Latest Prints – Public & Promotional Communication

 

 

2 Campaigning for president in America, 1788-2016
Hammond, Scott J.
Santa Barbara, California : Greenwood, an imprint of ABC-CLIO, LLC, 2016
Call No: JK524.H227
2 Consumer behavior : buying, having, and being
Solomon, Michael R.
Hoboken : Pearson, 2017.
Call No: HF5415.32.S689 2017
3 I’m right and you’re an idiot : the toxic state of public discourse and how to clean it up
Hoggan, James.
Gabriola Island, BC, Canada : New Society Publishers, 2016
Call No: HM1166.H716r
4 Good charts : the HBR guide to making smarter, more persuasive data visualizations
Berinato, Scott.
Boston, Massachusetts : Harvard Business Review Press, 2016
Call No: HF5718.22.B511
5 Narratives of crisis : telling stories of ruin and renewal
Seeger, Matthew W.
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2016.
Call No: HD49.3.S451
6 My life with things : the consumer diaries
Chin, Elizabeth.
Durham : Duke University Press, 2016.
Call No: HF5415.32.C539
7 The psychology of consumer profiling in a digital age
Gunter, Barrie.
New York : Routledge, 2016.
Call No: HF5415.32.G977
8 Contexts of the dark side of communication
Eletra S. Gilchrist-Petty.
New York : Peter Lang, 2016
Call No: HM1166.C761
9 Managing public relations : methods and tools for achieving solid results
Smudde, Peter M.
New York ; Oxford : Oxford University Press, 2015
Call No: HD59.S666m
9 The blueprint for strategic advertising : how critical thinking builds successful campaigns
Berman, Margo.
New York, NY : Routledge, 2017.
Call No: HF5823.B516b

 

Campaign Eye – Harley Davidson (Japan)

harley-davidson-850633_1920

With Campaign Eye, each month we will look at one campaign which is using an interesting way to promote their product or service.

This month let’s take a look at the Harley Davidson’s Campaign in Japan, where they are trying to get younger riders hook onto the Harley experience.

In line with Harley Davidson’s spirit of freedom on the open road, the campaign uses this very same ideology and reconnects it to a younger audience. To do this they are offering loans of their motorbikes for the weekend to take a break. This seems especially appealing to the young Japanese executive who have a heavy work schedule.

But will this be enough to get a younger demographic hooked? Changing brand perception is not an easy thing, nor is getting an entire new demographic to buy into your brand.

Will you take a ride with Harley?

Latest Prints – Public & Promotional Communication

 

2 The big fish experience : create memorable presentations that reel in your audience
Nguyen, Kenny.
McGraw-Hill Education, 2016
Call No: HF5718.22.N576
2 Market research in practice : an introduction to gaining greater market insight
Hague, Paul N.
Kogan Page, 2016
Call No: HF5415.2.H147mr 2016
3 Epica book 28 : creative communications
Tungate, Mark.
Bloomsbury Visual Arts, 2015
Call No: NC1001.5.E64 no.28
4 Marketing communications : offline and online integration, engagement and analytics
Smith, P. R. (Paul Russell).
Kogan Page, 2016
Call No: HF5415.123.S656 2016
5 Empire of things : how we became a world of consumers, from the fifteenth century to the twenty-first
Trentmann, Frank.
Harper, an imprint of HarperCollins Publishers, 2016
Call No: HC79.C6T795
6 Fashion promotion in practice
Cope, Jon.
Fairchild Books, an imprint of Bloomsbury Publishing Plc, 2016
Call No: HF6161.C44C782
7 Writing public policy : a practical guide to communicating in the policy making process
Smith, Catherine F.
Oxford University Press, 2016
Call No: JF1525.C59S644 2016
8 Public relations writing : strategies & structures
Newsom, Doug.
CENGAGE Learning, 2017
Call No: HD59.N558
9 Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi.
Peter Lang, 2016
Call No: HF5415.32.G948b
9 Consumer culture : selected essays
Muratovski, Gjoko.
Intellect, 2016
Call No: HC79.C6C758cs

 

Latest Prints – Public & Promotional Communication

 

