Quiz: Forrester Buzz (8 Apr – 31 Aug)

Posted by on Apr 21, 2015 in Contest | 0 comments

What is the Forrester Buzz?

The Forrester Buzz is a series of quizzes designed to give you the latest insights into the pressing issues and challenges faced by business leaders today. Challenge your thinking and go beyond the theories of the textbooks to see how they are applied in the business world today! Join our monthly buzz by answering three simple questions. Winners will be announced at the end of each month.

Go Forr It!

Take Forrester Buzz now and stand a chance to win attractive prizes!

Search for the answers to the quiz questions by accessing Forrester Research reports

Share the Buzz with your friends today on Facebook, Twitter, and Instagram with the hashtag #ForresterBuzz



How it works

Look out for a new Forrester ‘Buzz’ every month from April to August 2015. Every ‘Buzz’ contains a set of three questions that you will need to answer within the month to win. Gain interesting insights about the latest in the business & technology world as you search through Forrester’s reports for the answers to the questions. Two lucky participants to answer all the questions correctly stand to win attractive prizes!


  • April Buzz: $20 Starbucks Gift Card
  • May Buzz: $20 CapitaVoucher
  • June Buzz: Forrester Power Bank
  • July Buzz: Forrester 4-port USB
  • August Buzz: Fitbit Flex
  • Mega Buzz Prize: Samsung Galaxy Tab 3 Lite awarded to one lucky winner that has the most correct answers over the 5 buzzes

Forrester Research

Forrester is a research and advisory firm. We help Business and Technology leaders to develop customer-obsessed strategies that drive growth in The Age of the Customer. If you have any questions, email us at forresterbuzz@forrester.com

Find out more about this database and access Forrester Research at NTU Libraries

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News You Can Use – April 2015 – Issue 3

Posted by on Apr 21, 2015 in Broadcast & Cinema Studies, Communication Policy & Research, Industry News & Updates, Information Studies, Journalism & Publishing, Public & Promotional Communication | 0 comments

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 3 covers 15-21 Apr 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

Pulitzer Prizes set to be awarded honouring journalism, arts
Channel NewsAsia, 22:20, 20 April 2015, 215 words, (English)
NEW YORK: The prestigious Pulitzer Prizes were set to be awarded on Monday, honouring top work in U.S. journalism, literature, drama and other arts.

The secrets behind Cannes Film Fest ; How does a film get picked? Do male directors have the upper hand? The Fest director takes us behind…
TODAY (Singapore), 18 April 2015, 1470 words, Peter Debruge, (English)
This year’s Cannes Film Festival line-up is out and you’ve got Palme d’Or laureate Gus Van Sant’s The Sea Of Trees and Justin Kurzel’s Macbeth set to jazz up the 68th edition, where regular Woody Allen also returns after a three-year …

The S’porean in the digital ether: An evolving identity
TODAY (Singapore), 18 April 2015, 1656 words, Assistant Digital Media Editor Alicia Wong, (English)
SINGAPORE — In this “Wild Wild West” as the Internet has been called, individuals and communities band together to speak out on policies, raise petitions for causes they believe in and aid hapless tourists.

Can Singapore accept a non-Jack Neo film?
The Straits Times, 15 April 2015, 1117 words, John Lui Film Correspondent, (English)
Director Ken Kwek’s debut feature, Unlucky Plaza, mixes black humour with social commentary
There is one thing that writer-director Ken Kwek would like people to know about his film Unlucky Plaza: He made his movie for everyone, not just …

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News You Can Use – April 2015 – Issue 2

Posted by on Apr 14, 2015 in Broadcast & Cinema Studies, Communication Policy & Research, Industry News & Updates, Information Studies, Journalism & Publishing, Public & Promotional Communication | 0 comments

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 2 covers 8-14 Apr 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

SPH to help digital media start-ups develop technology
The Straits Times, 14 April 2015, 643 words, Grace Chng Senior Correspondent, (English)
20 new S-E Asia firms to be picked for corporate accelerator programme
SINGAPORE Press Holdings will help develop digital media start-ups that can help the company monetise its rich content library.

