Latest Prints – Communication Policy & Research


2 Saving the media : capitalism, crowdfunding, and democracy
Cagé, Julia.
The Belknap Press of Harvard University Press, 2016
Call No: P96.E25C131
2 Making out in the mainstream : GLAAD and the politics of respectability
Doyle, Vincent A.
McGill-Queen’s University Press, 2016
Call No: P94.5.G38D754
3 Media management : a comparative analysis of European and American systems
Nierenberg, Bogusław.
Jagiellonian University Press, 2016
Call No: P96.M34N675
4 Visually situated language comprehension
Crocker, Matthew W.
John Benjamins Publishing Company, 2016
Call No: P93.5.V834vsa
5 Scotland’s referendum and the media : national and international perspectives
Blain, Neil.
Edinburgh University Press, 2016
Call No: JN1341.S424
6 Communication across the life span
Nussbaum, Jon F.
Peter Lang, 2016
Call No: HM1206.C734ca
7 Social media for academics
Carrigan, Mark (Mark Alexander).
Sage, 2016
Call No: HM742.C316
8 Chronopoetics : the temporal being and operativity of technological media
Ernst, Wolfgang.
Rowman & Littlefield International, 2016
Call No: P90.E71c
9 The internet and new social formation in China : fandom publics in the making
Zhang, Weiyu.
Routledge, 2016
Call No: HM1206.Z63
9 Media, millennials, and politics : the coming of age of the next political generation
Novak, Alison.
Lexington Books, 2016
Call No: HQ799.2.P6N935


Choice Picks for Media Folks – June Issue 4

Selected news articles from ‘Singapore’ sources in — Issue 4 covers 15-22 June 16.

Read the full-text by searching the Internet (if public sources are available) or by searching (Click here for a guide on how to search).


Keyboard warriors: South Korea trains new frontline in decades-old war with North
Channel NewsAsia, 11:40, 20 June 2016, 832 words, (English)
SEOUL: In one college major at Seoul’s elite Korea University, the courses are known only by number, and students keep their identities a secret from outsiders.

Two NTUC magazines to shut by end of the month
TODAY, 18 June 2016, 572 words, Joy Fang, (English)
SINGAPORE — Two magazine titles published by an arm of NTUC Link — collectively boasting one of the biggest circulations here, at 200,000 — will end their run at the end of this month, although subscribers have not yet been informed. The

MDA seeking proposals for two radio stations
The Straits Times, 16 June 2016, 496 words, Anjali Raguraman, (English)
The Media Development Authority (MDA) launched a public tender yesterday seeking proposals to operate radio stations on two frequencies.
They are FM 89.3, which is vacant, and FM 96.3, currently occupied by Expat Radio 96.3FM until September

Court backs rules treating Internet as utility, not luxury
TODAY, 16 June 2016, 444 words, (English)
WASHINGTON — High-speed Internet can be defined as a utility, a federal court has ruled, in a sweeping decision clearing the way for more rigorous policing of broadband providers and greater protections for Web users.

How China won the keys to Disney’s Magic Kingdom
TODAY, 16 June 2016, 1237 words, (English)
Shanghai — Disney had pushed China too hard, putting the company’s plans for a new theme park here in limbo. Disney’s chief executive Robert A Iger wanted to kick the years-long negotiations into high gear, so he took a corporate jet to

More than half of online users get news from Facebook, YouTube and Twitter: Study
The Straits Times, 15 June 2016, 454 words, (English)
LONDON (Thomson Reuters Foundation) – Social media has emerged as a leading source of news among online users who increasingly access it on their smartphones, a think-tank said on Wednesday (June 15), warning that the embrace of free news

New book reveals tidbits about Wong Kar Wai’s life
The Straits Times, 15 June 2016, 1177 words, Boon Chan, (English)
Film critic John Powers’ book on the film-maker reveals little-known details about his personal life
It has been reported that auteur Wong Kar Wai’s father worked on ships. But what is less known is that he later managed the largest

US tops list of countries with the most ‘soft power’
TODAY, 15 June 2016, 627 words, (English)
LONDON — The United States has overtaken Britain as the world’s leading “soft power”, according to a survey claiming that US President Barack Obama’s diplomatic moves in Iran, Cuba and Asia have helped to shift global opinion of the


INYT 2016 Asia Pacific Writing Competition


‘The pen is mightier than the sword’ as the saying goes. Maybe today we need to change this to ‘the keyboard is mightier than the sword’. This is even more so when you are in a writing competition.

