Cannes and China to build a film city in Anji

Look out China, more glitz and glamour is headed your way. The China Daily reports that Cannes is collaborating with China to build a one-billion-dollar film city. The city will be built in Anji in the Zhejiang Province.

This is exciting news for the film industry in the region, not forgetting the tourism possibilities of having such a mega structure.

Needless to say, this may be a great way to attract the big film studios to start filming in China as it might lead to a smaller film production. And it may also launch a wide array of film activities in the region.

But the possibilities are endless and it will be interesting to see what sort of impact this move will have on the Asian and International film industry.

So Viva La Anji

* You can look up more information about the Asian Film Industry and Film Festivals through the NTU Libraries webpage, but if you need help with looking up this information, simply your librarian for help.

Official poster for the Cannes Film Festival 2014.

Official poster for the Cannes Film Festival 2014.

I Want Media

Image taken from 'I Want Media' website

Image taken from ‘I Want Media’ website

‘I Want Media’ is a one stop site for your media industry news. They compile news stories from large newspapers and magazines and even have interesting blog sites and book recommendations.

You can find opinion pieces on the media industries, breaking news stories and advertising and public relations news as well. It is not the flashiest site on the Internet but it is clean and easy to use. You can even get news delivered to your email, all you need to do is to sign up for the newsletter.

It is important to keep up-to-date with what’s going on with the media industry. Sites like this are also a source of inspiration for assignment and project topics. But when you read about things in the news, blog sites or opinion columns, always remember there are several sides to a story and you may want to look at what others are saying.

You can couple information from sites like this with resources available from library databases to get a well-researched and well-analysed paper.

Plus, you can always make an appointment with your friendly librarian who is always ready to help.

Audience Watching

*(The video above belongs to CrowdEmotion, please share with discretion)

The TV is watching you. No, this is not a typo (or some creepy horror movie), it is reality. Here comes CrowdEmotion, a company which has created a way to capture real-time facial emotions.

The big news is BBC is using this technology to analyse how audiences react to their TV shows like Sherlock and Top Gear (read the story in The Telegraph here). So now BBC will know I am staring at Sherlock most of the time when I am watching the series on BBC (no point in hiding it now).

This holds countless possibilities for audience analysis and for the marketing of products, programs and people. They will even know when you fall asleep in front of the television. This technology can be adapted to other forms of media as well, like films and maybe even videos.

Who knows, maybe in the future I will be able to turn the channel on my television just by twitching my nose. Wouldn’t that be fun?

News You Can Use – August 2014 – Issue 1

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 1 covers 31 July to 5 August 2014). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

NLB to keep review and buying teams separate
Straits Times, 5 August 2014, 685 words, Pearl Lee, (English)
Move will boost public confidence in the review process, says Yaacob
THE National Library Board (NLB), embroiled in a recent controversy over books with homosexual content, has taken steps to improve the way it reviews its books.

MCI’s Response to PQ on NLB’s Withdrawal of Books from Children’s Section
Singapore Government News, 4 August 2014, 2575 words, (English)
Aug. 4 — The Ministry of Communications and Information, Government of Singapore issued the following news release:
Parliament Sitting on 4 August 2014

THE LIFE! INTERVIEW WITH AARON TAN; Getai glamour boy
Straits Times, 4 August 2014, 2359 words, Yip Wai Yee, (English)
Getai organiser Aaron Tan has brought so many innovations to the scene that there are now copycats
British singer Adele’s hit tune Rolling In The Deep is one of the most covered pop songs in the global music scene. But to hear someone sing …

Small ad agencies make big splash
Straits Times, 3 August 2014, 1208 words, Bryna Singh, (English)
Many creatives from major advertising agencies are striking out on their own and beating the giants for contracts and awards
Multi-award-winning local creative director Goh Wee Kim told himself that he would helm his own advertising agency …

Why I gave up my job at a bank
Straits Times, 3 August 2014, 1180 words, Cheryl Ong, (English)
What my job does for me in terms of personal growth is more important than what it can pay
About two years ago, I quit my well-paying job in a bank to become a journalist.

