News You Can Use – November 2014 – Issue 2

Selected news articles from ‘Singapore’ sources in (Issue 2 covers 5-12 November 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Obama calls for equal access to the Internet TODAY (Singapore), 12 November 2014, 363 words, (English) NEW YORK — United States President Barack Obama’s proposal for an open Internet would be a victory for Netflix and its binge-watching users, and may be a bigger boon for a generation of start-ups working on tools to connect cars, …

Wanted: Proposals to encourage positive use of Internet, mobile tech among youths Channel NewsAsia, 11:40, 11 November 2014, 199 words, (English) SINGAPORE: Organisations are encouraged to send in their proposals on how to encourage and support the positive use of Internet and mobile technologies among the country’s youths, after the Inter-Ministry Cyber Wellness Steering Committee …

Writers Fest ends on a high Straits Times, 11 November 2014, 2060 words, Corrie Tan, (English) Many programmes were sold out and rooms were packed to the rafters Poet and outgoing director of the Singapore Writers Festival, Paul Tan, ended his four-year tenure on a high after the festival’s light-hearted closing debate on Sunday.

The Online Citizen registers with MDA, but slams foreign funding rule Straits Times, 11 November 2014, 434 words, Tham Yuen-C, (English) THE company that manages socio-political website The Online Citizen (TOC) yesterday registered with the Media Development Authority (MDA) under a class licence.

Ex-dealer apologises over illegal set-top boxes Straits Times, 10 November 2014, 275 words, (English) A FORMER dealer in illegal television set-top boxes has apologised for taking part in the illegal trade after being caught. Daniel Chen Wenqiang made his public apology in an advertisement in The Straits Times today.

Roy Ngerng found to have defamed PM Lee TODAY (Singapore), 8 November 2014, 634 words, Neo Chai Chin Neo Chai Chin, (English) SINGAPORE — Blogger Roy Ngerng Yi Ling (picture) was yesterday found by the High Court to have defamed Prime Minister Lee Hsien Loong in a post six months ago alleging misappropriation of money paid by Singaporeans to the Central Provident …

Readers stick with My Paper despite overall drop: Nielsen MyPaper, 7 November 2014, 257 words, TANJEETPAL SINGH, (English) BILINGUAL freesheet My Paper has maintained its readership – for its print and online editions – at 7 per cent, according to a new report released yesterday.

Still attracting the young The New Paper, 7 November 2014, 774 words, ARUL JOHN, (English) Nielsen media index report shows that the median age of The New Paper’s readers remains the lowest For the last 10 years or so, Mr Oliver Stewart has been faithfully reading The New Paper.

Mobile newspaper readership growing, but print remains staple read: Nielsen Business Times Singapore, 7 November 2014, 411 words, Mindy Tan , Mobile newspaper readership growing, but print remains staple read: Nielsen, (English) Some 16% of adults read digital newspapers on the go, with those aged 30-44 being the most avid Singapore MOBILE newspaper readership in Singapore is growing, with 16 per cent of the adult population reading digital newspapers on a mobile …

ST remains most-read newspaper in S’pore Straits Times, 7 November 2014, 413 words, Irene Tham Technology Correspondent, (English) THE Straits Times (ST) remains the most-read daily newspaper in Singapore, with its online and mobile editions clocking the highest growth in readership among all dailies this year.

Can TV save indie cinema? ; Indie film producers look to the small screen for help TODAY (Singapore), 7 November 2014, 570 words, (English) LOS ANGELES — As independent film producers gather at the American Film Market (AFM), one of the biggest things on their minds isn’t officially happening in the market: Producing, financing and selling television series.

‘Google tax’ in Spain looks doomed to fail MyPaper, 6 November 2014, 708 words, LEONID BERSHIDSKY, (English) PERHAPS the most intriguing question about the “Google tax” introduced in Spain is whether there is a workable way to limit or tax the spread of information on the Internet. I suspect there isn’t, and the Spaniards are about to find that …

TV viewership remains high, more reading news on mobile devices: Nielsen Channel NewsAsia, 22:25, 6 November 2014, 458 words, (English) SINGAPORE: TV viewership in Singapore remains consistently high, despite shifts in media consumption today. The 2014 Nielsen Media Index report showed that people continue to watch TV for five days a week on average, while more people are …

Tech firms under pressure to ease access to information ; With terrorists heavy users of social media, law enforcement, intelligence… TODAY (Singapore), 6 November 2014, 374 words, (English) LONDON — United States technology companies are facing escalating pressure to allow the police and spies to tap smartphone data and emails in the name of fighting terrorism. So far, Silicon Valley has shown no sign that it plans to give in.