Every year the International New York Times (INYT) holds an Asia Pacific Writing Competition. This year the focus of this competition is on ‘Global Youth’.

If you have an interesting idea to write on this topic, then you may want to take part in this competition.

Click here for details on the competition and here for competition guidelines.

So ready, set, write (or type).

All the best.

Choice Picks for Media Folks – June Issue 3

Selected news articles from ‘Singapore’ sources in — Issue 3 covers 8-14 June 16.

Read the full-text by searching the Internet (if public sources are available) or by searching (Click here for a guide on how to search).



Culture Vulture; Lessons for Singapore’s nascent writing scene learnt at a Korean residency
The Straits Times, 14 June 2016, 1193 words, Clara Chow, (English)
Giving aspiring writers a place where they can live, work with and learn from established ones may help bolster the support network in the literary circle

The Life Interview With K. Rajagopal: Late bloomer takes flight
The Straits Times, 13 June 2016, 1756 words, John Lui, (English)
Self-taught film-maker K. Rajagopal’s first full-length feature was picked for the International Critics’ Week at the Cannes film festival
He is 51. In film-making terms, K. Rajagopal should be a veteran, releasing box sets of his work, with

‘Cloned’ and exposed: A cautionary tale for photojournalism
The Straits Times, 12 June 2016, 1220 words, Desmond Lim, (English)
Something caught my eye when I was sifting through a pile of old magazines at a second-hand bookstore in Bras Basah Complex 10 years ago. Framed by the familiar yellow border of the National Geographic magazine, the intense gaze of an

Serve court papers – via Facebook
The Straits Times, 10 June 2016, 541 words, K.C. Vijayan, (English)
Court okays use of electronic means beyond e-mail if defendant cannot be reached in person
Court papers can be served through Facebook, Skype or Internet message boards on defendants who cannot be reached in person, the High Court has ruled.

R21 rating stays for documentary on alleged Marxist plot detainees as filmmaker’s appeal is dismissed
The Straits Times, 9 June 2016, 663 words, (English)
SINGAPORE – The Films Appeal Committee (FAC), an independent panel, has dismissed filmmaker Jason Soo’s appeal for a PG13 rating for his documentary on detainees arrested in 1987 over an alleged Marxist plot.

Attenborough: 60 Years in the Wild

Attenborough: 60 Years in the Wild is a 3-part documentary video series by the British Broadcasting Corporation (BBC) featuring Sir David Attenborough.




Episode 1: Life on Camera

Watch direct from Academic Video Online (opens in a new tab).

Summary*: Sir David Attenborough gives his unique perspective on over half a century of innovation in wildlife filmmaking – developments that have brought ever more breathtaking and intimate images of wildlife to our television screens, changing our view of life on the planet forever. He revisits key places and events in his filming career, reminisces with his old photos and reflects on memorable wildlife footage – including him catching a komodo dragon and swimming with dolphins. Returning to his old haunts in Borneo, he recalls the challenges of filming in a bat cave and shows how with modern technology we can now see in the dark.

If your embedded video cannot play properly, click here (and if prompted, login with your NTU network account) and then come back here to Reload/Refresh this page. 

Alternatively, watch direct from Academic Video Online.

Episode 2: Understanding the Natural World

Summary*: David Attenborough reviews the most exciting scientific discoveries that have transformed our view of life on earth during his lifetime. How and where did life first begin? How do continents move? How do animals communicate? And why do they behave the way they do? In a story of individual passions, dedication and ingenious insights he shares his memories of the scientists and the breakthroughs that helped shape his own career. He also recalls some of his more hair-raising attempts to bring new science to a television audience – by standing in the shadow of an erupting volcano as lumps of hot lava crashed around him, by being charged by a group of armed New Guinean tribesmen and the extraordinary sight of chimps hunting monkeys, captured on camera for the first time by Attenborough and his team.

If your embedded video cannot play properly, click here (and if prompted, login with your NTU network account) and then come back here to Reload/Refresh this page. 

Alternatively, watch direct from Academic Video Online.