It’s time for government to censor internet: Mahathir
Channel NewsAsia, 23:12, 1 August 2014, 181 words, (English)
KUALA LUMPUR: The time has come for the government to censor the Internet, said former Malaysian prime minister Dr Mahathir Mohamad.
In the latest post in his blog on Friday (Aug 1), he said: “Not knowing the power of the Internet, I had …

Amazon says battle is for lower e-book prices
Straits Times, 31 July 2014, 443 words, (English)
San Francisco – Amazon on Tuesday played to book lovers’ budgets by putting out word that its battle with publishing giant Hachette is about making sure they pay less for digital titles.

Time travel on the tube
Straits Times, 31 July 2014, 2740 words, Yip Wai Yee, (English)
Singapore jumps on the bandwagon with new drama Blessings
Whether it is to undo a wrong or to go into the future to find out what is in store for you or your loved ones, the ability to travel through time is something that has long been a …

WikiLeaks reveals bribery case gag order
Straits Times, 31 July 2014, 581 words, (English)
Founder says public entitled to know scandal involving Asian politicians
SYDNEY – An Australian court last month issued a gag order on a highly sensitive bribery case which names serving and former leaders from Indonesia, Malaysia and …

Haze reporting, budget interactive win at MediaCorp News Awards
TODAY (Singapore), 31 July 2014, 805 words, Tan Shi Wei, (English)
SINGAPORE — The best among MediaCorp’s journalists from its various platforms were feted last night, with four TODAY staff among the winners of the MediaCorp News Awards.

No Advert, No Problem

Your advert here

As I watched my favourite TV show, I saw a particular brand’s logo scattered around in almost every scene. After a while, I started looking up this brand on the Internet and searching for their products. This was something I never used to do.

Then I read this article in the Guardian entitled: ‘As seen on TV: why product placement is bigger than ever’. Product placement is not a new concept but it seems to be working, at least on me.

Being a Communication Librarian, I was intrigued to find out about product placement. I could just google but, like I said, I am a librarian, so I turned to the NTU Libraries website instead (WARNING: Shameless advertising ahead, I did already mention I am a librarian).

So I typed in ‘product placement’ into the ‘OneSearch’ box and clicked ‘Go’ – here are the results. As easy as Google, I can use any relevant material for my paper, with worrying about credibility and, I can literally do this with any search term. And if you have a problem finding the right search terms, there is always a librarian to turn to for help.

Perhaps only in period dramas it is slightly more difficult to have product placements, unless of course, Elizabeth Bennett decides to send Mr Darcy an email instead of a letter.

News You Can Use – July 2014 – Issue 5

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 5 covers 25-30 July 2014). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

No ban on X-Men comic due to ‘balanced treatment of gay marriage’ ; Issue features characters who objected to wedding
TODAY (Singapore), 30 July 2014, 446 words, Alfred Chua, (English)
SINGAPORE — An Archie comic book which featured a gay marriage was removed from local bookstores earlier this year — but another comic with a similar theme — Astonishing X-Men Issue 51 — can still be found on the shelves.

Creativity drives excellence ; Singapore wins 15 Lions at top advertising and communications awards
TODAY (Singapore), 29 July 2014, 500 words, (English)
SINGAPORE — Representatives of Singapore at the Cannes Lions International Festival of Creativity 2014 did the country proud when they brought home 15 Lions last month.

Singapore Shelf
Straits Times, 27 July 2014, 443 words, Akshita Nanda Arts Correspondent, (English)
FICTION
HERE AND BEYOND: 12 STORIES
Edited by Cyril Wong
Ethos Books/ Paperback/ 260 pages/$17.12/Major bookstores
More Singaporean short stories appearing in literary magazines should have their lifespan extended through anthologies and this …

Poets aplenty
Straits Times, 27 July 2014, 871 words, Akshita Nanda Arts Correspondent, (English)
Established voices Lee Tzu Pheng, Gwee Li Sui and Paul Tan have published new verses
It has been a bumper month for poetry, with six books from two publishers.

Western radio broadcasters tuning out
Straits Times, 27 July 2014, 1578 words, Nirmal Ghosh Indochina Bureau Chief In Bangkok , (English)
They are ceding the short-wave, or political ‘soft power’, space to China instead
For 67-year-old Victor Goonetilleke, sitting with his headphones on in his house in the lush green Sri Lankan countryside, June 30 was the end of an era.