2 The new consumer psychology
Whang, Sang-Min.
Routledge, Taylor & Francis Group, 2016
Call No: HF5415.33.K6W552
2 Writing online : a guide to effective digital communication at work
Darics, Erika.
Business Expert Press, 2016
Call No: HF5718.3.D218
3 Researching interactive communication behavior : a sourcebook of methods and measures
Canary, Daniel J.
SAGE Publications, 2017
Call No: HM1166.R432
4 Public relations and the public interest
Johnston, Jane.
Routledge, 2016
Call No: HD59.J72
5 Dear chairman : boardroom battles and the rise of shareholder activism
Gramm, Jeff.
Harper Business, 2015
Call No: HD2744.G745
6 Lights, camera, Madison Avenue : the golden age of advertising
Naud, Robert.
McFarland & Company, 2016
Call No: HF6146.T42N291
7 Hey, Whipple, squeeze this : the classic guide to creating great ads
Sullivan, Luke.
Wiley, 2016
Call No: HF5825.S949 2016
8 Advertising creative : strategy, copy, design
Altstiel, Tom.
SAGE Publications, Inc., 2017
Call No: HF5823.A469 2017
9 Global advertising in a global culture
Gould, Thomas H. P.
Rowman & Littlefield, 2016
Call No: HF5811.G698
9 Addiction as consumer choice : exploring the cognitive dimension
Foxall, G. R.
Routledge, 2016
Call No: HF5415.32.F794a

 

3 beautiful and inspiring reads that are well worth your time

 

These reads are publicly available on the Internet; click on the links to read the full posts.

(1)
We Do Not Dream by Claudio Ranieri

Claudio Ranieri is the manager of the English Premier League (EPL) football team Leicester City. His team of underdogs are getting closer to winning the EPL Championship title this season. Ranieri’s words will give you a sense of the management magic on display.

Just a few years ago, many of my players were in the lower leagues. Vardy was working in a factory. Kanté was in the third tier of the French league. Mahrez was in the French fourth division.

Now, we are fighting for a title. The Leicester fans I meet in the street tell me they are dreaming. But I say to them, “Okay, you dream for us. We do not dream. We simply work hard.”

 

(2)
‘When You’re Accustomed to Privilege, Equality Feels Like Oppression’

We humans are creatures of habits, not just when we go about our daily activities and routines, habits also apply to our thinking and feelings. While our feelings are always real and authentic, are they the best guides to our behaviour?

Equality can feel like oppression. But it’s not. What you’re feeling is just the discomfort of losing a little bit of your privilege — the same discomfort that an only child feels when she goes to preschool and discovers that there are other kids who want to play with the same toys as she does.

It’s like an old man being used to having a community pool all to himself, having that pool actually opened up to everyone in the community, and then that old man yelling, “But what about MY right to swim in a pool all by myself?!”

 

(3)
Arts NMP Kok Heng Leun’s Maiden Speech in Parliament

Here in Singapore, Nominated Member of Parliament (NMP) Mr Kok Heng Leun makes an insightful and persuasive case of making more time and space for the Arts.

We are so afraid we will offend others by what we say, when actually, we need to learn how NOT to be offended, or so easily offended. We need to be able to have a constructive voice that seeks to improve our shared environment and future.

If the space for discourse is not going to be opened up, we will never become a nation of mature thinkers. We will continue to co- exist but never be truly inclusive.

 

Learn from Warc’s 100 best marketing campaigns of 2016

PR and marcomm students take note, Warc has recently released the Warc 100 for 2016. This is a list of the world’s best marketing campaigns and companies, based on their performance in effectiveness and strategy competitions.

At No. 1 this year is Penny the Pirate, a campaign in Australia for vision-care brand OPSM.

Case study from Warc available. Go to Warc 100.


At No. 44 is a MasterCard Asia-Pacific campaign led by an agency from Singapore.

Case study from Warc available. Go to Warc 100.


At No. 49 we have a local campaign, for a familiar favourite among many.

Case study from Warc available. Go to Warc 100.


Head to Warc 100 for more case studies and examples of the best marketing campaigns in the world.