Episode 3: Our Fragile Planet

Summary*: Sir David Attenborough reflects on the dramatic impact that humankind has had on the natural world within his own lifetime. He tells the surprising and deeply personal story of the changes he has seen, of the pioneering conservationists with who he has worked – and of the global revolution in attitudes towards nature that has taken place within the last six decades. In a journey that takes him from the London Zoo to the jungles of Borneo, Attenborough reveals what inspired him to become a conservationist. He remembers classic encounters with mountain gorillas, blue whales and the giant tortoise, Lonesome George. These are all characters that have helped to change public attitudes to the natural world.

If your embedded video cannot play properly, click here (and if prompted, login with your NTU network account) and then come back here to Reload/Refresh this page. 

Alternatively, watch direct from Academic Video Online.

*Note: Summary taken from Academic Video Online.

Choice Picks for Media Folks – June Issue 2

Selected news articles from ‘Singapore’ sources in — Issue 2 covers 3-7 June 16.

Read the full-text by searching the Internet (if public sources are available) or by searching (Click here for a guide on how to search).



Former senior editor at Malaysia’s New Straits Times says he quit after soul-searching over 1MDB scandal
The Straits Times, 7 June 2016, 826 words, Lee Seok Hwai, (English)
The former group editor at New Straits Times (NST), Malaysia’s leading newspaper which is controlled by Prime Minister Najib Razak’s ruling party Umno, has openly raised questions about scandal-hit state investor 1MDB, saying that it has

Flirting with danger: Singapore teens on Tinder
Channel NewsAsia, 09:03, 7 June 2016, 1132 words, (English)
SINGAPORE: In her Tinder profile photo, “Rachel” sticks her tongue out playfully at the camera, and has a floral wreath digitally superimposed atop her long, wavy hair. Her profile says she is 18 years old.

Addicted to ‘likes’ on FB? Here’s how to quit
MyPaper, 3 June 2016, 408 words, RUAN FAN, (English)
HOW many times do you check your Moments or Facebook page in a day to see whether your latest post has got another “like” or “thumbs up”?
Although you may be embarrassed to admit how many times you do this, don’t worry – psychological

Instant books? Singapore welcomes its first book vending machines
Channel NewsAsia, 14:46, 3 June 2016, 526 words, (English)
SINGAPORE: Planning to catch up on your reading? Why not head down to one of BooksActually’s new vending machines and buy a book.
The independent bookstore on Friday (Jun 3) unveiled two book vending machines at the National Museum of

Latest Prints – Public & Promotional Communication


2 The big fish experience : create memorable presentations that reel in your audience
Nguyen, Kenny.
McGraw-Hill Education, 2016
Call No: HF5718.22.N576
2 Market research in practice : an introduction to gaining greater market insight
Hague, Paul N.
Kogan Page, 2016
Call No: HF5415.2.H147mr 2016
3 Epica book 28 : creative communications
Tungate, Mark.
Bloomsbury Visual Arts, 2015
Call No: NC1001.5.E64 no.28
4 Marketing communications : offline and online integration, engagement and analytics
Smith, P. R. (Paul Russell).
Kogan Page, 2016
Call No: HF5415.123.S656 2016
5 Empire of things : how we became a world of consumers, from the fifteenth century to the twenty-first
Trentmann, Frank.
Harper, an imprint of HarperCollins Publishers, 2016
Call No: HC79.C6T795
6 Fashion promotion in practice
Cope, Jon.
Fairchild Books, an imprint of Bloomsbury Publishing Plc, 2016
Call No: HF6161.C44C782
7 Writing public policy : a practical guide to communicating in the policy making process
Smith, Catherine F.
Oxford University Press, 2016
Call No: JF1525.C59S644 2016
8 Public relations writing : strategies & structures
Newsom, Doug.
CENGAGE Learning, 2017
Call No: HD59.N558
9 Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi.
Peter Lang, 2016
Call No: HF5415.32.G948b
9 Consumer culture : selected essays
Muratovski, Gjoko.
Intellect, 2016
Call No: HC79.C6C758cs


Choice Picks for Media Folks – June Issue 1

Selected news articles from ‘Singapore’ sources in — Issue 1 covers 25 May to 2 June 16.

Read the full-text by searching the Internet (if public sources are available) or by searching (Click here for a guide on how to search).



Start Singapore: Viddsee inks deal with Discovery Networks
The Straits Times, 2 June 2016, 845 words, (English)
Viddsee inks deal with Discovery Networks
Singapore online short film hub Viddsee has expanded its video inventory by inking a partnership with Discovery Networks Asia Pacific, a leading global entertainment network.

