News You Can Use – April 2014 – Issue 4

Selected news articles from ‘Singapore’ sources, dated from 22-28 April.

To read the full-text, search under Factiva.comNot sure how to search? Click here.


Lulu, let’s make a movie
The New Paper, 28 April 2014, 723 words, CHARLENE CHUA, (English)
More than 50 at public audition for part in Michelle Chong flick starring popular Noose character
In a thick mainland accent, Miss Winifred Lim waxed lyrical about the hard journey from her “home” in Sichuan to Singapore.

Beauty ads attracted highest number of complaints in 2013
Channel NewsAsia, 22:56, 28 April 2014, 446 words, (English)
SINGAPORE: Advertisements on beauty products and services attracted the highest number of complaints last year, continuing a three-year trend, the Advertising Standards Authority of Singapore (Asas) revealed on Monday.

Film on Nigeria’s civil war banned in country
Straits Times, 28 April 2014, 462 words, (English)
Dakar, Senegal – A Nigerian film dealing with one of the most searing episodes in the nation’s history, its civil war, and uniting some of Nigeria’s major cultural figures, has been effectively banned there, the film’s director said last …

Coming to you within 24 hours
Straits Times, 28 April 2014, 1483 words, Yip Wai Yee, (English)
To fight piracy, more cable TV shows will be shown in Singapore less than a day after their initial overseas telecast
Television audiences here are enjoying shorter waits to catch their favourite shows, as cable channels are broadcasting …

Code ensures firms offer proof to back ad claims
TODAY (Singapore), 28 April 2014, 255 words, Tan Sze Wee, Chairman, Advertising Standards Authority of Singapore, (English)
We refer to Mr Andrew Tan’s letter “Time to clamp down on misleading advertising” (April 23). It is not true that there is no enforcement against misleading advertisements in Singapore.

Web giant Sina loses licences over online porn
Straits Times, 26 April 2014, 702 words, Esther Teo China Correspondent In Beijing, (English)
Move by China’s media regulator not expected to hurt firm for long
POPULAR Chinese Internet portal Sina Corp is the latest casualty in the government’s crackdown on online pornography, the first time Beijing’s anti-pornography body has …

SPH to review Stomp website
Straits Times, 26 April 2014, 573 words, Lim Yan Liang, (English)
It will see what needs to be changed, but closure unlikely: Editor-in-chief
SINGAPORE Press Holdings (SPH) will review its citizen journalism website Stomp to see what needs to be changed, but the website is unlikely to be shuttered.

A better way to improve social graces
TODAY (Singapore), 25 April 2014, 604 words, William Wan, (English)
With the prevalence of smartphones and social media today, it is becoming more common to see images and video clips of bad behaviour and mischief being posted online and shared. The intention, no doubt, is to publicly shame the perpetrators …

Two free mobile apps to help deaf people
Straits Times, 23 April 2014, 473 words, Priscilla Goy, (English)
Their aim is to improve convenience and safety of users
Hearing Aide alerts users to sounds which require their attention, such as fire alarms, door bells or thunder.

PIONEER GENERATION PACKAGE; MPs size up communication challenge
Straits Times, 23 April 2014, 649 words, Nur Asyiqin Mohamad Salleh And Charissa Yong, (English)
Challenges include language barrier and explaining complex schemes
SINGAPORE is undertaking the biggest public communications blitz in recent memory as the Government sets out to explain the details of the Pioneer Generation Package to …

Creativity with heart ; This year’s commercials won over hearts and votes
TODAY (Singapore), 23 April 2014, 598 words, (English)
One commercial showed a construction worker, who could be a father, newlywed, or only child, falling from height — a morbid reminder that workplace accidents could happen to anyone. Another was inspired by the subconscious discrimination …

Will Pioneer package stand test of time?
MyPaper, 22 April 2014, 829 words, BASSKARAN NAIR, (English)
IN HIS speech to the Administrative Service on March 24, Deputy Prime Minister Tharman Shanmugaratnam was reported to have said that the Government faces a challenge retaining the public’s trust.

