Date: 8 April 2015 (Wednesday)
Time: 12.00pm – 1:30pm
Venue: Free-Style Room, Nanyang Technopreneurship Center, Research Techno Plaza (RTP/XF 02-04H)
About this talk
Forrester’s research shows 85% of companies don’t have the skills and resources to deliver on their digital business transformation. How do organisations address the opportunity for digital transformation with their customers? Are they educating and enabling your sales and marketing teams to target this revenue opportunity?
Forrester explains that organisations go through three major phases in their journey towards becoming a digital business:
- Digital Experience
- Digitised Processes
- Digital Business
In this session, Frederic will help you understand the typical challenges that organisations are facing in their digital transformation journeys,and the impacts on your organisation from a sales and marketing point of view. Join us to understand how the competitive environment is changing from a technology services point of view to address these digital opportunities.
About the speaker
Frederic Giron, VP and Research Director serving CIO Professionals
Register now for this talk today
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