Division of Marketing

Nanyang Business School

Research Publications

In recent years, MKT faculty members have published their work in a substantial number of scholarly journals, books and as book chapters. A list of these publications are presented below.

Publication Lists



Dunn, L. H., Allard, T., & White, K. (2020). Making the Best of Bad Reviews. Harvard Business Review. https://hbr.org/2020/05/making-the-best-of-bad-reviews

Calvert, G.A., Trufil, G., Pathak, A., & Fulcher, E. (2020). IMPULSE moment-by-moment test: An implicit measure of affective responses to audiovisual televised or digital advertisements. Behavioural Sciences, 10(73). https://doi:10.3390/bs10040073

Allard, T., Dunn, L. H., & White, K. (2020). Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word-of-Mouth. Journal of Marketing. Forthcoming.

Lwin, M., Panchapakesan, C., Sheldenkar, A., Calvert, G.A., Lim, LKS., & Lu, J. (2020). eHealth Digital Divide in Asia- Determinants of eHealth usage and literacy in China and Singapore. Journal of Health Communication. Forthcoming.

Pathak, A., & Calvert. G. A. (2020). Sounds sweet, sounds bitter: How the presence of certain sounds in a brand name can alter expectations about the product’s taste. Food Quality and Preference. https://doi.org/10.1016/j.foodqual.2020.103918

Briers, B., Huh, Y.E., Chan, E., & Mukhopadhyay, A. (2020). How the unhealthy = Tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis. Appetite. https://doi.org/10.1016/j.appet.2020.104639

Pathak, A., Calvert, G. A., & Lim, L. (2020). Harsh voices, sound branding: How voiced consonants in a brand’s name can alter its perceived attributes. Psychology and Marketing. Forthcoming

Hillbun, H., Agarwal, J., Osiyevskyy, O., & Reza, S. (2020). Does Ambidexterity in Marketing Pay Off? The Role of Absorptive Capacity. Journal of Business Research. Forthcoming.

Reza, S., Ho, H., Ling, R., & Shi, H. (2020). Experience effect in the impact of free trial promotions. Management Science. Forthcoming.

Ng, S., Mehak, B., & Goh, K. H. (2020). Price Promotions Are Inherently More Arousing for Interdependents. Journal of the Association for Consumer Research. Forthcoming.

Hillbun, H., Agarwal, J., Osiyevskyy, O. & Reza, S. (2020). Does ambidexterity in marketing pay off? The role of absorptive capacity. Journal of Business Research, 110, 65-79. https://doi.org/10.1016/j.jbusres.2019.12.050

Leung, F. F., Kim, S., & Tse, C. H.. (2020). Highlighting Effort versus Talent in Service Employee Performance: Customer Attributions and Responses. Journal of Marketing, (OnlineFirst). https://journals.sagepub.com/doi/abs/10.1177/0022242920902722


Chen Lou., Caleb H. Tse, May O. Lwin. (2019). "Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women," Journal of Advertising, 48(5), 521-531.

Calvert, G. A., Pathak, A., Lim, E. A. C., Trufil, G., & Fulcher, E. P. (2019). "Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study," Behavioral Sciences, 9(10).

Pathak, A., Velasco, C., Petit, O., and Calvert, G. A. (2019). "Going to great lengths in the pursuit of luxury: how longer brand names can enhance the luxury perception of a brand," Psychology and Marketing, 36(10), 951-963.

Guan, Chong, and Shun Yin Lam (2019), “Product Rating Statistics as Consumer Search Aids,” Journal of Interactive Marketing, 48 (November), 51-70.

Madan, Shilpa, Shankha BasuSharon Ng, and Elison Ai Ching Lim (2019), “Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries,” Journal of International Marketing, 26 (4), 54-68.

Wang, Dian, Chen Haipeng (Allan), Lisa Bolton, Sharon Ng (2019), “Dual Entitlement Revisited: Cultural Differences in Asymmetric Pricing,” Journal of Marketing Behavior (Forthcoming)

Khamitov, Mansur, Yany Grégoire, and Anshu Suri. (2019). A Systematic Review of Brand Transgression, Service Failure-Recovery and Product-Harm Crisis: Integration and Guiding Insights. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-019-00679-1

Reza S., and Rilstone, P. (2019). "Smoothed Maximum Score Estimation of Discrete Duration Models", Journal of Risk and Financial Management, 12(2).

