By Raza Irshad
The event, organised by the Marketing & Entrepreneurship Club, showed the documentary, “Art & Copy”, which showcases some of the most iconic advertising campaigns of their time and how they were successful in breaking grounds at the time when they were released. The film also includes reflections on the careers of some of the finest people in this field like Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow.
The purpose of the event was to share an insight into the world of marketing and advertising, how it has evolved over the years and to share some real life examples of how people have actually been inspired to produce some of the most memorable ad campaigns of all times.
This activity was a light yet very enriching way to learn more about the marketing and advertising industries as well as to get to know more the members of the club.