Singapore, Brunei sign MOU to expand cooperation in broadcasting and information
Channel NewsAsia, 15:59, 22 April 2014, 211 words, (English)
SINGAPORE: Singapore and Brunei have agreed to expand bilateral cooperation in the field of broadcasting to include the field of information.

Channel NewsAsia bags 12 awards at international TV and film contests
Channel NewsAsia, 11:41, 22 April 2014, 627 words, (English)
SINGAPORE: Channel NewsAsia programmes have been honoured with 12 awards at two prestigious international television and film contests over the last fortnight.

More tech-savvy users may opt for VPN
Straits Times, 22 April 2014, 375 words, (English)
CHINESE Internet users have turned to virtual private networks (VPNs) to access sites blocked by their government, a ploy that could take hold here if new anti- piracy laws kick in.

Pulling the plug on online piracy
Straits Times, 22 April 2014, 917 words, (English)
New rules to stop online piracy are being proposed. But the tech-savvy will find ways around the blocks. Kenny Chee looks at how other countries tackle the issue and the steps that can be taken.

MDA seeks to raise parents’ awareness of Internet control tools ; Low take-up rate of parental control services stems from lack of knowledge…
TODAY (Singapore), 22 April 2014, 822 words, Kok Xing Hui Kok Xing Hui, (English)
SINGAPORE — Internet Service Providers (ISPs) here could soon be required to offer some parental Internet controls for free, in light of low subscription rates and knowledge of such tools, which are aimed at helping parents monitor and …

Lost and Found

A couple of weeks ago I was reading a story about the recovery of artworks stolen by the Nazis. It brought back memories of when I was doing research on World War 1 as I was doing a paper on Nazi propaganda. Then the movie, ‘Monuments Men’ came out — was it a lucky coincidence? — I don’t know, but again the world was reminded of the past through a very current event.

What happens to these artworks? Who can and how can they be returned to their rightful owners? What are the ethics involved when you find pieces like these, what are the rights and who do they belong to? These exhibited materials come with many more complicated issues that meets the eye.

I am a great lover of museums; I make it a point to visit at least one museum in every country I travel to. I love museums because I believe behind every painting and artifact is a person, a place and a time, a life which is a mystery to me but in an odd way affecting the very presence I am in when I am looking at this exhibited work.

We must remember every piece of work in museums has a history, some more complex than others. We should not take for granted these circumstances and the issues connected to the works–then maybe we can really appreciate the piece of art.

News You Can Use – April 2014 – Issue 3

Selected news articles from ‘Singapore’ sources, dated from 15-21 April 2014.

To read the full-text, search under Factiva.comNot sure how to search? Click here.


Reed Smith Releases New Edition of Network Interference, a Comprehensive Tool to Social Media Law
Singapore Government News, 21 April 2014, 336 words, (English)
April 21 — Reed Smith today issued an extensively revised edition of Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon, a comprehensive source for legal issues in social media. Aimed at …

MDA seeks public feedback on Internet parental controls
Channel NewsAsia, 17:17, 21 April 2014, 522 words, (English)
SINGAPORE: The Media Development Authority (MDA) is proposing that Internet Service Providers offer subscribers basic parental control tools for free with the subscription or renewal of Internet access packages.

Big jump in mega breaches on the Web
Business Times Singapore, 21 April 2014, 1023 words, (English)
Symantec says attacks are now conducted in a ‘low and slow’ way. By AMIT ROY CHOUDHURY
WHILE the Heartbleed bug is very much in the news due to its sheer scale, it is by no means the only threat or the most dangerous one out on the Internet. …

Keeping taglines relevant
Business Times Singapore, 18 April 2014, 789 words, bala shankar, (English)
“JUST do it” did it for Nike. “The choice of a new generation” ushered in scores of new generation consumers for Pepsi. That was the past. How much are taglines relevant in the new technology and communication age?