Shi, H., Liu, Y., and Petruzzi, N. C. (2019). "Informative advertising in a distribution channel". European Journal of Operational Research, 274(2).

Robert S. Wyer, Ping Dong, Xun (Irene) Huang, Zhongqiang (Tak) Huang, and Lisa C. Wan. (2019). "The Effect of Incidental Emotions on Judgments and Behavior in Unrelated Situations: A Review," Journal of the Association for Consumer Research, 4(2).

Allard, Thomas, David Hardisty, and Dale Griffin. (2019). When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options. Journal of Marketing Research, 56(5). https://doi.org/10.1177/0022243719851490

Pathak, A., Velasco, C. and Calvert, G.A. (2019). Identifying counterfeit brand logos: On the importance of the first and last letters of a logotype. European Journal of Marketing. https://doi.org/10.1108/EJM-09-2017-0586

Jianjun (John) Zhu, Caleb H. Tse, and Xu Li (2019), “Unfolding China’s State-owned Corporate Empires and Mitigating Agency Hazards: Effects of Foreign Investments and Innovativeness,” Journal of World Business, 54(3).

Khamitov, Mansur, Xin (Shane) Wang, and Matthew Thomson (2019), “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities”, Journal of Consumer Research, 46(3), 435-454. https://doi.org/10.1093/jcr/ucz006

Duclos, Rod and Mansur Khamitov. (2019). Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice. Journal of Consumer Psychology, 29(3), 445-454

Elaine Chan and Barbara Briers. (2019). It’s the End of the Competition: When Social Comparison Is Not Always Motivating for Goal Achievement, Journal of Consumer Research, 46(2), 351-370

Dong, P., Huang, X. (Irene), and Labroo, A. A. (2019). Cueing Morality: The Effect of High-Pitched Music on Healthy Choice. Journal of Marketing. https://doi.org/10.1177/0022242918813577

Pathak, A., Velasco, C. and Calvert, G.A. (2019). Implicit and Explicit Identification of Counterfeit Brand Logos based on Logotype Transposition. Journal of Product & Brand Managementhttps://doi.org/10.1108/JPBM-06-2018-1921

Huang, Xun (Irene) and Ping Dong. (2019). Romantic Crushes Promote Variety-Seeking Behavior. Journal of Consumer Psychology, 29(2), 226-242

Huang, Xun (Irene), Ping Dong, and Meng Zhang. (2019). Crush on You: Romantic Crushes Increase Consumers’ Preferences for Strong Sensory Stimuli. Journal of Consumer Research, 46(1), 53-68.

Monica Wadhwa and Kuangjie Zhang (2019), " When Numbers Make You Feel: Impact of Round versus Precise Numbers on Preventive Health Behaviors", Organizational Behavior and Human Decision Processes, 150, 101-111.


Chen, Haipeng (Allan), Lisa Bolton, Sharon Ng, Dian Lee and Lee Dongwon (2018), “Culture, Relationship Norm and Dual-Entitlement,” Journal of Consumer Research, 45 (1), 1-20 (Lead Article).

Ho, T-H, Png, I.P.L. and Reza, S. (2018), “Sunk Cost Fallacy in Driving the World’s Costliest Cars,” Management Science, Volume 64(4), 1761-1778.

Rotman, Jeff*, Mansur Khamitov*, and Scott Connors* (2018), “Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically,” Journal of Consumer Psychology, 28 (2), 353-61

Chen, Charlene Y., Maya Zoe Rossignac-Milon, and E. Tory Higgins, “Feeling Distressed from Making Decisions: Assessors’ Need to Be Right”, Journal of Personality and Social Psychology, 115(4):743-761.

Huang, Xun (Irene), Zhongqiang (Tak) Huang, and Robert S. Wyer. (2018), The Influence of Social Crowding on Brand Attachment. Journal of Consumer Research, 44(5), 1068-1084.

