The Future of Live Commerce
by Xinlong Li
In 2021, the global live e-commerce market was valued at approximately USD 1.35 trillion and is forecasted to surge to USD 3.9 trillion by 2031, with a steady CAGR of 11.28% over the decade. [1] This growth is underpinned by the dynamic evolution of the live commerce landscape, attracting a wave of young enthusiasts to the live streaming domain. These individuals are not just dabbling in broadcasting as a fleeting endeavour but are increasingly viewing it as a sustainable career path.