New Bill clears the air for drone enthusiasts
The Straits Times, 14 April 2015, 519 words, Lester Hio, (English)
Law, likely to take effect in June, spells out when permits are needed
DRONE enthusiasts now have a better picture of whether they need a permit to fly their devices and where they can do so.

Social media firms turn to stealth marketing to sneak in ads
The Straits Times, 13 April 2015, 353 words, (English)
PARIS – The quandary for those who run social networks is how to monetise activity on them without antagonising and thus losing users through distracting ads.

Prof, no one is reading you
The Straits Times, 11 April 2015, 1003 words, Asit K. Biswas And Julian Kirchherr For The Straits Times, (English)
An average academic journal article is read in its entirety by about 10 people. To shape policy, professors should start penning commentaries in popular media.

Making scents of a place
The Straits Times, 11 April 2015, 1050 words, Ankita Varma, (English)
Retailers, hotels and hospitals are creating signature scents to improve their customers’ experience
The next time you are in a department store, hotel or dentist’s office, take a moment to pull yourself away from the barrage of visual …

Myanmar’s media finding its feet in new landscape
The Straits Times, 11 April 2015, 697 words, Nirmal Ghosh Indochina Bureau Chief In Bangkok , (English)
Much is at stake in first general election at the end of the year
JOURNALISTS protesting, journalists in jail, a prominent newspaper apologising for a cartoon critical of the military, and a major media website hacked.

MediaCorp lays off, redeploys staff following reorganisation
TODAY (Singapore), 10 April 2015, 561 words, (English)
SINGAPORE — MediaCorp yesterday retrenched 33 employees and redeployed 50 others within the company to growth areas, following a reorganisation to sharpen its focus on consumers and their preferences.

What makes Asean millenials tick
MyPaper, 9 April 2015, 1192 words, TIM HILL, (English)
TIME magazine dubbed America’s millennial generation (those born after 1980) as “lazy, entitled narcissists who still live with their parents”. Apart from living with their parents, it would seem that millennials in South-east Asia share …

News remains the core, but start-ups also welcome
The Straits Times, 9 April 2015, 1934 words, (English)
The digital newsroom of the future is here. That’s the message from Patrick Daniel, Editor-in-Chief, English/Malay/Tamil Media Group, Singapore Press Holdings, at the EMTM Annual Awards ceremony yesterday

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News You Can Use – April 2015 – Issue 1

Posted by on Apr 7, 2015 in Broadcast & Cinema Studies, Communication Policy & Research, Industry News & Updates, Information Studies, Journalism & Publishing, Public & Promotional Communication | 0 comments

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 1 covers 1-7 Apr 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

Rolling Stone retracts article on brutal gang rape, issues apology
The Straits Times, 7 April 2015, 400 words, (English)
Magazine’s discredited story a result of failures in editorial process: Report
NEW YORK – Rolling Stone magazine has retracted its article about a brutal gang rape at a University of Virginia fraternity after the release of a report on …

Film festival for the blind
The Straits Times, 6 April 2015, 540 words, (English)
Paris – In most movie theatres, the lights go dark and the feature begins, but for an audience attending a film festival under way this month, the whole world is dark and stays that way.

THE LAST RALLY | MR LEE KUAN YEW 1923 – 2015; What’s next for Singapore after Lee Kuan Yew?
The Straits Times, 4 April 2015, 1105 words, Han Fook Kwang, Editor At Large, (English)
Passing of larger-than-life leader will bring inevitable change, but key question is what this entails
IT HAS been almost a fortnight since Lee Kuan Yew passed away.