Retailers should use ‘common sense, social responsibility’ when choosing music: Sim Ann Channel NewsAsia, 17:00, 5 November 2014, 316 words, (English) SINGAPORE: It is not practical for the Media Development Authority (MDA) to extend its regulatory ambit to all public places that play songs as background music, said Minister of State for Communications and Information Sim Ann in …

Film festival to offer training workshops Straits Times, 5 November 2014, 633 words, John Lui Film Correspondent, (English) Singapore film festival will launch programmes for film-makers and film journalists and critics The reborn Singapore International Film Festival is not just coming back from its two-year hiatus with entertainment for film fans.

Safety and a Show

It’s the end of the year and many are making plans to travel. We travel so much nowadays; getting on a plane, to many of us, is no more a unique experience. We get on and off planes like we get on and off buses or trains.

And admit it, you don’t pay attention to the safety video anymore, do you?

So to get you to look and listen to these videos, airlines (for a while now) have been trying to jazz up their on-board safety videos. The most famous of course are the Air New Zealand ones with the Hobbits, Dwarfs and anything else from Lord of the Rings.

But these videos also serve as a great promotional and advertising tool. People blog about them, Facebook their comments after watching and even rate them, like this blog site. Also unlike a commercial on television you cannot just turn the television off or flip to a new channel. These videos are fun and well-made so you get the best of both worlds.

There is not much research into the ‘safety video’ as a promotional or advertising tool, but it could make for an interesting paper (hint hint if you need ideas for an upcoming assignment).

So pay attention next time to these videos, you could learn a thing or two, and not just where the exits are.

News You Can Use – November 2014 – Issue 1

Selected news articles from ‘Singapore’ sources in (Issue 1 covers 29 October to 4 November 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

THE LIFE! INTERVIEW WITH SIM CHI YIN; A voice for the voiceless
Straits Times, 3 November 2014, 2122 words, Huang Lijie Arts Correspondent, (English)
Freelance photographer Sim Chi Yin dices with danger to document uncommon lives
A visit to the hospital topped her to-do list when documentary photographer Sim Chi Yin arrived home from Indonesia last month. She needed to have her left eye …

MOM hiring external PR experts to convey policies
Straits Times, 3 November 2014, 497 words, Toh Yong Chuan Manpower Correspondent, (English)
Hiring of outside help might be its first for ‘strategic communication services’
IN AN unusual move, the Ministry of Manpower (MOM) is turning to public relations (PR) experts to help it communicate manpower policies in a strategic way.

Myanmar reporter’s death ‘a mystery’
Straits Times, 2 November 2014, 767 words, Nirmal Ghosh Indochina Bureau Chief In bangkok, (English)
Military’s claim that journalist was working for rebels has been refuted by his family
The last time slain Myanmar journalist Aung Kyaw Naing’s three children, whom he had taken care of for years while their mother was in jail, had seen him …

Stationery makes stylish comeback
Straits Times, 1 November 2014, 1857 words, Natasha Ann Zachariah, (English)
Notebooks can be custom-made on the spot and writing tools get more fancy
With the widespread usage of mobile phones and tablets these days, stationery items such as notebooks and planners may have fallen out of favour in the past few years.

PHOTOGRAPHY; Where we are going
Business Times Singapore, 31 October 2014, 679 words, Helmi Yusof , Where we are going, (English)
Photographers from 21 countries share their global and intimate concerns.
THE first image you see at this photo exhibition is that of two rhinoceroses resting side by side in a hot and arid landscape. The image looks perfectly ordinary – …

CINEMA; Plenty of firsts for rebooted film fest
Business Times Singapore, 31 October 2014, 995 words, Dylan Tan , Plenty of firsts for rebooted film fest, (English)
The new team behind the 25th Singapore International Film Festival pays it forward by focusing on first-timers and putting its biggest spotlight ever on local works.