Futurist: More changes in next 20 years than last 300
Business Times Singapore, 2 June 2016, 541 words, Amit Roy Choudhury, (English)
THE next 20 years are likely to bring more changes to humanity than the past 300 years, futurist Gerd Leonhard declared on Wednesday.

Music world unites against YouTube as it seeks change to copyright laws
TODAY (Singapore), 2 June 2016, 1121 words, (English)
NEW YORK — A few years ago, the biggest enemy of the music industry was Pandora Media. Then Spotify became the target. Now it is YouTube’s turn.

Beset by rivals and record labels, Spotify plots path to profit
Channel NewsAsia, 08:55, 1 June 2016, 1220 words, (English)
STOCKHOLM: Spotify is a household name, with more paying users than any other music-streaming service in the world. But it doesn’t make a penny.

Here’s why Disney built a resort in Shanghai
The Straits Times, 1 June 2016, 1156 words, Howard Yu For The Straits Times, (English)
To fight piracy, foreign companies in China are going for flagship stores that offer an authentic customer experience
In China, the land of pirated DVDs and fake merchandise, the government’s sudden anti-counterfeit campaign may have come as

More freedom of speech, but some restrictions necessary: DPM
TODAY (Singapore), 31 May 2016, 378 words, Neo Chai Chin, (English)
SINGAPORE — Singapore society should evolve towards more freedom of speech but some restrictions, such as on hate speech, are necessary, said Deputy Prime Minister Tharman Shanmugaratnam yesterday at the Pre-University Seminar.

VR theme park to open in Guizhou
MyPaper, 30 May 2016, 378 words, (English)
PLANS have been unveiled for a ground-breaking virtual-reality (VR) theme park where visitors can find themselves immersed in a world living with aliens, riding unidentified flying objects (UFOs) and fighting dragons.

Finding fame in fanfiction
The New Paper, 30 May 2016, 688 words, KIMBERLEY CHIU, (English)
S’porean writers let their imaginations run wild online

We need a wiser Singapore, not a reactionary one: NMP Kok Heng Leun
Channel NewsAsia, 01:16, 28 May 2016, 6004 words, (English)
SINGAPORE: It was only after his second attempt that Nominated Member of Parliament (NMP) Kok Heng Leun got into the chambers of Singapore’s legislature, and when he stood to speak for the first time in April, he set out to make his speech

Lack of funds, so socio-political sites IQ, Six-Six close
TODAY (Singapore), 26 May 2016, 675 words, Kenneth Cheng, (English)
SINGAPORE — Two socio-political websites, one of them less than a year old, have called time on their operations.
Inconvenient Questions (IQ), launched in January last year by former Nominated Member of Parliament Viswa Sadasivan, will cease


Latest Prints – Communication Policy & Research


2 Introducing communication research : paths of inquiry
Treadwell, Donald.
Sage, 2017
Call No: P91.3.T784 2017
2 Controversies in digital ethics
Booth, Paul.
Bloomsbury Academic, 2016
Call No: P94.C764
3 Quantitative research methods for communication : a hands-on approach
Wrench, Jason S.
Oxford University Press, 2016
Call No:P91.3.Q1 2016
4 U.S. media and elections in flux : dynamics and strategies
Jones, David A. (David Adam).
Routledge, 2016
Call No: P95.82.U6J76
5 Sustainable media : critical approaches to media and environment
Starosielski, Nicole.
Routledge, 2016
Call No: P96.E57S964
6 Visual storytelling – infographic design in news
Dong, Zhao.
The Images Publishing Group, 2015
Call No: PN4784.P5V834
7 Towards equity in global communication?
Nordenstreng, Kaarle.
Hampton Press, 2016
Call No: HM1206.T737 2016
8 The Artemis archetype in popular culture : essays on fiction, film and television
Bobby, Susan Redington.
McFarland & Company, 2016
Call No: P94.5.W65A786
9 Democracy and media in Central and Eastern Europe 25 years on
Dobek-Ostrowska, Bogusława.
Peter Lang, 2015
Call No: P95.82.E85D383
9 Global media literacy in a digital age : teaching beyond borders
De Abreu, Belinha S.
Peter Lang, 2016
Call No: LB1043.G562