An intimate look at the life of Chiam
Straits Times, 18 April 2014, 459 words, Maryam Mokhtar, (English)
Students’ multimedia project offers insights into life of opposition figure
A MULTIMEDIA project by four undergraduates on Singapore’s longest-serving opposition politician has garnered close to 900 “likes” on Facebook since being launched …

Former defence secretary attacks Pulitzer win
The PANPA Bulletin, 17 April 2014, 676 words, Eliza Goetze, (English)
The highest honour at the 2014 Pulitzer Prize awards has gone to The Guardian US and The Washington Post for their coverage of intelligence leaks by NSA contractor Edward Snowden, a decision that has angered conservative British MP and …

Commentary; Red tape makes saying ‘no’ to piracy hard
Digital Life, 16 April 2014, 628 words, Sherwin Loh, (English)
A few weeks ago, a friend posted a minor social network rant that caught my eye.
His recent Blu-ray and DVD purchases from Amazon had arrived but half his order was missing.

Feast on a buffet spread of home entertainment
Digital Life, 16 April 2014, 1941 words, Oo Gin Lee, (English)
Cannot get enough of your favourite movies and TV shows? DL tells you what you need to do to watch them on US-only streaming sites
Popular United States streaming site Netflix has revolutionised TV watching. Its tagline is “Watch TV shows …

British, US papers share Pulitzer over NSA leaks
Straits Times, 16 April 2014, 599 words, (English)
Guardian, Washington Post get top honours for public service reporting
NEW YORK – The Guardian and the Washington Post shared a Pulitzer Prize for reporting on leaks from former National Security Agency contractor Edward Snowden that …

Branding across platforms must show consistency
Business Times Singapore, 16 April 2014, 815 words, frank bauer, (English)
CEOs need branding agencies that can manage integrated brand operations
THE CEO of a major multinational company told me that he recently had an alarming epiphany that “hit me like a bullet train” during a discussion about Big Data: He …

Why World Cup is not free here
MyPaper, 15 April 2014, 489 words, ADRIAN LIM, (English)
FOOTBALL is the beautiful game. Unfortunately for Singapore fans, the price for watching the World Cup here is downright ugly.
And it appears that there might be little relief in sight despite calls from members of Parliament for the …

parliament; Subsidise all World Cup telecasts? Not an option
Straits Times, 15 April 2014, 652 words, Irene Tham Technology Correspondent, (English)
It would not meet requirement for use of public funds: Lawrence Wong
SPONSORING the broadcast of all 64 World Cup matches may be the popular thing to do, but the Government will not do so.

Game Changers – The Evolution of Advertising

Cover of book

Cover of book

It is no big surprise that advertising has changed over the years. But this industry belongs to the creative, and some of the best advertisements are ones which were created by those who think out of the box.

So to celebrate 60 years of the best and the most creative advertisements in the world from the Cannes Lions Festivals, the book Game Changers – The Evolution of Advertising was produced.

The book has beautiful images of some of these advertisements, many of which will make you smile and even laugh a little. Not to mention you will probably be telling yourself how smart the agency was to advertise the product that way.

It features international brands like Audi, Coke and Carlsberg and write-ups from some of the leading ad men and women in the business.

You can borrow the book from the Communication and Information Library now.

News You Can Use – April 2014 – Issue 2

Selected news articles from ‘Singapore’ sources, dated from 08-14 April 2014.

To read the full-text, search under Factiva.comNot sure how to search? Click here.


Enterprise: Special Event – Engaging consumers effectively
The Edge Singapore, 14 April 2014, 461 words, –, (English)
Asia Pacific Effie celebrates winners of the 2014 Awards
The Asia Pacific (APAC) Effie Awards Gala to recognise the most effective marketing campaigns in the region was held on April 3. Attended by some 170 marketing communications …

Pursuing a passion for intellectual property law
Straits Times, 14 April 2014, 916 words, Rennie Whang, (English)
Managing principal finds the field interesting because of its diversity
HE HAS specialised in intellectual property (IP) law for about 20 years, but lawyer Andy Leck still finds it as interesting as he did on day one.