China to host first global Internet meet
Straits Times, 31 October 2014, 553 words, Rachel Chang In Beijing, (English)
Beijing’s view of cyber sovereignty to feature heavily as key players gather
WELL-KNOWN names and figures in the Internet world will gather next month in a historic town for the inaugural World Internet Conference, through which China hopes …

Booktique app will read magazines to users
Straits Times, 30 October 2014, 615 words, Akshita Nanda Arts Correspondent, (English)
Now, hear this: StarHub’s revamped mobile Booktique Magazines app will, from next month, allow readers to listen to content in English, Malay and Chinese.

CEA Launches Free E-Learning Web Application on Ethical Advertising
Singapore Government News, 29 October 2014, 519 words, (English)
Oct. 29 — Council for Estate Agencies, Government of Singapore issued the following news release:
The Council for Estate Agencies (CEA) has introduced an e-learning web application on CEA’s Practice Guidelines on Ethical Advertising, as …

News You Can Use – October 2014 – Issue 4

Selected news articles from ‘Singapore’ sources in (Issue 4 covers 22-28 October 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Culture Vulture; Crowdsourcing, a novel way to write
Straits Times, 28 October 2014, 963 words, Clara Chow, (English)
Online platforms with reader inputs offer new ways for authors to get their books out
I recently read an article in The Financial Times in which a columnist lamented how the half-year royalties of his book amounted to only £257.20 (S$528), …

A new chapter for Kinokuniya
Straits Times, 28 October 2014, 1020 words, Corrie Tan, (English)
The bookstore has moved to a smaller space on the fourth floor of Takashimaya Shopping Centre but the wide range of English-language books remains

WRITERS WHO DARE; Paul Theroux: Travel is a desire to flee and to pursue
Straits Times, 28 October 2014, 828 words, (English)
The annual Singapore Writers Festival this year brings in four writers who venture where others fear to tread. AKSHITA NANDA and CORRIE TAN interview versatile writer Karen Joy Fowler, lifelong traveller Paul Theroux, award-winning …

Battle for content keeps Facebook hot on publishers’ heels
Business Times Singapore, 28 October 2014, 408 words, , Battle for content keeps Facebook hot on publishers’ heels, (English)
New York
FOR publishers, Facebook is a bit like that big dog galloping in the park. More often than not, it’s hard to tell whether he wants to play with you or eat you.

ST Classified app makes ad searches easier
Straits Times, 28 October 2014, 293 words, (English)
READERS can now search for items or services on The Straits Times (ST) Classified on their phones.
The ST Classified app, which was relaunched yesterday, now allows readers to search for items or services quickly and easily on its e- paper …

EYE ON THE WORLD; Drones posing global security issues
Straits Times, 27 October 2014, 1423 words, Jonathan Eyal, Europe Correspondent In London, (English)
UNMANNED aerial vehicles (UAV), or drones as they are often called, have had a good press recently: from humanitarian rescues to the promotion of free trade, these remote-controlled, pilotless robots are the heroes of the moment.

Sorting out digital snapshots
Straits Times, 26 October 2014, 1525 words, Venessa Lee, (English)
Hard disks, social networks and photo-organising sites are popular places to store family photos
Point and click has a lot going for it.
However, as people take masses of photos and videos on easy-to-use smartphones and tech devices, perhaps …

PR veteran fulfils dream of teaching at 60
Straits Times, 25 October 2014, 256 words, (English)
AT THE age of 60, many people would be winding down after decades of working. Not so for public relations veteran Rose Tan, who is embarking on her third career – teaching.

Library with the look
The New Paper, 24 October 2014, 515 words, LEE JOON LEI, (English)
library@orchard returns with new venue at orchardgateway
With its slick bamboo flooring and wall of big screens, you might feel as if you have stepped into an art gallery or a high-end bookstore instead of a public library.