TNP turns 26, with a twist
The New Paper, 26 July 2014, 854 words, COLIN THAM, (English)
To mark the occasion, a stop-motion video of all its staff currently working for the paper was produced
colintzx@sph.com.sg
Typical of The New Paper, this is a story of twists, of turning heads, and of the innovation that is the essence of …

News You Can Use – July 2014 – Issue 4

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 4 covers 17-24 July 2014). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

Gaga over radio
Straits Times, 24 July 2014, 1566 words, Eddino Abdul Hadi Music Correspondent, (English)
Despite competition from social media and Internet radio, local stations still pull in listeners
Like many people here, technical trainer Marc Alexander Gurusamy has a smartphone with constant Internet access but he still tunes in to local …

Panel reviewed 50 works in 2 years
Straits Times, 23 July 2014, 472 words, Feng Zengkun, (English)
Most of these controversial publications disallowed
ABOUT 50 publications, including books, magazines and newspaper articles, have been reviewed in the past two years by a panel set up to advise the authorities on controversial works, with …

Big publishers shun Amazon book subscription
Straits Times, 21 July 2014, 386 words, (English)
New York – After months of speculation, Amazon has introduced a digital subscription service that allows subscribers unlimited access to a library of e-books and audiobooks for US$10 (S$12.40) a month.

Last comic shops standing?
The New Paper, 20 July 2014, 872 words, SUE-ANN TAN, (English)
PEOPLE
An Archie comic has been taken off shelves for depicting same-sex marriage. Such bans aren’t the only problem for local comic book culture. SUE-ANN TAN (suetan@sph.com.sg) speaks to possibly the last three Western comic book stores …

Android set-top boxes: Copyright or wrong?
Straits Times, 20 July 2014, 664 words, Aw Cheng Wei, (English)
Streaming videos is piracy, say pay TV operators; lawyers unclear on liability
Pay TV operators SingTel and StarHub, along with content owners such as Fox and TVB, are crying foul over the rise of cheap Internet boxes which allow users to …

Spoof it, mock it, but council says ad works
Straits Times, 20 July 2014, 619 words, Priscilla Goy And Cheryl Faith Wee, (English)
NCPG believes World Cup ad on gambling led to more awareness, requests for counselling
The World Cup advertisement by the National Council on Problem Gambling (NCPG) may have been spoofed around the world, but the council believes it has …

Archie comic removed due to ‘breach of content guidelines’ ; Book was assessed after receiving a complaint about its depiction of same-sex marriage, says MDA
TODAY (Singapore), 17 July 2014, 651 words, Alfred Chua, (English)
SINGAPORE — An Archie comic book that depicts a gay character marrying his partner was taken off the shelves of bookstores here in March, after a complaint was lodged with the Media Development Authority (MDA).

BBC College of Journalism website is now freely available

Hurray!

Since the 1st of July, the BBC College of Journalism website has become freely available worldwide for “at least 12 months”.

This website is useful not just for journalists or media students.

It’s a great learning tool for anyone who is into producing content or video production. Here’s an example on how we can verify information on social media:

It’s also a great knowledgebase for learning across disciplines and subjects. For example, there are subject guides on Israel and the Palestinians, Religion, and European Union.

With the BBC being one of the leading organisations in the world of journalism and broadcasting, you will be learning from one of the best!

Let’s hope that this great resource can remain free indefinitely.

Early Textbook Digital Project Launched

ergd

If you have heard or visited our early textbook special collection at Wang Gungwu Library, you might be very impressed by these precious resources. Now we present this online bibliography for your easy access to this collection at any time anywhere as you like!

It records a total of more than 1200 titles of textbooks and related study and teaching materials that were used in Mainland China and Chinese schools in Southeast Asian countries during the twentieth century.

You can search by title, author, or subject. Alternatively, you can browse the whole collection by author, year, content level, subject heading, keyword, and place of publication.

You can access this bibliography via : NTU library homepage-Teaching and learning-Digital projects. Or using this link: https://eps.ntu.edu.sg/client/earlytextbook.

