA) for the second year running.

Friends, watch what you say in Secret
Straits Times, 11 August 2014, 458 words, Lee Jian Xuan, (English)
A NEW mobile phone application that allows users to anonymously confess secrets is gaining popularity here, but users have just as quickly discovered an ugly side to it – cyber bullying.

Social media’s role in online buying: creating awareness
Business Times Singapore, 11 August 2014, 799 words, Victoria Ho, (English)
Research: word of mouth drives 80% of purchasing
[SINGAPORE] For online stores, it’s become an eyeballs game where everyone is clamouring for attention in a busy ecommerce landscape in which eMarketer estimates US$304 billion will be spent …

China reins in instant messaging services
Straits Times, 9 August 2014, 618 words, Esther Teo China Correspondent In Beijing, (English)
WeChat user detained for spreading panic
CHINA has tightened the noose around the use of social media by imposing new rules on its hugely popular instant messaging services, including those meant to curb the sharing of unauthorised political …

Pioneers from media, communications and infocomms sectors lauded
Channel NewsAsia, 11:17, 8 August 2014, 479 words, (English)
SINGAPORE: At a Pioneer Generation Tribute on Friday (Aug 8), The Ministry of Communications and Information (MCI) honoured close to 150 people who previously worked at the ministry, its relevant statutory boards or in the industry.

How copyright has changed pop culture
Straits Times, 7 August 2014, 618 words, Alyssa Rosenberg, (English)
Washington – The long fight over copyright protection for Sherlock Holmes came to an end on Monday. Judge Richard Posner, who earlier this year rejected an argument by Arthur Conan Doyle’s estate that would have extended the copyright on …

Of Robots and Men

*(The video above is owned by Jibo Inc)

Meet Jibo, the world’s first Family Robot. Jibo welcomes you home as you walk through the door, reads your messages, orders take out and reads bedtime stories to your children.

Watching the commercial above, I felt like I was in a scene from Total Recall or I-Robot (we have both movies in the library by the way, just click on the links).

Issac Asimov wrote I-Robot in 1950, and while the book was written over 60 years ago, it seems more relevant today than ever. (read the book for yourselves, click on the link)

Jibo is marketed from a very wholesome point-of-view, as a member of your family. You may be very connected to your phone, but it’s not a member of your family (although I do know of some people who have a stronger relationship with their phones than their own relatives). Gadgets are your partners, friends and companions. They are there to help. Sometimes they even love you back. At least that is what the advert tells me. It’s emotional advertising at its best and it gets to audiences every time.

I feel the love, do you?