NLB programme to help children assess quality of online information
TODAY (Singapore), 4 April 2015, 381 words, Jordon Simpson, (English)
SINGAPORE — They are quick to go on the Internet to do research for their schoolwork, but as soon as they find nuggets of information, many do not cross-check its veracity against other resources. Many also cut and paste information they …

Ensuring blogosphere’s positive potential
Business Times Singapore, 3 April 2015, 1379 words, Nayef Al-Rodhan, (English)
Governments must take steps to limit extreme abuses of blogs while letting them be the means by which the masses can be heard.
THE Internet and global interconnectivity, while often taken for granted, has changed the face of social reality. …

Fashion’s human side ; The industry has much to gain from honest documentaries
TODAY (Singapore), 3 April 2015, 1480 words, (English)
NEW YORK — One of the thorniest questions in the fashion world right now — the one that keeps designers and chief executives up at night and arguing during the day — is not, as you might think, whether it is beneficial for a brand to have …

Outpouring of support for arrested Malaysian editors
TODAY (Singapore), 2 April 2015, 545 words, THE MALAYSIAN INSIDER , (English)
KUALA LUMPUR — Following their arrests this week, the five Malaysian Insider top executives and senior editors yesterday received an outpouring of support from fellow media professionals, members of the public and even politicians.

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Posted by on Apr 7, 2015 in Happenings, Library News & Updates | 0 comments

Dear WKWSCI Class of 2015,

After benefiting from the contributions of your seniors, it’s now your turn to leave behind your legacy.

Submit your final approved FYP reports and accompanying materials to NTU’s Digital Repository (DR-NTU).

If you have print publications, please arrange for a copy to be donated to the Library. Thank you!



  1. Final approved reports are those that have been reworked after your oral presentation and approved by your supervisor.
  2. Accompanying materials refer to works such as videos, publications, or other collaterals.

If you’ve any questions on archiving FYPs, please speak to a Library staff.

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World Health Day – Health Communication

Posted by on Apr 7, 2015 in Communication Policy & Research, Happenings, Public & Promotional Communication, Search Tips, Useful Tools | 0 comments



The World Health Organisation celebrates World Health Day on 7 April every year, so what better time to look at the subject of Health Communication.

Health Communication has always been an important and vital subject, and with the onset of the Internet and social media, this form of communication has a whole new avenue to spread those important messages.

But health communication is more than just about the message, it is about the people to whom those messages are communicated to, how those messages will be perceived and their impact. Those messages are vitally important and many a times it could mean the difference between life or death. Think about the recent Ebola epidemic and the Dengue outbreak and you will realize how important crafting and executing those messages are.

This year, the theme for World Health Day is the proper preparation of food and food safety. If you were to embark on promoting such a campaign, how would you execute it?

The library has a wealth of books on Health Communication; all you have to do is click here and then head to the library to borrow these items.

Have a safe day.

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Latest Print Titles – Communication Policy & Research

Posted by on Apr 5, 2015 in Communication Policy & Research, New Arrivals | 0 comments

1 Beyond classical narration : transmedial and unnatural challenges
Alber, Jan, 1973-
De Gruyter, 2014.
Call No: P96.N35B573
2 Virtual reality : representations in contemporary media
Chan, Melanie.
Bloomsbury, 2014.
Call No: P96.V55C454
3 Digitized lives : culture, power and social change in the Internet era
Reed, T. V. (Thomas Vernon)
Routledge, 2014.
Call No: HM851.R326
4 Media in China, China in the media : processes, strategies, images, identities
Zemanek, Adina.
Jagiellonian University Press, 2014.
Call No: P92.C5M489m
5 Human rights and the impact of ICT in the public sphere : participation, democracy, and political autonomy
Akrivopoulou, Christina.
Information Science Reference, 2014.
Call No: HM851.H918h
6 Media and civil society in 21st century conflict
Gaston, E. L.
International Debate Education Association, 2014.
Call No: P96.W35M489mc
7 The truth of the technological world : essays on the genealogy of presence
Kittler, Friedrich A.
Stanford University Press, 2013.
Call No: P96.T42K62t
8 Do emotions help or hurt decision making? : a hedgefoxian perspective
Baumeister, Roy F.
Russell Sage Foundation, c2007.
Call No: BF531.D631
9 Radical information literacy : reclaiming the political heart of the IL movement
Whitworth, Andrew.
Chandos Publishing, 2014.
Call No: P96.M4W628
10 Images of issues : typifying contemporary social problems
Best, Joel.
A. De Gruyter, c1995.
Call No: HN28.I31
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That Light-bulb Moment

Posted by on Apr 3, 2015 in Happenings, Useful Tools | 0 comments


When you look up the word ‘idea’ in the online dictionary (or in the actual physical dictionary), you will see that this word means: ‘a thought or suggestion as to a possible course of action’ or ‘the aim or purpose’.