If you have any feedback, please contact us at bmluo@ntu.edu.sg or ruanyang@ntu.edu.sg

 Wang Gungwu Library                                                                                                

 

 

News You Can Use – July 2014 – Issue 3

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 3 covers 11-16 July 2014). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

Gambling ad gets a new spin ; Much-ridiculed anti-gambling campaign receives update following Germany’s World Cup win
TODAY (Singapore), 15 July 2014, 714 words, Joy Fang Joy Fang, (English)
SINGAPORE — As Germany edged towards a 1-0 victory against Argentina in the World Cup final yesterday, memes and jokes flooded social media, making fun of the National Council on Problem Gambling’s (NCPG) much-ridiculed advertisement …

‘Censorship is at odds with a library’s purpose’
The New Paper, 14 July 2014, 853 words, LINETTE HENG, (English)
Authors of children’s books ‘sad’, ‘deeply troubled’ by NLB ban
linheng@sph.com.sg
Two authors of several children’s books that have been pulled from the National Library Board’s (NLB) shelves here have come out to defend their works against …

Amazon a boon or bane for books?
Straits Times, 14 July 2014, 1473 words, (English)
Internet retailer’s dominance benefits its writers but others worry about monopoly situation
New York – Vincent Zandri hails from the future. He is a novelist from the day after tomorrow, when Amazon has remade the worlds of writing, …

The Life! Interview With Arnold Gay; A seriously funny guy
Straits Times, 14 July 2014, 2197 words, John Lui, (English)
Behind his serious facade, ex-newscaster Arnold Gay has another side – he joined Kiss92 FM for fun
There are few jobs in broadcasting that Arnold Gay has not tried at least once.

400 attend reading event in response to removal of titles
Straits Times, 14 July 2014, 664 words, Pearl Lee, (English)
Parents and kids attend session organised by two mums at library
ABOUT 400 people turned up yesterday for a reading event held in response to the National Library Board’s (NLB) decision to remove some children’s titles for their homosexual …

NEWS ANALYSIS; HK fears erosion of press freedom
Straits Times, 13 July 2014, 1163 words, Li Xueying, Hong Kong correspondent, (English)
City’s freewheeling media under scrutiny amid allegations of interference by Beijing
At the lobby of the industrial building where Apple Daily, daily purveyor of political exposes and celebrity gossip, operates, there stands a bust of an …

Writers boycott
The New Paper, 12 July 2014, 701 words, LINETTE HENG, (English)
NLB’s Read! Fest event cancelled after writers withdraw following books ban
linheng@sph.com.sg
The local literary community was vocal in its uproar over the National Library Board’s (NLB) decision to withdraw three children’s books.

Governance in a wired world
Business Times Singapore, 12 July 2014, 1075 words, (English)
Policy planners must do three things so that they’re able to manage in hyper-connected, online-generated crisis situations. By Basskaran Nair

New video rejects MDA’s self-regulation scheme ; Featuring appearances by arts practitioners, it discusses the potential effects on audiences
TODAY (Singapore), 12 July 2014, 462 words, Hon Jing Yi Hon Jing Yi, (English)
SINGAPORE — Arts Engage, a network of arts practitioners in Singapore, has released a video denouncing the Media Development Authority’s (MDA) proposed Arts Term Licensing Scheme, which aims to let practitioners classify their own …

Spackman Entertainment Group launches IPO
Channel NewsAsia, 20:10, 11 July 2014, 120 words, (English)
SINGAPORE: Singapore investors will soon have easier access to the Korean film and entertainment industries.
Korean film production company Spackman Entertainment Group has launched its initial public offering (IPO) for a listing on the …

MPs call for a more transparent book review process
TODAY (Singapore), 11 July 2014, 977 words, ALFRED CHUA Alfred Chua, (English)
SINGAPORE — Despite the strong public reaction to its recent moves to withdraw three children’s book titles — after receiving complaints that they did not promote family values — the National Library Board (NLB) has reiterated that the …

Short of the Week – Film Future

Short of the week

Here is a blog site to explore. Known as ‘Short of the Week’, this site is an interesting place to find and view short films from all different parts of the world, read articles written by film-makers and film-lovers, as well as keep updated with film festival news. They even have interviews with film festival participants and directors.

It is sometimes hard to find such content, as many mainstream film magazines tend to concentrate on the more well-known and popular directors and producers. Blog sites like ‘Short of the week’ tend to concentrate on the smaller productions which younger or new film makers may be able to connect with better.