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News You Can Use – October 2014 – Issue 3

Selected news articles from ‘Singapore’ sources in (Issue 3 covers 16-21 October 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

S. Korea’s national pastime: E-sports
Straits Times, 21 October 2014, 1272 words, (English)
Frenzied fans fill the country’s giant stadiums at professional video game competitions
Seoul – Top video game players in South Korea are household names. Millions of people tune in to watch game competitions on television. The country’s …

Personal tales in print
Straits Times, 21 October 2014, 1956 words, Akshita Nanda, Arts Correspondent, (English)
From celebrities to the man on the street, Singaporeans are telling life stories in memoirs
From Ram Puneet Tiwary’s sensational account of his trial for murder and eventual acquittal to celebrity fashion director Daniel Boey’s upcoming …

NSP appeals against permit refusal for party paper
Straits Times, 21 October 2014, 347 words, Nur Asyiqin Mohamad Salleh, (English)
THE National Solidarity Party (NSP) has appealed to the President against the Ministry of Communications and Information’s (MCI) refusal to renew the permit of its party paper until it gives the salary details of its central executive …

China’s media slams HK rallies as an independence movement
Straits Times, 20 October 2014, 430 words, Teo Cheng Wee Regional Correspondent In Hong Kong, (English)
OFFICIAL rhetoric has escalated against pro-democracy protests in Hong Kong which entered their fourth week, with Chinese state media lambasting the rallies as an “independence” movement.

Rediffusion changing tack to stay alive
Straits Times, 19 October 2014, 641 words, Pearl Lee, (English)
Owner is aggressively cutting costs, seeking new collaborators and reorganising business
When former DJ Eeva Chang Mei Hsiang bought Rediffusion, she had big plans to turn around the flagging radio station by raising its appeal to the young …

Her photos speak for the voiceless
The New Paper, 18 October 2014, 766 words, FOO JIE YING, (English)
When she was a journalist with The New Paper, she wrote about labour issues, something she still feels strongly about.

PR veteran sets up school for rookies
The New Paper, 18 October 2014, 717 words, LAKEISHA LEO, (English)
In more than 30 years in the public relations (PR) industry, she has seen countless fresh graduates with degrees in PR struggle at work.

BBC says blocking of its website is ‘censorship’
TODAY (Singapore), 17 October 2014, 311 words, (English)
SHANGHAI — Chinese Communist Party censors have blocked the website of Britain’s national broadcaster, the BBC said in a statement, as tensions rise in Hong Kong between pro-democracy protesters and the police.

Pew Research

Pew Research

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.

This US based site has lost of interesting data which you can look up and well written reports on the state of the media. They even have a ‘Global’ section which looks at how global issues impact the US media.

This is a great place to start when you are looking for inspiration for an assignment and the data can also be used within your report. Just make sure you cite the information together with other research findings you can get from the library databases.

News You Can Use – October 2014 – Issue 2

Selected news articles from ‘Singapore’ sources in (Issue 2 covers 08-15 October 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Film dedicated to Damien Sin
Straits Times, 15 October 2014, 737 words, John Lui Film Correspondent, (English)
Eric Khoo says the late horror writer wrote Mee Pok Man, which launched the director’s career
Eric Khoo wants to set the record straight about his new movie, In The Room, due to be released in a few months.

Online gaming firms start shutting S’pore accounts ; Operators move to cut links with Singapore-registered customers after Parliament passes Remote Gambling Act
TODAY (Singapore), 15 October 2014, 742 words, NEO CHAI CHIN Neo Chai Chin, (English)
SINGAPORE — Barely a week after the proposed law to ban remote gambling was passed, several online gaming operators have moved to sever links with their Singapore-registered customers.

Learn what you desire, not what is required
TODAY (Singapore), 15 October 2014, 835 words, K Ranga Krishnan, (English)
Learning can be of three kinds: Learning that we desire, learning that we need and learning that is required (compulsory learning). The third kind is often what children feel they learn at school and the first is what they want to learn …

Errors in Nielsen’s TV ratings
Straits Times, 13 October 2014, 492 words, (English)
New York – Nielsen, the television research firm, acknowledged last Friday that it had been reporting inaccurate ratings for American broadcast networks for the past seven months, a mistake that raises questions about the company’s …

CINEMA; China auteur tests the limits
Business Times Singapore, 10 October 2014, 745 words, Dylan Tan , China auteur tests the limits, (English)
Mainland filmmaker Lou Ye courts controversy with his noir takes on life.
HE’S the director who gives Chinese film watchdogs nightmares with his realistically edgy and gritty movies but mainland auteur Lou Ye doesn’t fancy being called …

Pursuing the China Dream
Straits Times, 10 October 2014, 1640 words, Kor Kian Beng China Bureau Chief In Beijing, (English)
China’s leader Xi Jinping is moving fast to secure his legacy through an ideology that will bear his name. But there are risks involved in pushing too hard, too early.

