Graduate Studies Blog
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Launching Sneakers, Managing Influencers: A Day In The Life Of A Brand Marketing Intern At Nike
MSc Marketing Science alumnus AJ Sun takes us behind the scenes of his “dream company”, Nike – and shares how his MMS experience has set him up for success.
Nanyang Business School | Jan 20, 2025
How This Nanyang MBA SPAN Team Created a Sustainability Plan with Strategic Thinking
In business, you either sink or swim on the strength of your agility, adaptability, and strategic thinking. To prepare for this, participants of the Nanyang MBA programme at Nanyang Business School (NBS) go through a rigorous project known as Strategic Projects at Nanyang, or SPAN.
Nanyang Business School | Jan 16, 2025
How Nanyang Business School’s SPAN Projects Drive ESG Change in APAC
With ESG and environmental impact becoming top-of-mind issues for the business world, businesses are scrambling to solve their most intractable sustainability issues.
Nanyang Business School | Dec 17, 2024
Beyond the Hype: Generative AI’s Impact on Policy, Education and People
Generative artificial intelligence (GenAI) is reshaping how we work and think. And a heavy helping of hype has followed: an endless rotation of pundits continues to sing the technology’s praises online.
Nanyang Business School | Dec 10, 2024
Balancing people, planet, and profit: How sustainability drives businesses, with accountants leading the charge
The clock is literally ticking on climate change. We have less than five years before global temperatures reach a point of no return of 1.5°C of warming, beyond which global warming becomes irreversible.
Nanyang Business School | Dec 10, 2024
Rethinking Marketing Education for a Sustainable Future
Businesses are stuck in the middle. How can they market “net-zero” products, while generating sales despite the higher perceived cost?
Nanyang Business School | Dec 10, 2024
