It’s 2014 and the Lunar New Year is approaching.
The holidays — it invokes warm thoughts of joy and celebration and getting together with friends and family. This is also the perfect time for the heart-warming commercial, the best way to show audiences that large, faceless, multi-million dollar corporations do have a heart.
Last Christmas, Apple produced a commercial about a teenage boy who seems more interested with his iPhone than spending time partaking in family activities (bet that sounds very familiar, doesn’t it?).
In Asia, Chinese New Year is just as big or even bigger than Christmas, and just the right time to get to the ‘heart of advertising’. Take a look at the BERNAS advertisement below. BERNAS is a rice company and they know that nothing brings a family together like a home-cooked meal.
While these advertisements don’t seem to be directly advertising their products, they are doing something even better, linking their products with an emotion, so every time you have a feeling you remember the advert you watched and remember the product. Plus all the advertisements are well produced and look more like short films than commercials.