French writer Modiano wins literature Nobel ; Parisian beats competitive field to become 107th recipient of prestigious literary award
TODAY (Singapore), 10 October 2014, 564 words, (English)
STOCKHOLM — Mr Patrick Modiano, the French writer whose novels centre on topics such as memory, identity and guilt, won the 2014 Nobel Prize in Literature yesterday. In an announcement in Stockholm, the Swedish Academy cited Mr Modiano’s …

Changes needed to keep Public Entertainments and Meetings Act relevant: Yaacob
Channel NewsAsia, 17:32, 8 October 2014, 872 words, (English)
SINGAPORE: The last time the Public Entertainments and Meetings Act (PEMA) was amended was 14 years ago. In the face of evolving social expectations and technological trends, proposed amendments to the Act will help it stay relevant, said …

You are too old to watch TV


What does it take for a television series to be successful? Perhaps it has something to do with a good script or really good actors. Maybe it’s an interesting story and maybe it is just because the right demographic of viewers are watching the show.

Recently an American television network cancelled their shows based purely on the fact that these shows were not attracting the ‘younger audience’. These shows were extremely popular amongst the older demographic but this didn’t seem to matter because the younger audience in where the money is.

According to an article in the Wall Street Journal, this is mainly due to ‘the obsession of advertisers with younger viewers’. The article goes on to say,

“Advertisers acknowledge they place a premium on younger viewers but some think it is short-sighted to ignore aging baby boomers and cling to those old clichés that people over the age 50 are less likely to change brands.”

It’s true, to an extent, we don’t really think about the elderly when we advertise, we often hear the words, ‘young, hip and fashionable’ when it comes to selling a product. Of course there are many arguments to this, and let’s all be honest, like all major industries in existence, it is mainly about making money.

But how does this change the way scriptwriters and television producers create content for television and what about creative freedom and integrity? What are you willing to compromise to make sure your pilot sells? Does the advertising dollar drive content and is this the future of television programming?

Who would have thought that one day you will be too old to watch television?

News You Can Use – October 2014 – Issue 1

Selected news articles from ‘Singapore’ sources in (Issue 1 covers 01-07 October 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Culture Vulture; Lit Prize not on same page as publishers
Straits Times, 7 October 2014, 1101 words, Akshita Nanda, (English)
Record number of entries but critics sceptical the award will have an impact
Celebrity readings of shortlisted works, appearances by authors at bookstores, huge promotional posters. And all for the Singapore Literature Prize, which saw a …

ST wins award for economics journalism
Straits Times, 7 October 2014, 436 words, (English)
Story exploring commitments of S’pore companies to Brazil impressed judges
A STORY about the growing footprint of Singapore companies in Brazil has helped The Straits Times clinch an award for economics journalism from a leading European …

Understanding the principles of nudging
Business Times Singapore, 7 October 2014, 1010 words, dan gibson, (English)
AN advertising agency recently announced the launch of a new unit that specialises in “Behaviour Change”.
It’s undeniably true that the best communications work always seeks to instigate an active response, literally a change in behaviour, …

Start local, go global ; South-east Asia cinema needs proper nurturing
TODAY (Singapore), 7 October 2014, 749 words, Patrick Frater , (English)
The coming relaunch of the Singapore International Film Festival and steady expansion of the Luang Prabang Festival in Laos, both of which focus entirely on films from South-east Asia, suggest growing interest in regional cinema.