Latest Print Titles – Public & Promotional Communication

 

1 The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman.
John Wiley & Sons, 2015.
Call No: HF5415.1265.S425 2015
2 Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses
Pulizzi, Joe.
McGraw-Hill Education, 2016
Call No: HF5415.127.P981c
3 Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research
Bridger, Darren.
Kogan Page, 2015.
Call No: HF5415.2.B851
4 Steal the show : from speeches to job interviews to deal-closing pitches, how to guarantee a standing ovation for all the performances in your life
Port, Michael, 1970.
Houghton Mifflin Harcourt, 2015.
Call No: HF5718.22.P839
5 Qualitative research methods in consumer psychology : ethnography and culture
Hackett, Paul, 1960.
Routledge, 2016.
Call No: HF5415.32.Q1q
6 The brand flip : why customers now run companies–and how to profit from it : a whiteboard overview
Neumeier, Marty.
New Riders, 2016
Call No: HF5415.32.N493
7 100 ideas that changed advertising
Veksner, Simon.
Laurence King Publishing, 2015
Call No: HF5811.V431
8 Public relations in China : building and defending your brand in the PRC
Wolf, David (Economist).
Palgrave Macmillan, 2015
Call No: HD59.6.C6W853
9 The unmanageable consumer
Gabriel, Yiannis, 1952.
SAGE, 2015
Call No: HC79.C6G118 2015
9 Hallyu 2.0 : the Korean wave in the age of social media
Lee, Sangjoon, editor.
University of Michigan Press, 2015
Call No: HM742.H193

 

Latest Print Titles- Public and Promotional Communication

1 A style guide for news writers and editors : to accompany writing and reporting for the media
Bender, John R.
Oxford University Press, 2016
Call No: PN4783.B458
2 The Sage handbook of organizational communication : advances in theory, research, and methods
Mumby, Dennis K
SAGE, 2014.
Call No: HD30.3.S129s
3 Communication beyond boundaries
Mehra, Payal, author
Business Expert Press, 2014
Call No: HM1211.M498
4 Starting with the shopper : research insights for winning at retail
Young, Scott (Scott L.), author
Paramount Market Publishing, Inc., 2015
Call No: HF5429.Y76
5 Rehearsal for life : Singapore Youth Orchestra 1980-1990
Wong, Sher Maine, author
Vivien Goh, 2015
Call No: ML1200.W872
7 Earn it, don’t buy it : the CMO’s guide to social media marketing in a post-facebook world
Tobin, Jim
Charles Pinot, 2013
Call No: HF5414.T629
7 BBC and television genres in jeopardy
Tunstall, Jeremy,
Peter Lang, 2015
Call No: PN1992.3.G7T927
8 Perspectives on public relations historiography and historical theorization : other voices
Watson, Tom, 1950- editor
Palgrave Macmillan, 2015
Call No: HD59.P467p
9 Life phases, mobility and consumption : an ethnography of shopping route
Brembeck, Helene, author
Ashgate, 2015
Call No: HF5415.32.B836
10 The psychology of the Asian consumer
Lee, Leonard (Professor of marketing), editor
Routledge, Taylor & Francis Group, 2015
Call No: HF5415.33.A78P974

 

Latest Print Titles – Public & Promotional Communication

1 A nation of numbers : the development of marketing research in America
Scipione, Paul A.
Quirk’s Marketing Research Media, 2014.
Call No: HF5415.1.S418
2 Advertising : critical approaches
Wharton, Chris.
Routledge, 2015.
Call No: HF5823.W553
3 Chartered public relations : lessons from expert practitioners
Waddington, Stephen.
KoganPage, 2015.
Call No: HD59.C486
4 Social media marketing
Tuten, Tracy L., 1967-
Sage, 2015.
Call No: HF6146.I58T966s 2015
5 International public relations and public diplomacy : communication and engagement
Golan, Guy J.
Peter Lang, 2015.
Call No: JF1525.P8I61
6 An honest day’s work : true tales of a life in PR
Atkins, Chris.
Pill Hill Productions, 2014.
Call No: HM1221.A873
7 People and products : consumer behavior and product design
Kimmel, Allan J.
Routledge, 2015.
Call No: HF5415.32.K49
8 Persuasive copywriting : using psychology to engage, influence and sell
Maslen, Andy.
Kogan Page Limited, 2015.
Call No: HF5825.M397p
9 Persuasion : theory and research
O’Keefe, Daniel J., 1950-
SAGE, 2016.
Call No: BF637.P4K41 2016
10 Buyer personas : how to gain insight into your customers expectations, align your marketing strategies, and win more business
Revella, Adele.
Wiley, 2015.
Call No: HF5415.32.R451