The YouTube star next door
Straits Times, 13 April 2014, 2432 words, (English)
In the last few years, some Singaporeans have gained large followings on YouTube through their brand of comedy or talents such as singing and dancing. Some make enough money from advertisements and sponsorships to go full-time. YIP WAI YEE …

Myanmar papers protest against sentencing of reporters
TODAY (Singapore), 12 April 2014, 410 words, (English)
YANGON — Several private newspapers in Myanmar printed black front pages yesterday to protest against the recent arrests and sentencing of journalists, in the latest sign the country’s media climate is worsening.

Time to value S’pore’s movie experience
Straits Times, 10 April 2014, 988 words, Clara Cheo, Suhaimi Rafdi And Mark Shaw, (English)
THE proposed amendments to the Copyright Act by the Ministry of Law are a step in the right direction in the fight against online copyright infringement. The protection of intellectual property has been a problem which has plagued the …

DeGeneres’ Oscar selfie ‘worth up to $1.25b’
Straits Times, 10 April 2014, 227 words, (English)
Cannes – Believe it or not, the viral selfie Ellen DeGeneres shot at last month’s Oscars ceremony is worth up to US$1 billion (S$1.25 billion).

TECHNOLOGY; StarHub offers crowdfunding with mentorship
Straits Times, 10 April 2014, 442 words, Chia Yan Min, (English)
TELCO StarHub launched a crowdfunding platform yesterday to help start-ups in the region raise awareness about their products.
The website, named Crowdtivate, will be fully operational next month with ambitions that go beyond the usual …

S’pore’s media model ‘makes sense’ for country
Straits Times, 10 April 2014, 382 words, (English)
PRIME Minister Lee Hsien Loong said he does not take seriously Singapore’s low rankings on press freedom, as he believes the way the media here is managed “makes sense” for the country.

Future of social media ROI lies in relational metrics
Business Times Singapore, 10 April 2014, 1064 words, david dubois and marcus ho, (English)
Companies should focus on building this area, in addition to positional ones
LAST year’s record haze that blanketed Singapore and surrounding countries caused enormous social media chatter. Singaporeans turned to Twitter and Facebook to …

Proud to be a fan of legal streaming services
Digital Life, 9 April 2014, 810 words, Oo Gin Lee, (English)
A t last count, I have nine media streaming devices to access my favourite movies and TV shows from the United States.
People collect stamps, comics and a whole lot of other stuff. But I collect these boxes, even though most of them run the …

IP owners can use patents as collateral for bank loans soon
Business Times Singapore, 9 April 2014, 771 words, raphael lim, (English)
Govt to share risk in $100m scheme for intangible assets
[SINGAPORE] Local businesses will soon be able to use their patents as collateral for bank loans, with a new $100 million scheme by the Intellectual Property Office of Singapore …

Tourism video to promote S’pore in Philippines slammed
Straits Times, 9 April 2014, 707 words, Carolyn Khew And Raul Dancel, Philippines Correspondent, In Manila, (English)
STB admits ad could be better after netizens call it ‘bad’ and ‘sloppy’
A VIDEO to promote Singapore in the Philippines “could have been done better”, the Singapore Tourism Board (STB) admitted yesterday, after it was slammed for its “bad …

The Works: Q2 Newspaper Audience Report
The PANPA Bulletin, 8 April 2014, 213 words, Adrian Fernandes, (English)
Welcome to the first issue of The Works, a quarterly report on newspapers and their audiences.
It has been designed to shine a light on the array of media formats that newspaper publishers embrace in the digital age, and the rich audiences …

