Are you an industry professional, researcher or academic seeking a pit-stop for all things Marketing Technology? Look no further. You’re here.
Welcome to the Nanyang Centre for Marketing and Technology. We are committed to advancing innovation and thought leadership in marketing & technology through rigorous research, impactful publications, and meaningful collaborations. We aim to cultivate a dynamic community in which marketers from different backgrounds can exchange ideas to propel the industry forward.
We have four pillars of excellence guiding our centre. Explore more about these four areas in our Knowledge Hub for invaluable insights into the world of Marketing Technology!
Here is what’s brewing:
Leading the Charge: How to Implement Generative AI in SMEs 11 Nov 2024, Mon
The Power of Generative AI 15 Oct 2024, Tue
Digital Humans 7 May 2024, Tue
Farmers as YouTubers 18 Mar 2024, Mon