Latest Print Titles – Public & Promotional Communication

1 Strategic connections : the new face of networking in a collaborative world
Baber, Anne, 1938-
American Management Association, 2015.
Call No: HF5718.B113
2 The reputation economy : how to optimize your digital footprint in a world where your reputation is your most valuable asset
Fertik, Michael.
Crown Business, 2015.
Call No: HM851.F411
3 Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization
Russell, Paul J.
Kogan Page Limited, 2015.
Call No: HF5845.R966
4 The political economy of news in China : manufacturing harmony
Hearns-Branaman, Jesse Owen.
Lexington Books, 2015.
Call No: HM1231.H436
5 Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
Pearson, 2016.
Call No: HF5415.123.C648 2016
6 Ads, fads, and consumer culture : advertising’s impact on American character and society
Berger, Arthur Asa, 1933-
Rowman & Littlefield, 2015.
Call No: HF5823.B496 2015
7 Reputation management : the key to successful public relations and corporate communication
Doorley, John.
Routledge, 2015.
Call No: HD59.D691 2015
8 Applications in health communication : emerging trends
Eaves, Michael H. (Michael Howard), 1964-
Kendall Hunt Publishing Company, 2014.
Call No: R118.A652
9 Consumer behaviour in action
Ling, Peter.
Oxford University Press, 2015.
Call No: HF5415.32.L755
10 Directory : new ideas in direct marketing
Xtreme Information.
Xtreme Information, 19–.
Call No: HF5415.126.D598N ISSUE 34, 2015

News You Can Use – June 2015 – Issue 1

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 1 covers 27 May to 2 June 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

Jolin Tsai video gets banned
The Straits Times, 27 May 2015, 481 words, Gwendolyn Ng, (English)
Taiwanese singer Jolin Tsai’s music video for the song We’re All Different, Yet The Same, featuring same-sex marriage, is banned on television and radio here. This applies to cable TV and free-to-air TV channels.

How we can be more civilised online
TODAY (Singapore), 1 June 2015, 818 words, William Wan, (English)
As the Internet and social media become more intertwined with our lives, we begin to see how the best and worst of human nature get amplified online. While the better actions of humankind do not get as much attention as they should in …

NAC cancels grant for book with ‘politically sensitive content’
TODAY (Singapore), 30 May 2015, 518 words, Mayo Martin, (English)
SINGAPORE — The National Arts Council (NAC) has withdrawn a publishing grant for the graphic novel The Art Of Charlie Chan Hock Chye on the eve of its Singapore launch because of “sensitive content”.

MDA Appoints GfK to Build New National Audience Measurement System
Singapore Government News, 29 May 2015, 387 words, (English)
May 29 — The Media Development Authority of Singapore (MDA) has awarded the tender for providing and managing the new Singapore Television Audience Measurement (SG-TAM) system to GfK. The award is valid for three years, with an option to …

ONLINE; One-stop destination for Asia’s best shorts
Business Times Singapore, 29 May 2015, 787 words, Dylan Tan, (English)
Viddsee’s founders, who are filmmakers themselves, are dedicated to curating and delivering the best short films from Asia on their streaming website.

Understanding the future of money and data
Business Times Singapore, 29 May 2015, 1585 words, REGINA LIM , (English)
Given innovative developments such as IoT and Bitcoin, is the law sufficiently elastic to cover them?
IN THE last decade, writes Thomas Friedman, “we have gone from a connected world … to a hyperconnected world” (Friedman, 2011). The …

 

News You Can Use – May 2015 – Issue 4

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 4 covers 20-26 May 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

 

Old local films return to big screen
The Straits Times, 25 May 2015, 652 words, Boon Chan, Media Correspondent, (English)
Five Singapore films from the 1950s to 1970s will be screened free, with their original hand-painted posters recreated
Five films from the golden age of Singapore cinema from the 1950s to 1970s will be restored and screened for the public …

Spotify to offer original and video content
MyPaper, 22 May 2015, 543 words, (English)
NEW YORK
STREAMING leader Spotify on Wednesday announced an expansion into video and original content, reaching beyond music as the company faces challenges to its dominance and strives to turn a profit.