We need creativity and inspiration to come up with solutions to our problems, do our projects and even write blog posts. But sometimes inspiration and ideas are hard to come by.

So to help you along, here are some sites you may want to look up to get that spark going. The Library subscribes to WGSN Home Build Life, an interesting database packed with creative ideas and trends. All these are great places to get some inspiration and to see what others around the globe are working on, and who knows, you may get a bright idea yourself.

May your bright ideas illuminate your journeys through life.

From the web

Library Subscribed Database
WGSN Home Build Life

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News You Can Use – March 2015 – Issue 5

Posted by on Mar 31, 2015 in Broadcast & Cinema Studies, Communication Policy & Research, Industry News & Updates, Information Studies, Journalism & Publishing, Public & Promotional Communication | 0 comments

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 5 covers 25-31 Mar 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

Adults turn to colouring books to destress
The Straits Times, 31 March 2015, 918 words, (English)
New York – It may surprise fans of Johanna Basford’s intricately hand-drawn colouring books that the artist is, by her own admission, “pretty bad” at colouring.

Culture Vulture; When netizens unite with respect
The Straits Times, 31 March 2015, 1065 words, Ong Sor Fern, (English)
Mr Lee Kuan Yew’s death has shown that online, there is eloquence, creativity and sensitivity in Singaporeans
I have been mulling the world of social media in the past week and wondering if there might be a tipping point now where online …

Ads in newspapers, magazines may be more effective: WPP chief
Business Times Singapore, 31 March 2015, 838 words, Neil Behrmann, (English)
Advertising and other media spending in the Asia-Pacific region estimated to rise to US$296b in 2015
MARTIN Sorrell, chief executive of WPP, the giant ad agency and communications group, believes that advertisers need to reconsider …

Gushcloud draws up rules on good social media marketing practices ; Draft guidelines include ethics assessment for influencers, advertisers…
TODAY (Singapore), 31 March 2015, 641 words, Yvonne Lim, (English)
SINGAPORE — Social media agency Gushcloud has come up with a set of guidelines on good conduct when engaging social media “influencers” for its staff, in the wake of a debacle earlier this month that saw the agency come under heavy …

Old meets new at Golden Mile Tower
The Straits Times, 27 March 2015, 942 words, Isaac Neo, (English)
Will new cinema usher in revival for a neglected, ailing complex?
MANY of the shops are shuttered, and the paint is peeling, but the remaining eateries and KTV lounges in Golden Mile Tower carry on business as usual.

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Latest Print Titles – Journalism & Publishing

Posted by on Mar 25, 2015 in Journalism & Publishing, New Arrivals | 0 comments

1 Mapping foreign correspondence in Europe
Terzis, Georgios.
Routledge, 2015.
Call No: PN4784.F6M297
2 Journalism and eyewitness images : digital media, participation, and conflict
Mortensen, Mette, 1971-
Routledge, 2015.
Call No: PN4784.T34M887
3 David Seymour
Seymour, David, 1911-1956.
Silvana editoriale, 2014.
Call No: TR650.S521
4 Contemporary Chinese print media : cultivating middle class taste
Zheng, Yi, 1961-
Routledge/Taylor & Francis Group, 2014.
Call No: PL2273.Z63c
5 Popular representations of development : insights from novels, films, television and social media
Lewis, David, 1960-
Routledge, 2014.
Call No: HD75.P831
6 Media coverage of crime and criminal justice
Robinson, Matthew B.
Carolina Academic Press, 2014.
Call No: P96.C74R663 2014
7 Convergent journalism : an introduction, writing and producing across media
Filak, Vincent F.
Focal Press, 2015.
Call No: PN4784.O62C766 2015
8 Reaching audiences : a guide to media writing
Yopp, Jan Johnson.
PEARSON, 2013.
Call No: P96.A86Y59 2013
9 Introducing the language of the news : a student’s guide
Busà, Maria Grazia.
Routledge, 2014.
Call No: P96.L34B976
10 Magazine writing
Benson, Chris, 1953-
Routledge/Taylor & Francis Group, 2014.
Call No: PN4784.F76B474
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Latest Print Titles – Information Studies

