Physiological Self-Tracking Makes People More Likely to Donate Organs

by Samah Kochhar, Chi Hoang, Gemma Calvert and Sharon Ng

Key takeaways:

1. Tracking physical stats through devices like Fitbit or Apple Health can make individuals more receptive to the idea of organ donation
2. Monitoring one’s body helps people perceive their body as separate from their identity, easing worries about losing a part of themselves through donation
3. Younger individuals, women and those with religious beliefs are particularly inclined to view their body as distinct from their sense of self, making them more receptive audience for promoting organ donation

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Redefining Insights: How AI is Shaping the Future of Social and Consumer Research

By Professor Gemma Calvert

The ability to uncover authentic, unfiltered insights has long been a challenge in social and consumer research. Traditional methods often fall short due to biases and constraints inherent in human interactions. However, a groundbreaking study which we conducted in collaboration with Research Network and powered by Listen Labs’ AI platform offers a glimpse into a transformative future.

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