Author: rkoh029

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AI Won’t Replace Marketers

AI Won’t Replace Marketers—But It Will Replace Marketing-as-Usual

by Gemma Calvert

Background 

If you work in marketing, the ground under your feet is moving—fast. In a live panel at NTU, three industry leaders cut through the hype: Krishnan Menon (Managing Director, R/GA), James Breeze (CEO, Research Network), and Melvyn Tan (Entrepreneur & Co-founder, Befinity AI). Their verdict? Generative AI is rewriting the playbook—from research and production to capability building and legal risk. The marketers who thrive will be those who go upstream: inventing the brief, shaping the strategy, and designing the future—while machines accelerate the rest.

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Holding AI to its promise

Holding AI to its promise – Outcomes that balance Efficiency and Effectiveness 

by Ramanathan Vythilingam 

Background 

The last 5-10 years have seen significant change, with the evolution of Artificial Intelligence and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by pessimism linked to the impact on the role of Humans and the depreciating value being placed on Human effort. This has been the narrative for a while – at least the last 5+ years, when Machine Learning, Neural networks, and other advancements were gaining ground. With the introduction of ChatGPT in November 2022, the reality is even more accelerated. In this short period of time, the world does seem a very different place – it is as if we could demarcate a BC (Before ChatGPT) and AC (After ChatGPT) eras. While GPTs were not necessarily new and have been around since June 2018, the democratization of access truly happened with the chat interface. Now anyone can enter a few lines of conversational text, to generate outcomes. This chat functionality has then transcended mere text outputs, and we have text-to-image and text-to-video generating tools – whose quality of outputs is improving by leaps and bounds. They might not be there yet, but they are fast getting there. 

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The Hidden Cost of Social Media on Young Minds

Insights from an AI-based interviewing study of 583 youth and parents across Singapore and Australia

by Gemma Calvert, James Breeze and Ella Carnegie-Brown

Executive Summary

As policymakers worldwide debate the future of platforms like TikTok, this study delivers urgent, first-person insight into how social media is shaping the brains, behaviours and emotional lives of the next generation. In a joint project by Nanyang Technological University (NTU Singapore), Research Network, and ListenLabs.ai, 583 young people aged 13–25 and their parents from Singapore and Australia were interviewed using an innovative AI-based interviewing platform. Instead of surveys or Likert scales, participants spoke freely and candidly in voice-recorded interviews, revealing how social media affects their attention, emotions, mental health, relationships and sense of self.

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