Posted by on Mar 25, 2015 in Information Studies, New Arrivals | 0 comments

1 Marketing and social media : a guide for libraries, archives, and museums
Koontz, Christie.
Rowman & Littlefield, 2014.
Call No: Z716.3.K82
2 Improving student information search : a metacognitive approach
Blummer, Barbara.
Chandos Publishing, 2014.
Call No: ZA3075.B658
3 Too much is not enough! : Charleston Conference proceedings, 2013
Charleston Conference (33rd : 2013 : Charleston, S.C.)
Against the Grain Press, LLC, 2014.
Call No: Z672.5.C477c 2013
4 Scholarly information discovery in the networked academic learning environment
Li, Lili.
Chandos Publishing, 2014.
Call No: ZA3075.L693
5 The Ladybird story : children’s books for everyone
Johnson, Lorraine.
The British Library, 2014.
Call No: Z325.L235J67
6 RDA and cartographic resources
Andrew, Paige G.
ALA Editions, 2015.
Call No: Z695.6.A563
7 The preservation and protection of library collections : a practical guide to microbiological controls
Zerek, Bogdan Filip.
Chandos Publishing, 2014.
Call No: Z701.Z58
8 The work of authorship
Eechoud, Mireille M. M. van.
Amsterdam University Press, 2014.
Call No: K1420.5.W926
9 Library consortia : models for collaboration and sustainability
Horton, Valerie.
ALA Editions, 2015.
Call No: Z672.13.U6L697
10 Automation and networking of libraries : a manual of library management software and applications of computer technology in libraries
Mishra, LakshmiKant.
New Age International, 2008.
Call No: Z678.9.M678
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Latest Print Titles – Communication Policy & Research

Posted by on Mar 25, 2015 in Communication Policy & Research, New Arrivals | 0 comments

1 Interdisciplinary mobile media and communications : social, political, and economic implications
Xu, Xiaoge.
Information Science Reference, 2014.
Call No: HM851.I61s
2 Star power : the impact of branded celebrity
Barlow, Aaron, 1951-
Praeger, 2014.
Call No: P96.C35S795 V1 / P96.C35S795 V2
3 Health communication : theory, method, and application
Harrington, Nancy Grant.
Routledge, 2015.
Call No: R118.H434h
4 The political economy of television sports rights : between culture and commerce
Evens, Tom.
Palgrave Macmillan, 2013.
Call No: GV742.3.E93
5 Digital literacy and digital inclusion : information policy and the public library
Thompson, Kim M., 1971-
Rowman & Littlefield, 2014.
Call No: HM851.T473
6 Communication, public discourse, and road safety campaigns : persuading people to be safer
Guttman, Nurit.
Routledge, 2014.
Call No: HE5614.G985
7 Evaluation in advertising reception : a socio-cognitive and linguistic perspective
Bullo, Stella, 1975-
Palgrave Macmillan, 2014.
Call No: P96.M36B938
8 Media transparency in China : rethinking rhetoric and reality
Xie, Baohui, 1971-
Lexington Books, 2014.
Call No: P95.82.C6X6
9 Interacting with objects : language, materiality, and social activity
Haddington, Pentti.
John Benjamins Publishing Company, 2014.
Call No: P93.55.I61n
10 The marketplace of attention : how audiences take shape in a digital age
Webster, James G.
The MIT Press, 2014.
Call No: P96.A83W381m
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News You Can Use – March 2015 – Issue 4

Posted by on Mar 24, 2015 in Broadcast & Cinema Studies, Communication Policy & Research, Industry News & Updates, Information Studies, Journalism & Publishing, Public & Promotional Communication | 0 comments

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 4 covers 18-24 Mar 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

New prize for fiction raises $20,000 question
The Straits Times, 24 March 2015, 1231 words, Akshita Nanda Arts Correspondent, (English)
THE literary industry in Singapore turned a page this month as a local publisher announced the country’s richest prize for English fiction, unsupported by government grants or other sponsors.