Huang, Xun (Irene), Ping Dong, and Aparna A. Labroo. (2018), Feeling Disconnected from Others: The Effects of Ambient Darkness on Hedonic Choice. International Journal of Research in Marketing, 35(1), 144-153.

Huang, Zhongqiang (Tak), Xun (Irene) Huang, and Yuwei Jiang. (2018), The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity. Journal of Marketing Research, 55(3).

Liu Yan, H. Shi, N. C. Petruzzi. (2018). Optimal quality and quantity provisions for centralized vs. decentralized distribution: market size uncertainty effects. European Journal of Operational Research, 265(3), 1144-1158.

Jiang, Baojun, and Hongyan Shi. (2018). Inter-competitor licensing and product innovation. Journal of Marketing Research, Vol 55, Issue 5.

Chen, Haipeng (Allan), Lisa Bolton, Sharon Ng, Dian Lee and Lee Dongwon (2018), “Culture, Relationship Norm and Dual-Entitlement,” Journal of Consumer Research, 45(1), 1 - 20.

Cova, Bernard, Carù, Antonella and Julien Cayla (2018) “Re-conceptualizing escape in consumer research,” Qualitative Market Research: an International Journal, 21(4), 445-464.


Ng, Sharon and Rajeev Batra (2017), “Regulatory Goals in a Globalized World,” Journal of Consumer Psychology, 27 (2), 270-27.

Wee, C H and Clive Choo (2017), “MahaChem: The Chemistry of Distribution,” Small Enterprise Research (RSER), DOI: 10.1080/13215906.2017.1339632, Routledge Taylor & Francis Group, London, UK.

Wee, C H (2017), “Think Tank—Beyond the Five Forces Model and Blue Ocean Strategy: An Integrative Perspective From Sun Zi Bingfa,” Global Business and Organizational Excellence,  Vol. 36, No. 2, Jan/Feb, pp. 34 – 45 (Published online in Wiley Online Library (wileyonlinelibrary.com); DOI: 10.1002/joe.21768).

Pathak, A., Calvert, G.A., & Velasco, C. (2017), Evaluating the impact of early and late-aquired phonemes on the luxury appeal of brand names. Journal of Brand Management 24 (6), 522-545.

Pathak, Abhishek, Gemma Calvert, Elison A. C. Lim (2017), “How the Linguistic Characteristics of a Brand Name Can Affect Its Luxury Appeal,” International Journal of Market Research, 59 (5) 567-600.

Lim, Elison, Lee Yih Hwai, and Maw Der Foo (2017), “Frontline Employee’s Nonverbal Cues in Service Encounters Is A Potential Double-Edged Sword,” Journal of the Academy of Marketing Science, 45 (5), 657-676.

Huang, Xun (Irene), Ping Dong, and Robert S. Wyer (2017). “Competing for Attention: The Effects of Jealousy on Preference for Attention-Grabbing Products,” Journal of Consumer Psychology, 27(2), 171-181.

Lam, Shun Yin, Jeanne Ho-ying Fu, and Dongmei Li (2017), “The Influence of Thematic Product Displays on Consumers: An Elaboration-Based Account,” Psychology & Marketing, 34 (9), 868-883.

Ho, T-H, Lim, N., Reza, S. and Xia, X. (2017). “Causal Inference Models in Operations Management,” Manufacturing and Services Operations Management. Vol 19, Issue 4.

Henderson, J.C. (2017), From Rhetoric to Reality? The ASEAN Inter-Governmental Alliance and Tourism. Tourism Planning and Development, 14(1), 50-64.

Henderson, J.C. (2017), Street Food, Hawkers and the Michelin Guide in Singapore. British Food Journal, 119(4), 790-802.

Henderson, J.C. (2017), Global Cities, Tourism and Tokyo. International Journal of Tourism Cities, 3(2), 143-157.

Chen, Charlene Y., Leonard Lee, and Andy J. Yap (2017), “Control Deprivation Motivates Acquisition of Utilitarian Products,” Journal of Consumer Research, 43(6), 1031-1047.