Intellectual Property Office of Singapore: Singapore Launches S$100M Intellectual Property Financing Scheme & First One-Stop IP Service Centre
Singapore Government News, 8 April 2014, 771 words, (English)
April 8 — Today, Ms Indranee Rajah, Senior Minister of State for Law and Education, announced the roll-out of two new initiatives to help Singapore embrace Intellectual Property (IP). The announcement took place at the official opening of …

IPOS’ IP Competency Framework to be Adopted by LawSoc, ASPA & IES
Singapore Government News, 8 April 2014, 616 words, (English)
April 8 — Following the launch of the first-of-its-kind Intellectual Property Competency Framework (IPCF) last year, the Intellectual Property Office of Singapore (IPOS) has concluded three new agreements on its adoption today.

Move to block pirate sites: Give your take
MyPaper, 8 April 2014, 402 words, (English)
WEBSITES that offer mainly pirated content – which could include well-known file-sharing site The Pirate Bay – might soon be blocked by all Internet service providers here.

Grass Valley Delivers Powerful 4K Editing Solutions to Japanese Broadcaster KTV
Singapore Government News, 8 April 2014, 440 words, (English)
April 8 — Japan’s KTV, the Kansai Telecasting Corporation located in Osaka, has migrated to a full 4K editing system with powerful, forward-thinking newsroom solutions from Grass Valley, A Belden Brand. The station has purchased the EDIUS …

Proposed law could make ISPs block piracy websites
Straits Times, 8 April 2014, 445 words, Kenny Chee, (English)
SINGAPOREANS might see the end of illegal downloads from the infamous file-sharing site, The Pirate Bay.
Yesterday, the Law Ministry proposed new legislation that would allow content owners to get court orders compelling Internet service …

Campaign aims to wipe out bullying with Facebook sharing ; Video clip that gets shorter when shared shows bystanders can help victims by speaking up
TODAY (Singapore), 8 April 2014, 350 words, Amir Hussain Amir Hussain, (English)
SINGAPORE — With bullying among children and youth becoming increasingly pervasive here, a social media campaign that encourages victims and bystanders to speak up against it was launched yesterday.

MinLaw proposes blocking websites that infringe copyright laws ; Suggested changes to Copyright Act will allow rights holders to directly…
TODAY (Singapore), 8 April 2014, 626 words, Kok Xing Hui Kok Xing Hui, (English)
SINGAPORE — Websites that infringe copyright laws, such as The Pirate Bay, may be blocked by Internet service providers (ISPs) here by the end of the year if proposed amendments to the Copyright Act are approved by Parliament.

If only for a moment

We only understand the fragility of something when it is disrupted or taken away from us. Then we long for a time when we still had the thing back then, before it was taken away. This is human nature unfortunately, in big and small ways we all experience this.

This is exactly what the Mimi Foundation is portraying in their new campaign.

The Mimi Foundation is a European organisation which looks after the well-being of cancer stricken patients. In order to raise money, they published a book of photographs of these patients but in a unique way.

A selected number of patients were invited to a studio for a makeover but instead of just the conventional makeover, they were each given interesting looks. The best part was none of them could see how they were being made over until the transformation was completed then they could look at themselves in the mirror. When they say what had been done to them, their astonished expressions were photographed to capture that one magical moment.

The campaign was just as fun for the participants as it was for the viewers to watch and all for a good cause. Campaigns about illnesses or diseases do not always have to be depressing or overly sentimental, they can make you smile while making you understand what it is like to feel the way these patients do, if only for a moment.

News You Can Use – April 2014 – Issue 1

Selected news articles from ‘Singapore’ sources, dated from 01-07 April 2014.

To read the full-text, search under Not sure how to search? Click here.