Measuring mobile-app audiences
TODAY (Singapore), 22 May 2015, 791 words, Anindya Datta, (English)
This commentary is part of a series in TODAY’s Science section, in collaboration with the National University of Singapore (NUS) School of Computing, that explores the computer science research projects conducted here.

Online content creators learn from the masters
Business Times Singapore, 22 May 2015, 462 words, Jacquelyn Cheok, (English)
MEDIA businesses hoping to stay ahead of the competition must harness the new opportunities arising from digital trends to grow their consumer base, the Media Development Authority of Singapore (MDA) said on Thursday.

Safety net? More like a trampoline: DPM Tharman
The Straits Times, 20 May 2015, 2327 words, (English)
SINGAPORE’S economic success, social policies and safety nets were some of the main issues discussed by Deputy Prime Minister and Finance Minister Tharman Shanmugaratnam in an interview by BBC Hardtalk presenter Stephen Sackur at the St …

‘Ensure copyright’ of wedding photos
The Straits Times, 20 May 2015, 646 words, K.C. Vijayan, Senior Law Correspondent, (English)
Lawyers warn couples such images could be used by other parties
WEDDING photos are meant to be personal memories that last a lifetime.
But if couples do not ensure they own the copyright of images of their big occasion, they could end up …

News You Can Use – May 2015 – Issue 3

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 3 covers 13-19 May 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

 

How the Government helps Singaporeans help themselves
TODAY (Singapore), 19 May 2015, 2417 words, (English)
Singapore’s social welfare policy is like a trampoline, said Deputy Prime Minister and Finance Minister Tharman Shanmugaratnam, with the Republic providing support that encourages citizens to take up opportunities without undermining …

IDA gives Singtel ‘stern warning’ for Gushcloud incident ; StarHub accepts authority’s decision to close matter, M1 will not pursue issue
TODAY (Singapore), 19 May 2015, 648 words, Tan Weizhen, (English)
SINGAPORE — The Infocomm Development Authority (IDA) yesterday issued a “stern warning” to Singtel, following the completion of investigations into what it deemed a negative marketing campaign involving social media agency Gushcloud.

SG+50: FUTURE TRENDS 2065; Wanted: A new Pioneer Generation
The Straits Times, 18 May 2015, 1889 words, Peter Ho For The Straits Times, (English)
An ageing population. Climate change raising sea levels. Always-on technology. In this brave new world, Singapore needs a generation bold enough to change mindsets.

Smart Nation needs smart data management
The Straits Times, 14 May 2015, 732 words, Mark Bentkower For The Straits Times, (English)
AS SINGAPORE marches towards its Smart Nation goal, government bodies, enterprises and citizens will witness a massive volume of data collected from various sources – the Internet of Things, connected devices, sensors, apps and so on.

Facebook begins direct publication of news articles
TODAY (Singapore), 14 May 2015, 1004 words, (English)
MENLO PARK (California) — Facebook’s long-rumoured plan to directly host articles from news organisations started yesterday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience, …

News You Can Use – May 2015 – Issue 2

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 2 covers 6-12 May 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

 

The Slow Movement is picking up speed
TODAY (Singapore), 12 May 2015, 717 words, (English)
In an age of tech acceleration and the need to consume as much information as quickly as possible, a slower alternative is picking up speed. Welcome to slow watching, slow reading and even slow journalism.