I enjoyed the articled entitled ‘Fade to Black – Is the Feature Film Dying?’. I also enjoyed watching some of the short films, there are several genres to choose from and all are beautifully produced.

But as we like to cater for both the fun seeker and academic learner, here’s a book you may enjoy which also raises the question, ‘Do the movies have a future?’

You can use sites like this in your research or literature review, of course, added with other academic and scholarly sources for a more comprehensive research. Remember, your librarians would love to help you with your literature reviews so come look for us if you need help.

 

Celebrity Aid

Official Logo for Soccer Aid

Official Logo for Soccer Aid

In a couple of days the football world will come to a standstill as millions of football fans watch the final match of the 2014 World Cup.

So while football fever is still contagious, I am riding this wave to tell you about Soccer Aid. Soccer Aid is a celebrity endorsed soccer match in aid of UNICEF. This event takes place once every two years and it is held in Britain, (click here to view 2014’s line-up).

Not surprisingly, it draws a crowd of 70,000 people at the stadium and broadcast viewership is in the millions. Even I am curious to watch this game, even though I am not the biggest soccer fan.

Celebrity endorsed campaigns have been around for a long time. But have you ever asked how effective are they? Sure Soccer Aid seems to be a good example of celebrity endorsement gone right, but many still do question its effectiveness. Here is an article from Forbes which advises to ‘Save your money: Celebrity Endorsements Not Worth the Cost’. Then there are times when endorsements can go wrong, take a look at this interesting blog post about ‘5 Ridiculous Celebrity Endorsements That Went Wong’ (I still find it strange when boy bands sell women’s perfume)

Academics too want to find out if celebrity endorsement work?  ‘Why Celebrities Sell’, is an interesting paper on this very topic and if you want to look other academic papers,it is just this click away.

If you are still not sure if celebrity endorsement are a good idea (still need to do research on this, you can always ask your librarian for assistance, we are just as curious as you), at the very least it makes a good party game. Hold up products endorsed by celebrities and see who can name the celebrity who endorsed these product.

 

News You Can Use – July 2014 – Issue 2

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 2 covers 03-10 July 2014). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

NLB yanked out 3 other children’s books
Straits Times, 10 July 2014, 625 words, Pearl Lee, (English)
Two petitions started for reinstating three banned books reported earlier
THE three books that were pulled by the National Library Board (NLB) from its shelves for not being “pro-family” were not the only ones that were removed.

No Rainbow at A-mei’s gig due to ‘pro-LGBT message’
Straits Times, 10 July 2014, 338 words, (English)
TAIWANESE diva A-mei could not sing her song Rainbow at her recent concert here as she had encouraged fans to openly show affection for their same-sex partners during a rendition of it last year.

Talent spotting in the 21st century
TODAY (Singapore), 10 July 2014, 983 words, Claudio Fernandez Araoz, (English)
As business becomes more volatile and complex, and the global market for top professionals gets tighter, organisations and their leaders must adapt to a new era of talent spotting — one in which our evaluations of one another are based not …

Hands on for first TV role
Straits Times, 9 July 2014, 748 words, Eddino Abdul Hadi Music Correspondent, (English)
Narelle Kheng branches out from swimming and music to star in new Channel 5 show
She has made waves in the local indie music scene with folk-pop band The Sam Willows and also in the pool as a former national youth swimmer. Singer Narelle …

PARLIAMENT; Anti-piracy law set to kick in soon
Straits Times, 8 July 2014, 511 words, Irene Tham, Technology Correspondent, (English)
Content owners can then seek court orders for ISPs to block piracy sites
A PROPOSED copyright law aimed at piracy websites like The Pirate Bay is expected to come into force by the end of next month.

Man apologises to StarHub for ‘content theft’
Straits Times, 7 July 2014, 332 words, Aw Cheng Wei, (English)
A MAN has issued a public apology to StarHub today for “having facilitated illegal access” to its cable channels using “unauthorised decoders”.