MR LEE KUAN YEW 1923 – 2015: UNORTHODOX LEADER; Did Mr Lee create a Singapore in his own image?
The Straits Times, 24 March 2015, 2833 words, Chua Mui Hoong Opinion Editor And Rachel Chang Assistant Political Editor, (English)
From cleaning up dirty rivers and city grounds, to reforming the language environment, Lee Kuan Yew nagged and cajoled a nation into improving its social habits. He even tried to tell them whom to marry.

When the gloves came off ; ‘In my bag I have a hatchet, and a very sharp one’
TODAY (Singapore), 24 March 2015, 1752 words, Syed Amir Hussain, (English)
When journalist Dennis Bloodworth in 1989 described Mr Lee Kuan Yew as “bloody-minded and ruthless with his adversaries. He stomps them into the ground”, he was using metaphors no less graphic and remorseless than ones Mr Lee was wont to …

Tisch to offer film courses through NUS tie-up
The Straits Times, 23 March 2015, 688 words, Sandra Davie Senior Education Correspondent, (English)
Students will be able to spend semester at New York school from next Jan
THREE years ago, the final credits rolled at the New York University (NYU) Tisch School of the Arts (Asia) as it announced that it was closing its doors in Singapore.

Small-town India’s aspirations push newspaper boom ; Print media much more accessible as about 80% of country lacks Internet access
TODAY (Singapore), 23 March 2015, 635 words, (English)
NEW DELHI — Young office worker Rewatiraman Shukla, who lives in a slum on New Delhi’s outskirts, cannot remember a time when his family did not have a newspaper delivered to their home, even when home was a single room in a congested …

Guidelines being drafted, but major player takes wait-and-see approach
The Straits Times, 22 March 2015, 373 words, Pearl Lee, (English)
The Advertising Standards Authority of Singapore (Asas) is drafting its first advertising guidelines for social media, but one of the biggest players in the blog advertising community here may want no part of it.

SINGTEL, GUSHCLOUD MARKETING SCANDAL; It all started with an anonymous e-mail
The Straits Times, 22 March 2015, 616 words, Lim Yi Han, (English)
Blogger Xiaxue set out to expose smear campaign but did not expect storm that followed
The Gushcloud-Singtel scandal all began with an anonymous e-mail to Ms Wendy Cheng, the blogger better known as Xiaxue.

Smear campaign sparks calls for stricter ad rules
The Straits Times, 21 March 2015, 760 words, Irene Tham Technology Correspondent, (English)
Singtel marketing fiasco a good wake-up call for industry: Experts
STARHUB and M1 have accepted a public apology by Singtel group chief executive Chua Sock Koong for a smear campaign that ran last year.

Discovery Channel founder starts non-fiction video streaming service
Business Times Singapore, 20 March 2015, 431 words, (English)
Los Angeles
DISCOVERY Channel founder John Hendricks on Wednesday launched a subscription streaming service for fans of science, technology and history, with the goal of dominating the non-fiction category in on-demand, online video.

Singtel says sorry over Gushcloud controversy ; Telco finds out staff who worked with agency had not adhered to its marketing standards
TODAY (Singapore), 18 March 2015, 849 words, Xue Jianyue, (English)
SINGAPORE — Singtel has apologised for the controversy stirred up by the actions of social media agency Gushcloud, which was accused of incentivising social media “influencers” to complain about rival telcos as part of a campaign for …

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News You Can Use – March 2015 – Issue 3

Posted by on Mar 17, 2015 in Broadcast & Cinema Studies, Communication Policy & Research, Industry News & Updates, Information Studies, Journalism & Publishing, Public & Promotional Communication | 0 comments

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue3 covers 11-17 Mar 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

Social media lead: DBS, UOB challenge OCBC’s claims
The Straits Times, 17 March 2015, 403 words, Rachael Boon, (English)
CLAIMS by OCBC that it leads the way among local lenders in the increasingly important social media arena drew strong rebuttals from rivals DBS and United Overseas Bank (UOB) yesterday.