Latest Prints – Information Studies


2 The Semantic Web in Earth and space science : current status and future directions
Fox, Peter A.
AKA Akademische Verlagesellschaft, 2015
Call No: TK5105.88815.S471swc
2 Internal marketing : tools and concepts for customer-focused management
Ahmed, Pervaiz K.
Elsevier Butterworth-Heinemann, 2004
Call No: HF5415.13.A286
3 LaTeX cookbook : over 90 hands-on recipes for quickly preparing LaTeX documents to solve various challenging tasks
Kottwitz, Stefan.
Packt Publishing, 2015
Call No: Z253.4.L38K87a
4 LaTeX beginner’s guide : create high-quality and professional-looking texts, articles, and books for business and science using LaTeX
Kottwitz, Stefan.
Packt Publishing, 2011
Call No: Z253.4.L38K87
5 Rethinking organizational change : the role of dialogue, dialectic & polyphony in the organization
Jabri, Muayyad.
Routledge, Taylor & Francis, 2016
Call No: HD58.8.J11
6 Bearing witness : readers, writers, and the novel in Nigeria
Griswold, Wendy.
Princeton University Press, 2000
Call No: PR9387.4.G871
7 Which side are you on? : seven social responsibility debates in American librarianship, 1990-2015
Harger, Elaine.
McFarland & Company, Inc., 2016
Call No: HF5825.S949 2016
8 The magazine
Allen, Gwen.
Whitechapel Gallery, 2016
Call No: Z286.A77M189
9 Global advertising in a global culture
Gould, Thomas H. P.
Rowman & Littlefield, 2016
Call No: HF5811.G698
9 Publishing romance : the history of an industry, 1940s to the present
Markert, John (John P.).
Mcfarland & Company, Inc., 2016
Call No: Z473.M345


Choice Picks for Media Folks – May Issue 4

Selected news articles from ‘Singapore’ sources in — Issue 4 covers 19-24 May 16.

Read the full-text by searching the Internet (if public sources are available) or by searching (Click here for a guide on how to search).



Virtual reality can be economies’ way out of productivity slump: Deutsche Bank
Business Times Singapore, 24 May 2016, 765 words, Soon Weilun , (English)
Asia can benefit from this disruptive technology, along with robotics, Internet of Things, cloud computing and big data

Brand Misconceptions ; Experts weigh in on what it takes to make a brand authentic
TODAY (Singapore), 24 May 2016, 1255 words, Goh Hwee Leng, (English)
The recent court case between the owners of luxury tea retailer TWG Tea, which had thrown the brand into the spotlight, made one thing clear: Many consumers were still in the dark about its origins. Comments that followed after the news hit

Enterprise: Cover Story: How to disrupt your company
The Edge Singapore, 23 May 2016, 2095 words, BY JOAN NG, (English)
What do Drew Barrymore, Angelina ­Jolie and Tilda Swinton have in common? Hint: It’s more than just great looks. On April 23, Netflix announced it had started principal photography for a feature film called Okja. The film will star

Expedia CEO expects Facebook to join online travel booking market ; Firms that nail use of social networks as a sales platform will take market share, he says
TODAY (Singapore), 20 May 2016, 747 words, (English)
TORONTO — Expedia’s CEO is expecting more company in the world of online travel booking, predicting Facebook will follow Google into the business.

Social/search: Facebook meets heads over bias claims
The PANPA Bulletin, 19 May 2016, 534 words, NewsMediaWorks, (English)
The allegations first surfaced on tech-site Gizmodo which cited an anonymous former Facebook employee who said that workers routinely suppressed news stories of interest to conservatives from its Trending Topics feature.


Choice Picks for Media Folks – May Issue 3

Selected news articles from ‘Singapore’ sources in — Issue 3 covers 12-18 May 16.

Read the full-text by searching the Internet (if public sources are available) or by searching (Click here for a guide on how to search).



China’s Internet stars have huge ad value
The Straits Times, 18 May 2016, 981 words, Teo Cheng Wee China Correspondent In Beijing, (English)
Advertisers paying big bucks to homegrown celebrities with big fan base and niche appeal
Blogger Monica Xu first began writing about lipstick on social media out of personal interest in 2014, as she was preparing for postgraduate studies in

Singapore’s literary scene enjoying revival
The Straits Times, 17 May 2016, 2558 words, Lee Jian Xuan, (English)
While home-grown authors are gaining attention from readers and publishers abroad, readers here may not have read their works
It would not be a stretch to say Singapore literature has been enjoying a renaissance in recent years.