MDA happy to work with games industry on Bill against remote gambling
Channel NewsAsia, 15:32, 6 October 2014, 86 words, (English)
SINGAPORE: Singapore’s Media Development Authority (MDA) said it is happy to work with the games industry to clarify how a proposed Bill against remote gambling will be put

Exiles shouldn’t get to air ‘self-serving accounts’
Straits Times, 4 October 2014, 621 words, (English)
THE political exiles featured in a documentary that cannot be shown in public or distributed here should not be allowed to air their “self-serving accounts” of the fight against communism, said Prime Minister Lee Hsien Loong.
Document STIMES0020141003eaa400009

Facebook hops on the shoulders of Atlas
Digital Life, 1 October 2014, 613 words, (English)
The social media giant’s new advertising platform will allow advertisers to tap its detailed knowledge of its users to push out direct ads to users of other online media. VINDU GOEL reports

MDA tells firm behind socio-political site to register
Straits Times, 1 October 2014, 494 words, Tham Yuen-C, (English)
THE Media Development Authority (MDA) has asked the company which manages socio-political website The Online Citizen (TOC) to register under a class licensing Act, which prohibits the company from receiving foreign funding.

Curbs up ahead for F&B ads targeted at kids
Business Times Singapore, 1 October 2014, 748 words, Claire Huang, (English)
Restrictions kick in in January for food and drinks high in fat, sugar and salt
FROM January next year, advertisers and the media industry will have to comply with a new framework that restricts the promotion of food and drinks high in fat, …

News You Can Use – September 2014 – Issue 5

Selected news articles from ‘Singapore’ sources in (Issue 5 covers 24-30 September 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Needy households get help to access digital TV
Straits Times, 30 September 2014, 443 words, Irene Tham, Technology Correspondent, (English)
MORE than 160,000 low-income households can now apply for free digital set-top boxes.
This will allow them to keep on watching free-to-air television channels, when the nation pulls the plug on analogue broadcasting in 2020.

Volume of domestic mail declining
Straits Times, 30 September 2014, 442 words, (English)
THE average Singaporean posts only six letters or cards a year now, Singapore Post data shows.
While the postman is delivering letters to more households, he is handling fewer letters. Domestic mail volume dipped by 3.1 per cent between 2011 …

Facebook debuts ad platform to track users
TODAY (Singapore), 30 September 2014, 368 words, (English)
SAN FRANCISCO — Facebook is able to track its 1.3 billion users on desktop computers, mobile devices and other websites. Now, advertisers will be able to do the same, using the social-networking service’s data.

The entertainer ; From Army Daze to 8 Days, Michael Chiang has got the Midas Touch
TODAY (Singapore), 29 September 2014, 1179 words, Mayo Martin, (English)
Did you know that Michael Chiang almost had a Broadway moment?
Over a spot of tea at tai-tai haunt Arteastiq in Mandarin Gallery, the 59-year-old playwright revealed how, at one point, there was talk of his 1992 play, Private Parts, possibly …

Help youth understand importance of legal framework: Lawrence Wong
Channel NewsAsia, 21:43, 27 September 2014, 440 words, (English)
SINGAPORE: Singaporeans must understand the law and the legal framework better and to do this, there needs to be a collaborative process among the public, civic and non-profit sector, said Culture, Community and Youth Minister Lawrence …

THE SUPPER CLUB | S. ISWARAN; ‘It’s about law and order, and social concerns’
Straits Times, 27 September 2014, 1651 words, (English)
Next month, Parliament debates the Remote Gambling Bill. Second Minister for Home Affairs and Trade and Industry S. Iswaran, 52, tells Charissa Yong why the Government wants to draw a line in the sand on online gambling. The official point …

MDA proposes better consumer protection against telcos’ practices
TODAY (Singapore), 25 September 2014, 709 words, Tan Weizhen Tan Weizhen, (English)
SINGAPORE — Pay-TV consumers could soon be empowered to ditch their contracts without having to pay a penalty if their service providers increase subscription fees, remove channels or material content within a channel, according to proposed …

Dialogue on media freedom, OB markers
Straits Times, 24 September 2014, 502 words, Nur Asyiqin Mohamad Salleh, (English)
SIIA event also asks what sort of society Singapore could become
MEDIA freedom and out-of- bound markers were issues raised last night at a dialogue on Singapore’s future as the country turns 50 next year.