Scott, Rebecca, Cayla, Julien and Bernard Cova (2017), “Selling Pain to the Saturated Self,” Journal of Consumer Research, 42 (June), 22-43.

Arnould, Eric, Cayla, Julien and Delphine Dion (2017), “Fetish, Magic, Marketing,” Anthropology Today, 33 (2), 28-32.

Ghaderi, Z., Abooali, G. and Henderson, J.C. (2017), “Community Capacity Building for Tourism in a Heritage Village: The Case of Hawraman Takht in Iran,” Journal of Sustainable Tourism. In press. DOI: 10.1080/09669582.2017.1361429

Henderson, J.C. (2017), “Destination Development: Trends in Japan’s Inbound Tourism,” International Journal of Tourism Research, 19(1), 89-98.

Allard, Thomas and Dale Griffin (2017), “Comparative Price and the Design of Effective Product Communications,” Journal of Marketing, 81(5), 16-29.

Sharon Ng and Rajeev Batra (2017), “Regulatory Goals in a Globalized World,” Journal of Consumer Psychology, 27 (2), 270-277

Wong, King-Yin and Michael Lynn (2017), “The easy-money effect: credit card spending and hard-work reminders,” in Journal of Consumer Marketing, Vol 34, Issue 7, pp. 541-551.


Wee, C H and Clive Choo (2016), “Addicon: We Are Logistics,” Small Enterprise Research,  Vol 23, No. 2, pp 190-199, (http://dx.doi.org/10.1080/13215906.2016.1224199), Routledge Taylor & Francis Group, London, UK.

Reza, S. and Paul Rilstone (2016). “Semiparametric Efficiency Bounds and Efficient Estimation of Discrete Duration Models with Unspecified Hazard Rate,” Econometric Reviews, Volume 35, Issue 5.

Pathak, Abhishek and Lewis K.S. Lim (2016), “Marketing Decision Making Behavior under the Influence of Attractive Performance-linked Rewards,” International Journal of Business Administration, 7 (3), 81-90.

Huang, Xun (Irene), Zhongqiang (Tak) Huang, and Robert S. Wyer (2016), "Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience," Journal of Consumer Research, 43 (3), 372-387.

Henderson, J.C. (2016) Halal Food, Certification and Halal Tourism: Insights from Malaysia and Singapore. Tourism Management Perspectives, 19(B), 160-164. DOI: 10.1016/j.tmp.2015.12.006.

Henderson, J.C. (2016) Remembering Lee Kuan Yew: Politics, heritage and political heritage in Singapore. International Journal of Heritage Studies, 22(1), 59-69.

Henderson, J.C. (2016) Local and Traditional or Global and Modern: Food and Tourism in Singapore. Journal of Gastronomy and Tourism, 2(1), 55-67.

Henderson, J.C. (2016) Hosting the 2022 FIFA World Cup: Opportunities and Challenges for Qatar. Journal of Sport and Tourism, 19(3/4), 281-298.

Henderson, J.C. (2016) Integrated Resorts and Tourism: A Singapore Perspective. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 5(2), 191-208.

Henderson, J.C. (2016) Muslim Travellers, Tourism Industry Responses and the Case of Japan. Tourism Recreation Research, 41(3), 339-347.

Henderson, J.C. (2016) Foodservice in Singapore; Retaining a place for hawkers? Journal of Foodservice Business Research, 19(3), 272-286.

Kang, Soon Lee Eugene and Shun Yin Lam (2016), “Contingent Effects of Firm and Employee Reputations on Professional Advice Adoption,” Service Business, published online in April 2016.

Faraji-Rad, Ali, Shiri Melumad, and Gita V. Johar (2016),"Consumer Desire for Control as a Barrier to New Product Adoption," Journal of Consumer Psychology, published online in August 2016.

Franks, Becca, Charlene Y. Chen, Katie Manley and E. Tory Higgins (2016). Effective Challenge Regulation Coincides with Promotion Focused-Related Success and Emotional Well-Being. Journal of Happiness Studies, 17, 981-994.

