World Health Day – Health Communication

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The World Health Organisation celebrates World Health Day on 7 April every year, so what better time to look at the subject of Health Communication.

Health Communication has always been an important and vital subject, and with the onset of the Internet and social media, this form of communication has a whole new avenue to spread those important messages.

But health communication is more than just about the message, it is about the people to whom those messages are communicated to, how those messages will be perceived and their impact. Those messages are vitally important and many a times it could mean the difference between life or death. Think about the recent Ebola epidemic and the Dengue outbreak and you will realize how important crafting and executing those messages are.

This year, the theme for World Health Day is the proper preparation of food and food safety. If you were to embark on promoting such a campaign, how would you execute it?

The library has a wealth of books on Health Communication; all you have to do is click here and then head to the library to borrow these items.

Have a safe day.

On Location in Singapore

jacket

This year Singapore turns 50, and there is a wide range of celebrations going on all over the island to commemorate the past 50 years.

To join in with this nostalgic celebration here is a perfect book, ‘The World Film Locations – Singapore’. The book looks back at some the of the best films made in Singapore, by our local directors, through iconic Singapore landscapes.

Some of these places have changed quite a bit, while others still remain the same. But it gives readers a chance to look at the then and the now and maybe give inspiration to a new generation of film makers as well.

This book is part of the ‘World Film Locations’ series, which looks at different film locations around the world. The other books in the series can be viewed here.

A fast and easy way to find information

Are you cracking your brains on what topic to choose for your assignment? Do you feel overwhelmed with all the search results from Google or the Library catalogue?

Let me remind you of a type of resource that is often forgotten these days.

I’m talking about encyclopedias and bibliographies.

Many of us are familiar with major reference works such as the Encyclopedia Britannica, or even Wikipedia. Did you know that there are subject encyclopedias and bibliographies?

Here are a few examples:
(in these OneSearch records, click on the link beside ‘Online Access’)

Entries in encyclopedias and bibliographies are written by experts. They often provide a concise summary of a particular topic or term and they provide references for further reading.

More and more of such reference works are being published online these days, providing us with a fast and easy way to finding relevant information on a particular topic.

Check them out now!

No Advert, No Problem

Your advert here

As I watched my favourite TV show, I saw a particular brand’s logo scattered around in almost every scene. After a while, I started looking up this brand on the Internet and searching for their products. This was something I never used to do.

Then I read this article in the Guardian entitled: ‘As seen on TV: why product placement is bigger than ever’. Product placement is not a new concept but it seems to be working, at least on me.

Being a Communication Librarian, I was intrigued to find out about product placement. I could just google but, like I said, I am a librarian, so I turned to the NTU Libraries website instead (WARNING: Shameless advertising ahead, I did already mention I am a librarian).

So I typed in ‘product placement’ into the ‘OneSearch’ box and clicked ‘Go’ – here are the results. As easy as Google, I can use any relevant material for my paper, with worrying about credibility and, I can literally do this with any search term. And if you have a problem finding the right search terms, there is always a librarian to turn to for help.

Perhaps only in period dramas it is slightly more difficult to have product placements, unless of course, Elizabeth Bennett decides to send Mr Darcy an email instead of a letter.

Brand and Culture – Rapper and Rocks Stars in the Board Room

Surfing the web recently, two stories caught my attention.

The first was about Beats Electronics and Beats Music was being acquired by Apple for 3 billion dollars. (read full article here). These companies are owned by music heavyweights Dr Dre and Jimmy Iovine.

The second story was about U2’s Bono and Edge joining Fender’s board of directors (click to read full article).

With these new partnerships, these companies are trying to get closer to where the music is being made. Rap and rock are cultures in themselves and, let’s face it, it’s not just about purchasing a product anymore, it’s about being a part of the culture.

Brands have long known if they wanted to stand out they need to connect with their customers on a whole other level, build a culture around their brand. How they do this requires creativity, foresight and a little bit of risk. Think about brands like Harley Davidson, Apple, Bang and Olfsen, Nike and so many more.

Have a look at this article in The Gaurdian entitled, ‘Does Culture define the Brand?’ which is from their Media Partner Zone. The Gaurdian’s Media Partner Zone is a good place to keep up to date with what is happening in the media industry. Maybe even get your creative juices flowing for you next assignment.

And if you are feeling a little more intellectual, the library has many books on Brand Culture. So pick a few up, if you are game.

Best Creative Works of 2013

Best creative

If you need to find out what are some of the top advertisement and public relations campaigns and agencies, here is a great source for you. Directory is a quarterly showcase celebrating the best direct marketing from around the world.

NTU Libraries has both online and physical access to this quarterly and it is filled with some of the most interesting and innovative ideas of public relations and marketing campaigns from all over the world.

(*Note for the online version, you will need to download a Citrix application to access the site.
Also, you can go to www.directnewideas.com but you will not have full access to come content)

When a Prince is born and When a Star dies

What a month July has been? It started with the highly anticipated birth of the new heir to the throne of England and then it took a dip with the tragic and untimely death of one of the cast members of Glee.

On the news, you would have seen throngs of people waiting outside the hospital anxiously awaiting the new baby, or you saw Glee fans lighting candles and placing flowers outside the hotel where the actor’s body was found.

When you think about it, birth and death are everyday occurrences. Yet some people seem to have such strong emotions when it comes to celebrities.

People feel connected to these celebrities, sharing their pain and joy. We see them in glossy magazines and on our television screens. It is almost as though we have invited them to be a part of our lives. To many, they are as real as family and friends, even though we have never actually seen or spoken to them in person, and they don’t actually know we exist in this world.

When you watch the news and you hear of a terrorist attack killing citizens on the street, is the feeling just as strong?

NTU Libraries has an array of materials dealing with this topic.

Try looking for materials in the NTU Libraries Catalogue. Go to the Books and Videos section and type in ‘fame’ and ‘celebrities’ into the search box to look at some of the materials we have on this subject.

Basic Search

Or you could try looking for materials through our one-stop ‘One Search’ portal

One Search

 

 

 

 

 

Enter the keywords and hit ‘Go’. Results returned will contain resources from the library’s print and e-collection including subscribed databases.

Getting that Eyeball

Eye

So you’re at your favourite newstand or bookstore gazing at the magazines spread out in front of you, chances are you will pick up the most eye-catching cover. Be it because of the artwork, headline or in most cases (let’s just be honest), the celebrity on the cover. So it’s no wonder that magazines are working hard to get those ‘eyeballs’ – what goes on the cover is a big decision for many magazines.

In the last few months two magazines have come under fire for their decision of ‘cover men’. TIME Magazine placed a Buddhist monk on the cover with allegations of terrorism and the Rolling Stones Magazine placed the Boston Marathon bomber on the cover of their magazine. These ‘cover men’ sparked off a hail storm of comments and criticism, threats of boycott and libel.

Controversial covers

Over the years there have been many controversial covers, this is not the first or I dare say the last time such things have happened. The magazine industry is not the only industry that uses shocking images, think about print advertising, newspaper headlines and even album covers.

Are these images meant to make a statement or just to get you to buy the product?

NTU Libraries has an array of materials on this topic. Try looking for materials in the NTU Libraries Catalogue. Use keywords like ‘controversy in the media’ or ‘attention grabbing images’

Go to the Books and Videos section and type in ‘fame’ and ‘celebrities’ into the search box to look at some of the materials we have on this topic.

Basic Search

Or you could try our One Search

One Search

 

 

 

 

 

 

Enter the keywords or phrase and hit ‘Go’. Results returned will contain resources from the library’s print and e-collection including subscribed databases.