Digital advertising’s new revolution
Business Times Singapore, 24 September 2014, 1240 words, vikram khanna Associate Editor, (English)
Data-enabled automation of ad buying and selling is the next big thing
IN the fast-changing world of advertising, which has never been a stranger to buzzwords, there is now a new one. It is “programmatic”, and it is set to revolutionise the …

News You Can Use – September 2014 – Issue 4

Selected news articles from ‘Singapore’ sources in (Issue 4 covers 17-23 September 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

China dreams of an Oscar
Straits Times, 23 September 2014, 643 words, (English)
Beijing – The question that hounds every major Chinese film director was put to Jiang Wen at a news conference here this month. He and his business associates had organised the event to generate buzz over the coming Gone With The Bullets, a …

Video-streaming sites in China under scrutiny
Straits Times, 23 September 2014, 792 words, Kor Kian Beng China Bureau Chief In Beijing, (English)
Chinese authorities tighten grip over operators with slew of measures
MS MIKI Qian, 31, gets to watch American sitcoms like Two Broke Girls and Korean drama serials instead of “boring” Chinese shows on her television set, thanks to …

StarHub in ad-targeting project
Straits Times, 20 September 2014, 454 words, Irene Tham Technology Correspondent, (English)
It will capture data on cable TV viewing and mobile surfing for household profiles
BIG green brother is watching. When a household watches National Geographic on cable TV, StarHub knows. When a subscriber visits websites on his mobile phone, …

Spoof ads: when imitation invites more flattery
Business Times Singapore, 20 September 2014, 823 words, ang swee hoon, (English)
A case in point is the Ikea ad that resonates with viewers
SPOOFS are familiar to us – we often see them on television shows such as Saturday Night Live or in films like the Scary Movie series.

JB screening of political exiles film draws many S’poreans
TODAY (Singapore), 20 September 2014, 536 words, NEO CHAI CHIN IN JOHOR BARU Neo Chai Chin, (English)
JOHOR BARU — More than 400 people — a vast majority came from Singapore, including students, working professionals and retirees — turned up yesterday at a Johor Baru hotel for the screening of a documentary on Singapore political exiles …

Yale-NUS shelves plan to screen To Singapore, With Love
TODAY (Singapore), 20 September 2014, 460 words, KELLY NG Kelly Ng, (English)
SINGAPORE — Yale-NUS College has shelved its plan to screen To Singapore, With Love after a request to screen the documentary in a class was rejected by film-maker Tan Pin Pin.

Google to boost digital skills in US ad industry ; First tested in Britain, Squared programme latest in tech giant’s efforts to reach out to…
TODAY (Singapore), 17 September 2014, 738 words, (English)
NEW YORK — Google is inviting Madison Avenue to go to the head of the class, offering tutorials to up-and-coming employees of advertising and media agencies on how to more effectively use digital tools such as mobile, social platforms and …

The album evolution ; Is U2 really that forward-thinking or are they merely trying to make a splash?
TODAY (Singapore), 17 September 2014, 919 words, Chris Talbot , (English)
NEW YORK — Since U2 stunned the music world by delivering a surprise album at Apple’s iPhone 6 unveiling and making it available to a half-billion iTunes users for free, they’ve enjoyed an avalanche of publicity.

News You Can Use – September 2014 – Issue 3

Selected news articles from ‘Singapore’ sources in (Issue 3 covers 9-16 September 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Culture Vulture; A love letter to newsletters
Straits Times, 16 September 2014, 1198 words, Clara Chow, (English)
With the social media experience being unfiltered, the e-newsletter lets people opt for something and there is a thrill in opening it
Lately, I’ve been doing something previously unheard of among the Internet- savvy: I’ve been gleefully – …

Effective advertising and media excellence ; Proud achievements by the city’s leading media talents
TODAY (Singapore), 16 September 2014, 429 words, (English)
SINGAPORE — The Singapore Media Awards (SMA) is an annual event that celebrates the achievements and contributions of Singapore’s media talents.

Could the next Jay Chou come from China? ; Singers, songwriters look to China as next Mandopop hub
TODAY (Singapore), 13 September 2014, 1073 words, Hon Jing Yi, (English)
I love hate-watching The Voice Of China (VOC).
To be fair, the reality singing competition is superbly entertaining and has produced some real singing talents. But, sometimes, I simply cannot decide if the television show sets out to test …

No public screening of film on political exiles: MDA
Straits Times, 11 September 2014, 833 words, Nur Asyiqin Mohamad Salleh, (English)
It says documentary distorts legitimate actions of country’s security agencies
A DOCUMENTARY film on Singapore’s political exiles is not allowed to be screened in public or distributed in the country because the Media Development Authority …

M’sian Facebook user jailed for offensive Hari Raya greeting
TODAY (Singapore), 10 September 2014, 450 words, (English)
KUALA LUMPUR — A 27-year-old Malaysian Facebook user was sentenced to one year’s jail yesterday after he pleaded guilty to making remarks disparaging Islam and the Prophet Muhammad.

