Who we are
We are the Nanyang Centre for Marketing and Technology, born from the Marketing Division of Nanyang Business School at Nanyang Technological University, Singapore. Through research, publications, and collaborations, we strive to foster a vibrant community that drives innovation and thought leadership.
Our belief
At NCMT, we believe that Marketing Technology extends beyond data analytics. In today’s dynamic business landscape, while technology provides an unprecedented wealth of consumer data, its true potential lies in reshaping the way businesses engage and connect with consumers. Data analytics is crucial for marketing professionals to deeply understand consumer behavior and draw consumer insights. Other emerging technologies such as AI, AR, VR, Metaverse, Wearables, IoT, blockchain, robots, autonomous vehicles, etc. have the potential to revolutionize the entire consumer journey, fostering more personalized, engaging, and innovative experiences for consumers.
Our purpose
Leveraging on our distinctive expertise in marketing, consumer behavior and neuroscience, our mission is to build and disseminate knowledge about marketing & technology to pioneer the next wave of technological evolution in marketing and to empower business leaders to stay relevant.
What makes us, us
Pioneers in Marketing Technology
NCMT is a pioneering force in the realm of Marketing Technology. As one of world’s first Marketing Technology centre initiated by a technological institution, we lead the way in bridging marketing & technology and exploring cutting-edge strategies, innovative solutions, and a new era of possibilities in this domain.
Asia Focus
Our distinctive focus on Asia and in-depth understanding of Asian consumers distinguishes us. More than just recognizing the economic growth and technological advancements in the region, we realize the cultural nuances that drive consumer behaviors. This cultural insight is what differentiates us and is crucial for businesses aiming to navigate the multifaceted Asian business terrain.
More about our work
We believe there is a gap that could be bridged between academia and industry in marketing & technology. By facilitating collaborations, we ensure that academic discoveries are aligned with real-world challenges, providing practical solutions. Our efforts are pooled to facilitate knowledge exchange, creating a synergistic environment for innovation.
We are committed to disseminate the latest findings and insights on marketing & technology. By hosting seminars, writing articles, publishing papers, and organizing workshops, we ensure that both the academic community and industry professionals are abreast of the most recent developments. This sharing of knowledge enriches the academic discourse and ensures that the practical applications of our research are realized swiftly.
We serve as a force and catalyst to actively advance the forefront of innovative thinking and expertise in marketing & technology. We are passionate about exploring new perspectives and sharing our findings with the broader community. While we are proud of the work we do, we recognize the invaluable contributions of our industry peers and always seek collaboration and mutual growth in understanding marketing & technology.
Our Faculty
Our Marketing faculty is made up of 18 committed and knowledgeable members.
Directors of the Nanyang Centre for Marketing and Technology:
Sharon Ng is the Centre Director and a distinguished Professor at Nanyang Business School. Having received her Ph.D. from the University of Minnesota (USA) and published in prestigious marketing journals, she brings to the centre extensive knowledge in marketing. Sharon is a renowned scholar in the field, and her contributions have earned her numerous accolades, including the MSI Young Scholar by the Marketing Science Institute (USA) and Researcher of the Division. She is currently an Area Editor for the International Journal of Research in Marketing and sits on the editorial board of other marketing journals. Her expertise extends beyond academia as she is often quoted in local publications on branding and consumption issues.
Professor Gemma Calvert is an internationally renowned neuroscientist and foremost pioneer of neuromarketing. An entrepreneur, academic and seasoned speaker, Gemma has published over 60 scientific papers on human brain function, including in Science and Nature. She has a BSc in Social Psychology from the London School of Economics and a DPhil in Neuroscience from the University of Oxford. She has also served as a Council Member of the Global Agenda for Neuroscience and Behaviour at the World Economic Forum and inaugural Board Member of the Neuromarketing Science and Business Association (NMSBA). At NTU, Gemma teaches graduate courses including Neuromarketing and Martech and Consumer Insight. Over the past 20 years, she has worked closely with many of the global MNC’s including Unilever, Procter & Gamble, McDonald’s, Mediacom, Johnson & Johnson as well as numerous marketing and advertising agencies to help them better understand consumers at a deep, emotional level. Her research on the power of the subconscious brain has been widely covered in the international press and television media, including Time, Newsweek, The Economist, The Straits Times, Channel News Asia, CBS 60 Minutes, the BBC World Service, BBC3 Series on Secrets of the Superbrands, BBC Radio 4 and several worldwide documentaries on the brain in business.
As the Deputy Director of Industry Relations and Consulting, Professor Charlene Chen plays a vital role in connecting the centre with industry partners and promoting collaboration between the division and industry. Professor Chen's expertise and consulting experience in customer experience, strategic relationships, motivation science, and consumer well-being makes her a valuable resource for industry partners looking to optimize customer value and improve consumer satisfaction. Her research has been published in leading academic journals. Her work and commentaries have been featured in local press such as The Business Times, The Straits Times, Channel News Asia, and Today Online. Professor Chen has won both teaching and research excellence awards at Nanyang Business School. She is also the recipient of the Best Paper Prize at the LVMH-SMU Luxury Research Conference in 2018.
Dr. King-Yin Wong is the Deputy Director of Student Outreach and Media at the research centre and a senior lecturer in the Marketing Division at Nanyang Business School. She is teaching digital marketing in undergraduate, post-graduate and executive programs. She brings a wealth of knowledge and experience to her role. Dr. Wong's research interests include digital marketing, tourism and services marketing, and consumer behavior, and her work has been presented at prestigious conferences and published in top-tier journals. She has also been interviewed by international and national media outlets on topics related to retail and tourism marketing. In her role as Deputy Director of Student Outreach and Media, Dr. Wong integrates the MarkeThink Club with the research centre, aligning student goals with centre goals, managing the media of the centre and supporting consulting projects.