Nimble-footed survivor
Business Times Singapore, 17 March 2015, 811 words, Francis Kan, (English)
Adapting to a fast-changing landscape has helped IM Communications thrive in challenging times.
AS MOBILE screens and social media feeds dragged consumers away from their newspapers and television sets, advertising agencies have had to …

Telco storm brews over social media smears ; M1, StarHub ask IDA to probe allegations that Singtel prompted ‘influencers’ to complain about…
TODAY (Singapore), 17 March 2015, 796 words, Xue Jianyue, (English)
SINGAPORE — The major telcos here have been dragged into a controversy over the conduct of social media agency Gushcloud, with M1 and StarHub asking the authorities to look into allegations that Singtel, through the agency, incentivised …

Niche magazines flourish in Internet age
The Straits Times, 16 March 2015, 984 words, Lee Jian Xuan, (English)
Two magazines – on design and food – are making a worldwide splash despite their high prices and amid talk of print dying
One is an indie design magazine swathed in a thick laminate, featuring perfectly chiselled and coiffed models in …

Heartbreak at publishing house
The Straits Times, 15 March 2015, 715 words, FENG ZENGKUN, (English)
I was 24 years old when I spent four months deflating thousands of people’s dreams.
I was working as an intern at a well-known science fiction and fantasy publishing firm in the United States.

How to build a ‘rational’ cyberspace
TODAY (Singapore), 12 March 2015, 943 words, Carol Soon, (English)
Last month, the Media Literacy Council (MLC) launched a campaign to spur pro-social online behaviour. The campaign, timed to mark the Safer Internet Day, celebrates individuals and groups that exhibit responsibility and empathy in their …

BUDGET DEBATE; MDA to nurture digital film and video sectors
Business Times Singapore, 11 March 2015, 817 words, Amit Roy Choudhury, (English)
THE Media Development Authority of Singapore (MDA) is looking at developing a Creators’ Space to nurture the country’s digital film and video sectors by increasing collaboration within the community.

BUDGET DEBATE; Public-service TV content to get more funding
Business Times Singapore, 11 March 2015, 533 words, Amit Roy Choudhury, (English)
THE government will invest S$250 million per year over the next five years on public-service broadcast (PSB) programmes to make available more compelling and engaging local TV content.

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The State of Digital Business in Asia Pacific

Posted by on Mar 16, 2015 in Happenings | 0 comments

Date: 8 April 2015 (Wednesday)
Time: 12.00pm – 1:30pm
Venue: Free-Style Room, Nanyang Technopreneurship Center, Research Techno Plaza (RTP/XF 02-04H)

About this talk

Forrester’s research shows 85% of companies don’t have the skills and resources to deliver on their digital business transformation. How do organisations address the opportunity for digital transformation with their customers? Are they educating and enabling your sales and marketing teams to target this revenue opportunity?
Forrester explains that organisations go through three major phases in their journey towards becoming a digital business:

  • Digital Experience
  • Digitised Processes
  • Digital Business

In this session, Frederic will help you understand the typical challenges that organisations are facing in their digital transformation journeys,and the impacts on your organisation from a sales and marketing point of view. Join us to understand how the competitive environment is changing from a technology services point of view to address these digital opportunities.

About the speaker
Frederic Giron, VP and Research Director serving CIO Professionals

Register now for this talk today


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Is Spotify good or bad?

Posted by on Mar 11, 2015 in Broadcast & Cinema Studies | 0 comments

When Spotify first came to Singapore, I was very happy, as I became able to search for and stream music as I wished. I started using the free desktop version and also the mobile version on my smartphone. I stopped using it when the trial for the mobile version expired, for I did not want to pay.

Later on, Spotify changed tact and they are now offering free access on mobile, tablet and computer.

I have yet to try it again, although I have always wondered how their business model works. If you’re curious like me, check out this short documentary below by students from the 2014 GO-FAR programme.

Here’s the introduction from the video producers:

Spotify, the world’s biggest music streaming service, comes under the spotlight. It is acting against music piracy by getting users to subscribe to their service. But has it really been a force for good? And are they paying artists enough?
This film includes voices of the music industry in Sweden, where Spotify originated. Indie artists, an electronic dance music deejay and a music pirate make their case for or against Spotify.


