MSC MARKETING SCIENCE

MSc Marketing Science Graduate Thrives in the Post-Pandemic World – with Dream Job in Tech

Right at the height of the global pandemic in July 2020, Aayushi Vyas embarked on Nanyang Technological University Singapore’s (NTU Singapore) Master of Science in Marketing Science (MMS) programme.

It was a time of great uncertainty. But today, she looks back on her learning journey with pride as it has led her to her dream career.

From Intern to Full-time Specialist

During the MMS programme, Aayushi received frequent updates on career opportunities from the NBS Graduate Studies Career Development Office (GSCDO), which helps masters degree candidates to secure highly coveted positions.

In April 2021, GSCDO notified Aayushi about a digital marketing intern role at ServiceNow, a global tech firm with key innovations in digital workflow management.

Aayushi says, “I had previously been in Yahoo for over three years. The ServiceNow role seemed like the perfect step forward. It would involve creating and optimising ads on multiple platforms like LinkedIn, Google, and Facebook.”

Looking back, she felt that it was her honest and open attitude, passion for digital marketing, and highly collaborative spirit that helped her clinch the role.

During the six-month internship at ServiceNow’s Singapore branch, Aayushi explored the major platforms and gained a more holistic view of digital marketing.

She also got involved in two big projects, which led her to secure a full-time online marketing specialist role in ServiceNow’s branch in Bengaluru.

“In the first project, I utilised my past work experiences and the skills from the MMS programme. In the second, which was more of a project management role, I learnt on the job.

Both projects gave me the opportunity to prove myself and show the company tangible ways to ‘up’ its digital game. I believe this was how I managed to land my current full-time role in Bengaluru,” Aayushi says.

She Loves Her Job

Talking about her current role as an online marketing specialist, Aayushi says that she really enjoys the autonomy at work.

She explains, “I have lots of room to manage and explore things on my own. Not many companies offer the liberty to test and try out ideas, both big and small. Experimentation is necessary in marketing, and it’s exciting to be able to do that every day now.”

Aayushi often taps onto the skills she gained from the MMS modules.

For example, the Digital Marketing module helped her “understand the mix of organic and paid components that goes into building a strong digital marketing strategy,” she explains.

And to build better ad copy that “speaks directly to the consumer”, she says, she recalls principles from the Integrated Marketing Communications and Branding modules.

Her role also requires her to develop creative marketing assets. “The Consumer Neuroscience & Neuromarketing module gave me such great insights that I can now discern assets that cut through the noise and reach our target customers more effectively for higher engagement,” she says.

She adds that a crucial soft skill she honed through the MMS programme is confidence.

“I’m someone who takes a while to settle into a new environment or openly express myself. I found a safe space in the MMS programme to train myself to become a more self-assured, adaptable person,” she says. “The MMS programme offered a stage – through presentations, class participation, and group projects – where I could continuously sharpen my ability in various interactions.”

Tips for Prospective MMS Candidates

Aayushi has two tips for students embarking on the MMS programme.

First, she says, be open to making connections and sharing knowledge.

“This is how we grow and how we help others to grow. I’ve learnt so much by reaching out to the people around me, from professors to peers,” she says.

Second, keep learning with an open mind.

“The programme won’t last forever,” she gently reminds. “Make the best use of this short period in your life to widen your perspectives as much as possible: stay curious, bring your ideas to the table to be tested, and explore all that you can.”

Find out how Aayushi adapted to studying in NTU here.

Talk to us today to find out more about the MSc Marketing Science programme. Click here to book an appointment with us.