IBM, Facebook tie up to use personal data for ads
TODAY (Singapore), 8 May 2015, 504 words, (English)
NEW YORK — Personalised marketing — the product pitch or message that really hits its target, the right person at the right time — is the much-discussed ideal in advertising and sales.The truth is that personalised marketing is, well, …

EYE ON SINGAPORE; The arts as new global ambassador
The Straits Times, 7 May 2015, 1749 words, Corrie Tan, (English)
Singapore’s cultural charm offensive has deep pockets and reach, but is it winning hearts?
IN MARCH and April, residents and tourists in Toulouse, France, might have spotted on their walk through town a tiny, red-and-white “lion boy” sitting …

Why battle for Net neutrality in the US matters globally
Business Times Singapore, 7 May 2015, 1130 words, Frank-Jürgen Richter, (English)
At stake could be an Internet where all information is treated equally, promoting openness and free trade; a non-neutral Web benefits a few at the expense of many.

Former TRS editor sets up news site ‘based in Australia’ ; Founder of Straits Times Review calls for article contributions
TODAY (Singapore), 6 May 2015, 552 words, Joy Fang, (English)
SINGAPORE — A new website describing itself as an “independent news site based in Australia” has emerged, shortly after news broke that the authorities had ordered the shutdown of The Real Singapore (TRS) portal.

News You Can Use – May 2015 – Issue 1

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 1 covers 29 Apr to 5 May 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

New rules this year for advertisements touting investments
Business Times Singapore, 5 May 2015, 1047 words, Claire Huang,Lee Meixian , (English)
Case also asks for foreign property ads to be subject to equally stringent rules that govern local real estate
Singapore
BEFORE the year is over, advertisements on investments in financial instruments and properties will face more stringent …

Socio-political site shut down on MDA’s orders
The Straits Times, 4 May 2015, 646 words, Rachel Au-Yong, (English)
The Real Singapore had published ‘objectionable’ material
SOCIO-POLITICAL website The Real Singapore (TRS) was shut down by its editors yesterday, after the Media Development Authority (MDA) suspended their licence to operate the site and …

MDA’s move reflects light touch towards content regulation: Analysts ; Decision ‘sheds light on how internet code of practice can be used’
TODAY (Singapore), 4 May 2015, 493 words, Valerie Koh, (English)
SINGAPORE — The Media Development Authority’s (MDA) decision to act against The Real Singapore reflects the light touch it has pledged towards content regulation, said media observers and academics TODAY spoke to.

From online to offline friends
The Straits Times, 3 May 2015, 946 words, Bryna Singh, (English)
People are finding it easy to become friends in real life with those they link up with virtually
Through an app, they got into a business relationship before ending up as friends.

Political websites creating a buzz
The Straits Times, 2 May 2015, 2392 words, Nur Asyiqin Mohamad Salleh, (English)
Some claim over one million views each month, a few still dogged by controversy
WHEN rumours surfaced in 2012 that Workers’ Party MP Yaw Shin Leong had an affair with a married colleague, it was a political blog that first went to town with …

Access and education key to IP protection
The Straits Times, 1 May 2015, 828 words, Bryan Ghows, For The Straits Times, (English)
THE recent furore over Dallas Buyers Club is not new. In 2007, there was an uproar over similar actions taken out by Odex against members of the public for downloading anime. In the 1990s, there was similar outrage.

Using smartphone location data without infringing privacy
TODAY (Singapore), 1 May 2015, 648 words, Stephane Bressan, (English)
A new series in TODAY’s Science section, in collaboration with the National University of Singapore School of Computing, starts today. This series explores a selection of computer science research projects carried out here and how they can …

US news industry struggling with shift to mobile: study
Business Times Singapore, 30 April 2015, 775 words, (English)
Digital revenues “remain largely on the wish list” for news organisations, says Pew Research Center
Washington
THE news industry is struggling with a shift to mobile, getting scant revenues as more readers turn to smartphones and tablets for …

The political storm over the Googleplex
The Straits Times, 29 April 2015, 875 words, Gideon Rachman, (English)
GOOGLE regularly tops the list of companies that students want to work for and, visiting its Silicon Valley campus last week, I could see why.

Risky sex in movies
The Straits Times, 29 April 2015, 1078 words, John Lui Film Correspondent, (English)
A recent string of locally made movies titillates with a sexual theme, but that does not guarantee a film’s success
Just when it seemed as if every made-inSingapore movie was going to be cookie-cutter wholesome, a few film-makers have dared …