Ministry of Law (MINLAW)Website: Proposed Amendments to the Copyright Act
Singapore Government News, 7 April 2014, 363 words, (English)
April 7 — Ministry of Law (“MinLaw”) is launching a public consultation today on proposed amendments to the Copyright Act. The proposed amendments take reference from the recommendations made by the Media Convergence Review Panel in 2012, …

Grass Valley Introduces New GV STRATUS Media Services for News Production, Live Production, Digital Media Platforms, and Playout
Singapore Government News, 7 April 2014, 792 words, (English)
April 7 — Grass Valley, a Belden Brand, today announced new media services for its market-leading GV STRATUS Nonlinear Media Production Tools. The GV STRATUS service-oriented architecture (SOA) allows customers to purchase, combine, and …

MinLaw moves to block websites which infringe copyright
Channel NewsAsia, 14:23, 7 April 2014, 854 words, (English)
SINGAPORE: Websites which blatantly infringe copyright material may be blocked in Singapore by the end of this year, if proposed changes to the Copyright Act are passed.

Afghan’s difficult journey to S’pore
Straits Times, 7 April 2014, 538 words, Hoe Pei Shan, (English)
Recipient of Asia Journalism Fellowship faced setbacks, tragedy
AS AFGHAN journalist Mirwais Jalalzai went to a Kabul travel agency last month to book a flight to Singapore for this year’s Asia Journalism Fellowship, he heard three gunshots.

NUS team wins Pitch It! digital ad contest
Straits Times, 6 April 2014, 248 words, Grace Chua, (English)
A team of National University of Singapore students who offered shopping vouchers as prizes in an online news quiz triumphed in a digital advertising contest yesterday.

Mothership will register with MDA
The New Paper, 5 April 2014, 270 words, (English)
The company behind news website said it will register with the Media Development Authority (MDA), which will prohibit it from receiving foreign funding.

Radio DJ apologises for Facebook post
Straits Times, 5 April 2014, 454 words, Walter Sim, (English)
Comment on army recruitment slogan meant to be ‘satirical’
A MEDIACORP Lush 99.5FM DJ apologised yesterday for a controversial Facebook post in which he called for Singaporeans to be killed.

Ashurst Advises Metro International on Hong Kong Sale
Singapore Government News, 4 April 2014, 123 words, (English)
April 4 — Ashurst has advised Metro International, a subsidiary of Investment AB Kinnevik, on the sale of its Hong Kong business, Metro Publishing Hong Kong, to a local investor. Metro Publishing Hong Kong publishes Metro Daily, a free …

New Digital Inclusion Fund set up
Business Times Singapore, 4 April 2014, 403 words, joyce hooi, (English)
Targeted at low- income individuals, households without school-going kids
IN a bid to help low-income individuals and households bridge the digital divide, a Digital Inclusion fund has been set up to boost their adoption of infocomm …

Revamp for viewership ratings
Straits Times, 4 April 2014, 313 words, (English)
NATIONAL data on local media consumption across free-to-air TV, pay-TV and online and mobile broadcasts is set to become available within two years.

S$8m digital inclusion fund to help poor get access to Internet
TODAY (Singapore), 4 April 2014, 497 words, (English)
SINGAPORE — Low-income households are set to get more help to access the Internet so that they can also enjoy the benefits that come with the advances in digital technology, under a new S$8 million Digital Inclusion Fund.

Law Ministry to hold public consultation on new online piracy laws
Channel NewsAsia, 22:04, 3 April 2014, 243 words, (English)
SINGAPORE: The Ministry of Law will carry out public consultations soon to find the best approach in tackling online piracy.
Responding to queries from Channel NewsAsia, a spokesperson said the ministry has taken note of the industry’s …

Attacks on Hong Kong media renew press freedom concerns
Channel NewsAsia, 18:27, 3 April 2014, 486 words, (English)
HONG KONG: There are renewed fears over press freedom in Hong Kong.
The media in the special administrative region have faced many attacks of late, with the most recent one being the assault on two senior figures from a new local daily, just …

Ready to sell music company shares
Straits Times, 3 April 2014, 737 words, Boon Chan Media Correspondent, (English)
Producer-songwriter Billy Koh, former chief executive of Ocean Butterflies, says he would be happy to sell his shares in the home-grown music company he co-founded.