Singapore Media Festival back to showcase Singapore talent
The Straits Times, 17 May 2016, 364 words, Boon Chan, (English)
The Singapore Media Festival returns for its third edition from Nov 23 to Dec 9.
This was announced yesterday by the Media Development Authority of Singapore (MDA) at Cannes Film Festival, where Singapore has two feature films in competition

Enterprise: Careers: How to be an ad man today
The Edge Singapore, 16 May 2016, 670 words, By Michelle Teo, (English)
Everything you do communicates,” says Neal Davies, president and CEO of ­Effie Worldwide, the global marketing organisation that celebrates effectiveness in marketing communication. Effective advertising and marketing requires a holistic

ST to coach teachers on feature writing
The Straits Times, 16 May 2016, 563 words, (English)
Workshop launched to help educators apply journalistic techniques in writing
Teachers will dip into journalists’ bag of tricks at a new Straits Times workshop called “In The Shoes of a Journalist – Get to the Heart of the Matter”.

Defenders of ‘kiasu-ism’ have got it wrong: NMP Kuik Shiao-Yin
Channel NewsAsia, 01:52, 14 May 2016, 5214 words, (English)
SINGAPORE: When Nominated Member of Parliament Kuik Shiao-Yin stood up in Parliament in April this year, she took aim at “kiasu-ism” and the “national habit of fear”. She said it had resulted in huge, costly trade-offs in human development,

One edition, many ad messages
The Straits Times, 13 May 2016, 346 words, Samuel Mak, (English)
You may be reading the same page of The Sunday Times as the person next to you at a cafe this weekend, but both of you may see different versions of the advertisement on the same page.

mm2 Entertainment Announces Three-Year Plan to Develop Local Chinese Language Scriptwriters
Singapore Government News, 12 May 2016, 406 words, (English)
May 12 — mm2 Entertainment Pte Ltd (a wholly owned subsidiary of mm2 Asia Ltd.) today announced a partnership with the Media Development Authority of Singapore (MDA) to develop local Chinese language scriptwriters for Singapore’s film

Choice Picks for Media Folks – May Issue 2

Selected news articles from ‘Singapore’ sources in — Issue 2 covers 6-11 May 16.

Read the full-text by searching the Internet (if public sources are available) or by searching (Click here for a guide on how to search).



Singapore Book Awards: The Art of Charlie Chan Hock Chye wins Book of the Year
Channel NewsAsia, 09:00, 11 May 2016, 728 words, (English)
SINGAPORE: Comic artist Sonny Liew’s graphic novel The Art of Charlie Chan Hock Chye took home the Book of the Year accolade at the Singapore Book Awards on Wednesday night (May 11).

ST Star E-books content to move to website
The Straits Times, 11 May 2016, 835 words, (English)
The Straits Times will be consolidating its digital offerings in June, progressively moving some of the content of the ST Star E-books app into the newspaper’s website.

Why local director Kelvin Tong finally makes his first movie in English
The Straits Times, 11 May 2016, 738 words, John Lui, (English)
Singapore film-maker Kelvin Tong talks about how directing American actors is different from Asian ones in his new movie The Faith Of Anna Waters

Ads evolve into new forms as media landscape shifts online
TODAY (Singapore), 10 May 2016, 701 words, (English)
NEW YORK — Mr Peter Naylor, head of advertising sales at Hulu, stood on a stage before a roomful of advertising executives who were there to see what the popular streaming service had in store for the year. After trumpeting Hulu’s new

d.edge: Will chatbots spell end of mobile apps era?
The Edge Singapore, 9 May 2016, 1857 words, By Assif Shameen, (English)
Facebook’s annual developer conference in San Francisco is normally a low-key affair that gets little mention outside the small tech community in the Silicon Valley. At this year’s conference, F8, in mid-April, the social network’s founder

Users spend 50 minutes a day on Facebook and related platforms
TODAY (Singapore), 9 May 2016, 917 words, (English)
NEW YORK — Facebook reported dazzling first-quarter results last week: Net income nearly tripled to US$1.5 billion (S$2.04 billion), and monthly active users hit a record 1.65 billion. But it was a much smaller number that leapt out.

