Services to Public / National Agencies
2012 – current Singapore Heart Foundation Research Committee
2010 – current Singapore Heart Foundation Board of Directors
2014– 2016 Media Literacy Council Member
2011 – 2014 Medical and Dental Board, Health Promotion Board
2011 – 2012 Singapore Heart Foundation School and Outreach Committee
2011 – 2012 Breast Cancer Screening Advisory Committee, Health Promotion Board
2009 – 2010 National Obesity Task Force
Services to Discipline / Community
2016 to current DC Health Communication Conference Advisory Board
2015 to current National level judge, water ski tournaments
2014 Mentor for Asian Journalism Fellowship Programme
2013 International Communication Association (ICA) Publicity Director Assessment Committee
2011 Mentor for scholars from region as part of SIRCA program
Chaired section on ICT4D Capacity Building Phuket, Thailand
2011 Book reviewer for “One Dish Wonder: A Simple Recipe to Manage Communication Risk” (by Koh, Juat M.)
2010 Book reviewer for “No Comments and Don’t Quote Me” (by Quak, Hiang Whai)
2010 International Communication Association (ICA) Health Communication Division Pre-Conference Coordinator and Chair
2007 & 09 Judge, Asia Pacific Effies Awards
2000 – 2005 American Marketing Association’s Marketing & Society
Special Interest Group (SIG)
2004 American Marketing Association (AMA) International representative to the SIG
2004 Mentorship Program, Temasek Junior College
Sample Professional Services
Associate Editor, Frontiers in Public Health (2015 – current)

Co-Editor, Asian Journal of Communication, Special Issue on Health Communication (2015)

Editorial Board for the Journal of Public Health Research (2015 – current)

Editorial Board for the Journal of Consumer Affairs (2008 – current)

Editorial Board for International Journal of Advertising (2009 – current)

Reviewer for Journal of Communication

Reviewer for MIS Quarterly (MISQ)

Reviewer for Journal of Marketing

Reviewer for Journal of Health Communication

Reviewer for Health Communication

Reviewer for Journal of Marketing Communications

Reviewer for Journal of Experimental Psychology

Reviewer for Information Systems Research

Reviewer for International Marketing Review

Reviewer for Asian Journal of Communication

Reviewer for Psychology and Marketing

Reviewer for International Journal of Paediatric Obesity

Reviewer for Australasian Marketing Journal

Reviewer for Journal of Macromarketing

Reviewer for Mass Communication & Society

Reviewer for Asian Case Research Journal

Reviewer for Asia Pacific Journal of Management

Reviewer for Thunderbird Business Review

Reviewer for International Marketing Review

Reviewer for the 2003, 2004, 2005, 2006 and 2008, 2011 Marketing & Public Policy Conferences

Reviewer for 2009, 2011 Association for Marketing & Health Care Research Conferences

Reviewer for the Cross-Cultural Research Conferences

Reviewer for International Conference on Information Systems 2007

Reviewer for 2006 – 2012 International Communication Association Conferences

Reviewer for the 2005 Servsig Conference

Reviewer for the AMA Winter Educators’ Conferences