Digital response to print ads a click away
The PANPA Bulletin, 2 April 2014, 647 words, Will Mumford, (English)
News Corp Australia has launched a new image recognition app, which aims to provide integrated digital features to readers of its print products.

Ideology will drive news of the future: Scott
The PANPA Bulletin, 2 April 2014, 498 words, Will Mumford, (English)
Australia’s media landscape is at risk of becoming increasingly segmented by politics and ideology as has happened in the US and UK, according to ABC managing director Mark Scott, who gave his views on the current media landscape in a …

WAN-INFRA hits out at UK press regulation
The PANPA Bulletin, 2 April 2014, 509 words, Will Mumford, (English)
A recent report on press freedoms in the United Kingdom has criticised the Royal Charter on press regulation introduced in response to the British phone hacking scandal, and legislation associated with it, because of the involvement of …

Software patent poser for US Supreme Court
Straits Times, 1 April 2014, 349 words, (English)
WASHINGTON – If you write a book or a song, you can get copyright protection for it.
If you invent a pill or a better mousetrap, you can patent it. But for decades, software has had the distinction of being eligible for both copyright and …

The Cure to Social Media from Coca Cola

Did you know Coca Cola was actually formulated for medicinal purposes? It was supposed to be a cure for headaches and addictions and was first sold in pharmacies.

Coca Cola has made a change in marketing direction since then, and while it is still sold at pharmacies (the freezer section mind you), they have dropped the notion they can cure headaches (although my friend did say he drinks Coca Cola to ease his hangovers).

But now Coca Cola has decided to try and cure another modern aliment that is plaguing the modern generation. It is your excessive use of social media, yes I am talking to you, with all the constant tweeting, texting, ‘facebooking’ and ‘instagraming’ (I am not even sure if the last two words are actual verbs).

Coca Cola wants you to put those devices down and look up and be social, the old-fashioned way, by direct human-to-human interaction, like actually having a face-to-face conversation with the person or the people sitting at the table with you, or actually smiling and not sending a smiley.

It may be a promotional gimmick from Coca Cola but it does put across a great message and in a great way. The irony is that you will probably start tweeting this to your friends after you have seen it.

So do you need to get one of this yourself?

Singapore Safer Internet Day


“The Internet has been a boom and curse for teenagers.” J. K Rowlings said that and I believe it is true. You are communication students, you know the effect that it has had over the years, but just like every other tool, the Internet can help and harm with just a few clicks of a mouse or taps on a keyboard. While most tools come with a handbook, the Internet didn’t and we are still experimenting with its uses.

Here’s another saying for you, “sticks and stone may break my bones but words will never hurt me”‘. I am not so inclined to believe this. On the Internet you can say things without actually facing the person you are saying these things to, while this give the quieter individuals a voice, it gives the bullies a chance as well.

Do you stop to think about what you type on Facebook or Twitter every time? Did you think about its effect, the repercussions and the ripple effects it may cause? Was what you typed done out of goodness or grudge?

The Singapore Safer Internet Day is a campaign which is tying to get you to think about what you type, post, blog and more importantly, put out for the rest of the world to see. The campaign entitled ‘Let create a better Internet today’ is championed by the Media Literacy Council. You have probably seen the advertisements on television, YouTube and Facebook.

But there are many loopholes and blind spots with the Internet and educating people on how to use it. It crosses so many issues which include issues of communication, information literacy, social behavior, human and computer interaction, and many more. 

So don’t take for granted this tool you use everyday. Learn to understand it and its uses and you may learn a little bit more about yourself and your friends.

Best Creative Works of 2013

Best creative

If you need to find out what are some of the top advertisement and public relations campaigns and agencies, here is a great source for you. Directory is a quarterly showcase celebrating the best direct marketing from around the world.