M1 digital TV kit for the poor from Sept
Straits Times, 5 July 2014, 395 words, Irene Tham Technology Correspondent, (English)
TELCO M1 will be rolling out digital set-top boxes from September to low-income homes under an official assistance scheme.
This is to ensure that these homes will keep getting free-to-air TV channels when the nation switches to digital …

Google buys streaming service
Straits Times, 3 July 2014, 453 words, (English)
San Francisco – In a sign of growing consolidation in the digital music business, Google on Tuesday said it has bought Songza, a three-year-old free online streaming music service that competes with Pandora and others in making customised …

News You Can Use – July 2014 – Issue 1

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 1 covers 25 June to 02 July 2014). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

On top for 18 years ; Class 95FM remains the No 1 English station for 18 years
TODAY (Singapore), 2 July 2014, 350 words, (English)
SINGAPORE — MediaCorp’s Class 95FM has maintained its No 1 ranking amongst all English stations. It has fought off competition from SPH Radio’s Kiss92 when measured by cumulative listenership or cume this year in the latest Nielsen Radio …

Why no ‘Rainbow’ at Spring Wave event
TODAY (Singapore), 1 July 2014, 230 words, Chetra Sinnathamby, Director, Content and Standards (Films, Video Games & Arts), Media Development Authority, (English)
We refer to the recent feedback on the Media Development Authority’s (MDA) advice to the organiser of the Spring Wave Singapore concert, on the song “Rainbow”.

Beijing ‘pushing ahead with Internet sovereignty’
Straits Times, 30 June 2014, 1113 words, Rachel Chang In Beijing, (English)
Observers suspect latest blocking of Google services may be permanent
FIRST, Google Talk would not load. Then, she could not enter her Google Mail inbox.

Seeing red over the colour pink
Straits Times, 28 June 2014, 2064 words, Tham Yuen-c And Rachel Au-yong, (English)
In the past, race and religion were hot issues that posed a threat to social cohesion. Now, clashes over values, culture and ideology rear their head, particularly in tensions over lesbian, gay, bisexual and transgender (LGBT) rights that …

New ways of storytelling in The Straits Times Star app
Straits Times, 27 June 2014, 586 words, Grace Sung, (English)
The Life magazine is the first offering in new mobile app, which showcases stories in multimedia format
THE Straits Times has launched a new mobile app that will deliver the newspaper’s brand of journalism in an exciting interactive and …

New data reveals reader interaction
The PANPA Bulletin, 25 June 2014, 351 words, The Newspaper Works, (English)
The release this week of data from Enhanced Media Metrics Australia’s (emma) engagement survey has shown how various audiences interact with publications.

US media critic opens up for ADMA conference
The PANPA Bulletin, 25 June 2014, 833 words, Eliza Goetze, (English)
US media critic opens up for ADMA conference
US media critic Bob Garfield has spent his life observing journalism and advertising and believes marketing will be governed by a different form of relationship with audiences.

Journalists show solidarity with jailed colleagues in Egypt
TODAY (Singapore), 25 June 2014, 361 words, (English)
CAIRO — News organisations yesterday held a worldwide show of support for three Al Jazeera journalists jailed for seven years by Egypt on Monday, as Egyptian President Abdel Fattah Al Sisi said he would not interfere with judicial verdicts.

 

Brand and Culture – Rapper and Rocks Stars in the Board Room

Surfing the web recently, two stories caught my attention.

The first was about Beats Electronics and Beats Music was being acquired by Apple for 3 billion dollars. (read full article here). These companies are owned by music heavyweights Dr Dre and Jimmy Iovine.

The second story was about U2’s Bono and Edge joining Fender’s board of directors (click to read full article).

With these new partnerships, these companies are trying to get closer to where the music is being made. Rap and rock are cultures in themselves and, let’s face it, it’s not just about purchasing a product anymore, it’s about being a part of the culture.

Brands have long known if they wanted to stand out they need to connect with their customers on a whole other level, build a culture around their brand. How they do this requires creativity, foresight and a little bit of risk. Think about brands like Harley Davidson, Apple, Bang and Olfsen, Nike and so many more.

Have a look at this article in The Gaurdian entitled, ‘Does Culture define the Brand?’ which is from their Media Partner Zone. The Gaurdian’s Media Partner Zone is a good place to keep up to date with what is happening in the media industry. Maybe even get your creative juices flowing for you next assignment.

And if you are feeling a little more intellectual, the library has many books on Brand Culture. So pick a few up, if you are game.