Cayla, Julien and Kushagra Bhatnagar (2016), “English Is a Violent Boundary: Language and Power in India’s ‘New Services’,” Journal of Business Research, 43(6), 1031-1047.

Wee, C H (2017), Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices.  Pearson Education South Asia Pte Ltd., 377 pages. (Book was featured in The Business Times , 3-4 March 2017, page 34; and AsiaOne, 6 March 2017).

Philip Kotler, Hermawan Kartajaya and Hooi, D H (2017), Marketing for Competitiveness. World Scientific

Hill, Charles W  L, C H Wee and Krishna Udayasankar (2016), International Business: Asia Global Edition; 2nd Edition, McGraw-Hill, 749 pages.  (A full complement of supporting teaching materials are also developed for this book).  Adopted by more than 50 institutions across Asia-Pacific economies within a two-year period. 

Ng, Sharon, Mehak Bharti and Natalie Truong (2019), “The Impact of Gender and Culture In Consumer Behaviour,” in Cambridge International Handbook On Psychology Of Women

Madan, Shilpa, Shankha Basu, Elison Lim and Sharon Ng (2018), “The Appeal of Beauty and Physical Attractiveness: An Indian Perspective,” in Handbook of Indian Consumers

Arnould, Eric, Cayla, Julien and Delphine Dion (2018), Fetish, Magic, Marketing, in Magical Capitalism eds. Brian Moeran and Timothy de Waal Malefyt, Palgrave Macmillan, forthcoming

Henderson, J.C. (2017), Sports Events, Tourism, Development and Regeneration: A Perspective from Gulf States of Abu Dhabi, Dubai and Qatar (Chapter 1) in Wise, N. and Harris, J. (Eds) Sport, Events, Tourism and Regeneration. Routledge, London.

Henderson, J.C. (2017), Pilgrimage and Tourism Development in Saudi Arabia: Understanding the Challenges and Opportunities (Chapter 13) in Stephenson, M.L. and Al-Hamarnah, A. (Eds) International Tourism Development and the Gulf Cooperation Council States: Challenges and Opportunities. Routledge, London.

Wong, King-Yin (2017), Radio Frequency Identification (RFID) (overview of concept and uses for tracking in hospitality and Tourism), in The SAGE International Encyclopedia of Travel and Tourism, Sage Publications.


Khoo, H. M., Kong Y. K. (2017). Eatigo: Connecting Empty Dining Tables with Empty Stomachs. Harvard Case Center (Ref No.: NTU 152) and Asian Business Case Centre (Ref No.: ABCC-2017-024).


Zhu, L., Lim, C., Xie, W. & Wu, Y. (2016). Forecasting Singapore Tourist Arrivals Using Copula Method: High Dimensional Case. Proceedings of the Asia Pacific Tourism Association 2016 Annual Conference.  Beijing, China.

Wong, King-Yin (2016), “Carousell: How to thrive amid fierce competition?”, Nanyang Technopreneurship Case Center, Case reference: NTCC-2016-005.

Tuck Siong Chung (2016), “ASEAN CSR Network”, Asian Business Case Center, Case reference: ABCC-2016-006.

Huggins, K., Burger, J.H., Pretorius, M. and Overby, J. (2016). Two-A-Day: A Choice of Target Market Selection of Apple Export Business. Business Case Journal, Summer, Volume 23, Number 2.

Khoo Hong Meng (2016), “Vertical Farming – An Urban Agricultural Solution”, Nanyang Technopreneurship Case Center, Case reference: NTCC-2016-020.

Khoo Hong Meng (2016), “Apple Watch – Leading the Next Consumer Trend”, Nanyang Technopreneurship Case Center, Case reference: NTCC-2016-003.

Khoo Hong Meng (2016), “Airbnb – Transforming travel through technology”, Nanyang Technopreneurship Case Center, Case reference: NTCC-2016-001.

Khoo Hong Meng (2016), “Uniseal – Creating green value and solutions in urban living”, Asian Business Case Center, Case reference: ABCC-2016-017.

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