NTU Libraries has both online and physical access to this quarterly and it is filled with some of the most interesting and innovative ideas of public relations and marketing campaigns from all over the world.

(*Note for the online version, you will need to download a Citrix application to access the site.
Also, you can go to but you will not have full access to come content)

A little flight problem

I’m sure you’ve heard about the Singapore Airlines (SIA) flight which recently landed on Azerbaijan due to a drop in cabin pressure. Singapore Airlines is not commonly known for having technical problems, if fact, I think they are one of the safest in the skies, but when such a thing happens and it’s splashed all over the news, how does SIA bounce back?

SIA already has a good reputation and maybe this one incident will not hurt them as much but still, crisis management and communication needs to be done.

So here’s a challenge for you. Let’s say you are the Head of the Public Relations Department for SIA and you were abruptly woken up in the wee hours of the morning by a phone call, informing you that one of the planes had to make an emergency landing – WHAT WOULD YOU DO?

Let those ideas flow.

Latest Print Titles – Public & Promotional Communication

1 It’s not just PR : public relations in society
Coombs, W. Timothy.
Wiley, 2014.
Call No: HM1221.C775 2014
2 Encouraging sustainable behavior : psychology and the environment
Trijp, Hans van (Johannes Cornelia Maria van).
Psychology Press, 2014.
Call No: HF5415.32.E56
3 The human brand : how we relate to people, products, and companies
Malone, Chris, 1969-
Jossey-Bass, 2013.
Call No: HF5415.32.M257
4 Z.E.R.O. : zero paid media as the new marketing model
Jaffe, Joseph, 1970-
Wiley, 2014.
Call No: HF5823.J23
5 Epica. Book 26, Creative communications
Rawlins, Andrew.
Fairchild Books, 2013.
Call No: NC1001.5.E64
6 Crisis management in the age of social media
Capozzi, Louis.
Business Expert Press, 2013.
Call No: HD49.C246r
7 Buyographics : how demographic and economic changes will reinvent the way marketers reach consumers
Carmichael, Matt.
Palgrave Macmillan, 2013.
Call No: HF5415.32.C287
8 The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
Routledge, 2014.
Call No: HF5826.5.K19 2014
9 Ethical consumption
Dubuisson-Quellier, Sophie.
Fernwood Publishing, 2013.
Call No: HC79.C6D821
10 Excommunication : three inquiries in media and mediation
Galloway, Alexander R.
The University of Chicago Press, 2014.
Call No: HM1166.E96

For the Love of Books

for the love of books! logo (small)

There is just something about books, they tell us stories, teach us something new and bring us on incredible journeys. Now a group of Wee Kim Wee students would like to take you on a journey through literature.

Their campaign, ‘For the Love of Books’ aims to encourage reading as an entertaining leisure activity while promoting classic and contemporary literature by both renowned international and Singaporean authors.

Visit their Reading Spot at the Lee Wee Nam Library (second level in front of the video wall) from 14-25 January and browse the books on display. (The books are only for browsing so place them back after reading.

Combined image

So let them take you on a novel journey through literature.

Beauty and the Eye of the Beholder

We are all self-conscious of how we look – not fair enough, not tall enough and we are never thin enough and if we are, we are always somehow putting on weight.

It doesn’t help that almost every magazine you pick up has a perfect-looking model on the cover.

But how far stretched is the image of perfection. Media students are wise to the tricks of the trade, the airbrushing and photoshopping. However, not everyone realises that this form of perfection is ‘unnatural’. Fashion brand H&M has recently recruited a ‘plus size’ model for their swimsuit and clothing lines, and some runway shows at international fashion festivals now feature a wider range for different shapes and sizes.

But we cannot blame the media or fashion industry alone. We as a society tend to perpetuate these ideals of beauty and perfection. Admit it, how many times have you made a comment on how a media personality looks fat, old or ugly.

Maybe we should change the way we look at beauty.

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