Unlocking the Power of Generative AI: Transforming Marketing for SMEs in Singapore
by Boon Chong LIM, Yew Tung BOEY, and Kumaran RAJARAM
Are you running a small-medium enterprise (SME) in Singapore and feeling the pressure from competitors using advanced technologies to personalize marketing and engage customers? You have probably heard the buzz around Generative AI (GenAI) and its potential to transform marketing. This article will guide you through how GenAI can boost your marketing efforts and keep you competitive. First, let’s break down what GenAI really means.