2014: Stream Dream from Gofar.sg on Vimeo.


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News You Can Use – March 2015 – Issue 2

Posted by on Mar 10, 2015 in Broadcast & Cinema Studies, Communication Policy & Research, Industry News & Updates, Information Studies, Journalism & Publishing, Public & Promotional Communication | 0 comments

Selected news articles from ‘Singapore’ sources in Factiva.com (Issue 2 covers 4-10 Mar 2015). To read the full-text, search under Factiva.com (access for NTU staff/students). Not sure how to search? Click here.

Technology a key driver in advertising industry
The Straits Times, 9 March 2015, 540 words, (English)
MS CONNIE Chan, president of the Association of Accredited Advertising Agents Singapore (4As), and managing director of market management service firm, MEC Global Solutions, gives her views on the future of the advertising industry in …

Environment champion walks the talk
The Straits Times, 9 March 2015, 1280 words, (English)
This week, Ignatius Low looks at the many suggestions readers of this series have submitted of people they feel are helping to define the new Singapore, and picks an expat environmentalist who tells him that it is never too late to follow …

[ME & MY MONEY]; Father of ‘Singapore Girl’ invests by instinct
The Straits Times, 8 March 2015, 1789 words, Rachael Boon, (English)
Founder of Batey Ads has dabbled in property and racehorses but prefers to invest in people
The brand guru who dreamt up global icon the Singapore Girl for Singapore Airlines (SIA) has developed an offbeat take on investing after his decades …

BY INVITATION; Law plays catch-up with technology
The Straits Times, 7 March 2015, 1581 words, Simon Chesterman, For The Straits Times, (English)
Regulating technology requires the law to keep abreast of rapidly changing trends. The explosion of personal information and the growth of virtual currencies pose particular challenges.

Time for digital financial innovation
Business Times Singapore, 6 March 2015, 682 words, Vivianne Arnold , (English)
THE advent of the Internet has often been compared to invention of the printing press in the late 15th century. Like the Internet, the printing of books made information ubiquitous and readily accessible, empowering people with knowledge …

Do not let past misdemeanours haunt youths in the Internet age
TODAY (Singapore), 5 March 2015, 958 words, Lim Sun Sun, (English)
The recent trials and subsequent treatment of the five teenagers involved in the Toa Payoh graffiti incident are regrettable in many ways.
Certainly, while violating Singapore’s tough anti-vandalism measures is disturbing, so too is the …

Singapore has the best quality-of-living standards in Asia: Mercer report
Channel NewsAsia, 17:23, 4 March 2015, 421 words, (English)
SINGAPORE: The Republic is the city with the best living quality-of-living standards in Asia, according to the Mercer 2015 Quality of Living Rankings released on Wednesday (Mar 4).

NLB saga: Author defends controversial book
The Straits Times, 4 March 2015, 539 words, Pearl Lee, (English)
Characters in White Swan Express reflect her pro-family values, she says
JEAN Davies Okimoto’s children’s book, The White Swan Express: A Story About Adoption, made headlines last year when the National Library Board (NLB) pulled it off the …

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Women in Communication

Posted by on Mar 8, 2015 in Audio-Visual Materials, Broadcast & Cinema Studies, Contest, Happenings, Industry News & Updates, Useful Tools | 0 comments

Strong Women

If you are reading this on 8 March and there is a lady sitting near you, turn and wish her Happy International Women’s Day.

UNESCO has set aside this day every year to celebrate women and their achievements and there is no better day to take a look at women in the field of communication.

And being the good librarian that I am, I have done up some resources concentrating on women and communication.

Below are some books to check out, but if you are more of the visual type, there is also a list of movies to borrow. These lists are by no means exhaustive, I am sure you have your own take on some great books and movies dealing with the feminine mystic. The United Nations also have a list of resources on Gender and Women’s Issues.

Happy International Women’s Day!

Women in Mass Communication
Women and Advertising
Women and Stereotype

The Iron Lady
Pretty Woman
Women without Men
Why women count
Girl with the Dragon Tattoo
The Birds
Breakfast at Tiffany

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