COMMENTARY; Ad agencies’ new challengers expose lack of tech wizardry
Business Times Singapore, 6 May 2016, 592 words, Leila Abboud , (English)
AD AGENCIES have had to endure the rise of the geeks as Google and Facebook emerged as mighty marketing machines. The next challenge is spreadsheet-wielding nerds.
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Choice Picks for Media Folks – May Issue 1

Selected news articles from ‘Singapore’ sources in — Issue 1 covers 29 Apr to 5 May 16.

Read the full-text by searching the Internet (if public sources are available) or by searching (Click here for a guide on how to search).



How the Korean pop juggernaut keeps churning out new acts such as Red Velvet and Royal Pirates
The Straits Times, 4 May 2016, 1290 words, Gwendolyn Ng, (English)
As new music groups keep forming, what does it take for Korean pop star wannabes to stand out in the saturated industry?
Just a few years ago, many could name popular Korean pop acts such as Girls’ Generation, BigBang and Psy, even if they

SPECIAL REPORT; Philippines election: The politics of charm
The Straits Times, 3 May 2016, 1498 words, Raul Dancel Philippines Correspondent In Manila, (English)
Songs, selfies and plenty of T-shirts – candidates in the Philippines are well versed in charming their way into the hearts of the people
For about 15 minutes, Mr Ruffy Biazon navigated a maze of alleys three-men wide that snaked through a

‘Like’ it or not, social media makes its presence felt in Bt Batok by-election ; Chee, Murali both using Facebook to garner support, but are voters paying attention?
TODAY (Singapore), 3 May 2016, 1381 words, Wong Casandra and Wong Pei Ting Casandra Wong, (English)
SINGAPORE — On paper, the Bukit Batok by-election began on April 27 when the People’s Action Party’s (PAP) Murali Pillai and the Singapore Democratic Party’s (SDP) Dr Chee Soon Juan emerged as the official candidates for the May 7 poll.

Multi-disciplinary approach works for local PR firm
Business Times Singapore, 2 May 2016, 1816 words, Mindy Tan , (English)
The directors at Asia PR Werkz specialise in a wide range of areas ranging from health care and lifestyle to litigation.

Never too young for social media: Parents setting up Facebook and Instagram accounts for kids
The Straits Times, 1 May 2016, 1066 words, Venessa Lee, (English)
Parents are setting up Facebook and Instagram accounts to chart and share the growing-up years of their children, some as young as a few months old

Good move by PrimaDeli: PR expert
The New Paper, 30 April 2016, 216 words, (English)
Large companies can be guided by good values and ethics, but their employees might not be well trained enough to avoid certain situations, said a public relations (PR) veteran, Ms Rose Tan.

MCI workplan seminar; Govt looks to push e-citizen services on mobile devices MCI workplan seminar
The Straits Times, 29 April 2016, 404 words, Irene Tham, (English)
Agencies to share citizens’ data to anticipate needs, make life simpler
Soon, you may not need to seek out the Government for a service that you need. The government service will come to you on your mobile device.

Latest Prints – Public & Promotional Communication


2 The new consumer psychology
Whang, Sang-Min.
Routledge, Taylor & Francis Group, 2016
Call No: HF5415.33.K6W552
2 Writing online : a guide to effective digital communication at work
Darics, Erika.
Business Expert Press, 2016
Call No: HF5718.3.D218
3 Researching interactive communication behavior : a sourcebook of methods and measures
Canary, Daniel J.
SAGE Publications, 2017
Call No: HM1166.R432
4 Public relations and the public interest
Johnston, Jane.
Routledge, 2016
Call No: HD59.J72
5 Dear chairman : boardroom battles and the rise of shareholder activism
Gramm, Jeff.
Harper Business, 2015
Call No: HD2744.G745
6 Lights, camera, Madison Avenue : the golden age of advertising
Naud, Robert.
McFarland & Company, 2016
Call No: HF6146.T42N291
7 Hey, Whipple, squeeze this : the classic guide to creating great ads
Sullivan, Luke.
Wiley, 2016
Call No: HF5825.S949 2016
8 Advertising creative : strategy, copy, design
Altstiel, Tom.
SAGE Publications, Inc., 2017
Call No: HF5823.A469 2017
9 Global advertising in a global culture
Gould, Thomas H. P.
Rowman & Littlefield, 2016
Call No: HF5811.G698
9 Addiction as consumer choice : exploring the cognitive dimension
Foxall, G. R.
Routledge, 2016
Call No: HF5415.32.F794a