A Brand New Dog

Brand New Dog

DreamWorks has acquired a dog (read this full story in Adweek and Mail Online), but not just any dog. This dog is one of the first silver screen animal heroes.

Forget about other dogs that just fetch you the papers or slippers, if you ever fall down a well (or in colloquial term ‘longkang’), this dog will get the help you need in a flash and will look good doing it too.

I am of course talking about Lassie, if you don’t know who Lassie is, here is the Wikipedia entry, but basically she is a collie dog that can do almost anything and she has been around since the 1940s.

They say Hollywood is running out of ideas, just re-hashing old stories and re-making them. DreamWorks acquiring the rights to a ’70 year old dog’ does seem to perpetuate this idea.

But DreamWorks has big plans for Lassie, from all new marketing campaigns to new product launches and even guest spots on top TV shows; basically they are re-branding the iconic dog.

Re-branding is an interesting concept and many organizations turn to re-branding to save their product and service. But re-branding is also a complicated process; it takes research and creativity to re-brand something. In this case can re-hashing a nostalgic icon be lucrative for the production house?

Well as the saying goes, ‘it’s never too late to teach an old dog new tricks’.

Need more books and article on re-branding, head to the NTU Libraries page to look up some resources on this topic.

News You Can Use – September 2014 – Issue 2

Selected news articles from ‘Singapore’ sources in (Issue 2 covers 3-9 September 2014). To read the full-text, search under (access for NTU staff/students). Not sure how to search? Click here.

Theroux coming for writers’ festival
Straits Times, 9 September 2014, 815 words, Akshita Nanda Arts Correspondent, (English)
American writer behind the Singapore-themed Saint Jack is among 66 international names participating in the event
Eight years after the ban on a film version of Paul Theroux’s take on the seedy side of Singapore, Saint Jack, was lifted, the …

Like it or not, brainwaves don’t lie
Straits Times, 9 September 2014, 722 words, Cheryl Faith Wee, (English)
More firms using device that measures brainwaves to analyse reactions to ads
AN UNUSUAL-LOOKING piece of headgear has been helping Singapore companies market themselves.

Honouring the best marketing ideas in Asia ; Singapore wins three Gold and two Silver medals at APPIES 2014
TODAY (Singapore), 9 September 2014, 613 words, (English)
SINGAPORE — Already in its fifth year, the APPIES is an annual festival that recognises some of the most brilliant and inspirational ideas in marketing communications.

S’pore video spoofing Apple goes viral
Straits Times, 7 September 2014, 614 words, Cheryl Faith Wee, (English)
Advertisement about Ikea furniture catalogue surpasses 5 million views on YouTube
A made-in-Singapore video advertisement about an Ikea furniture catalogue which spoofs tech-giant Apple has become a YouTube hit, surpassing five million views …

Sshhh…ocial media
Straits Times, 6 September 2014, 1956 words, Jeremy Au Yong Us Bureau Chief In Washington, (English)
Online ‘spiral of silence’ does tend to hush moderates here but other, S’pore-specific factors may be compounding effect, experts tell Insight

Khoo’s erotic film pushes limits
Straits Times, 4 September 2014, 771 words, John Lui Film Correspondent, (English)
Director Eric Khoo’s film deals with lust and obsession and stars Hong Kong, Korean and Japanese actors
Next year will see the release of a movie that will test the limits of the Government’s stand on sex and nudity in a local film.

Over one-third of S’pore youth experienced cyberbullying: Study ; Appearance and academic achievements were causes, say most of the 512…
TODAY (Singapore), 3 September 2014, 442 words, CHANNEL NEWSASIA , (English)
SINGAPORE — More than one-third of Singaporean youth have experienced cyberbullying — including witnessing it or being its victims or the ones who bully others online, said a study by American computer security software company McAfee.