Leading the Charge: How to Implement Generative AI in SMEs in Singapore
by Boon Chong LIM, Kumaran RAJARAM, and Yew Tung BOEY
In our first article of this series, “Unlocking the Power of Generative AI: Transforming Marketing for SMEs in Singapore,” we explored the immense potential of Generative AI (GenAI) to transform marketing for small and medium enterprises (SMEs). But knowing the benefits is just the beginning. Incorporating GenAI into your business is not a strategy in itself—it is simply a tool to achieve your broader business goals. The true value of GenAI lies in how effectively you use it to drive meaningful outcomes, whether that’s improving customer engagement, streamlining your operations, or boosting efficiency. One of the key challenges lies in effectively implementing these GenAI tools within your business. In this guide, we will walk you through the steps to successfully lead your GenAI transformation. From setting clear goals to overcoming common challenges, you’ll learn how to implement GenAI to drive growth and efficiency of your processes.
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