Skip to toolbar
Xu Hong
Associate Professor
School of Social Sciences
College of Humanities, Arts and Social Sciences

Dr. Hong Xu graduated from Peking University with a B.S. in Psychology in 2000, the University of Chicago with a Master’s in Statistics in 2005 and a Ph.D. in Psychology in 2007. She then went to Columbia University for her postdoctoral training from 2007-2009. Since 2009, she continued her research on visual perception and set up Visual Cognitive Neuroscience Lab at Nanyang Technological University in Singapore. Her lab investigates human psychological and cognitive processing of visual and auditory stimuli by multiple methods: psychophysics experiments, eye tracking, EEG, survey, interviews, focused group discussions, field tests, and virtual reality simulations. The main interest of her lab is to study the neural mechanisms of visual perception (e.g. face and self-motion/navigation/wayfinding) and its application in user experience and artificial intelligence.

Research Statement

My lab has been working on face perception and heading perception via interdisciplinary and translational approaches. We study the neural mechanisms of face perception through human psychophysics, eye tracking and EEG recordings. We translate the findings on heading perception from the laboratory to user experiences in public transport and policy making by improving human performance/user experience and infrastructure design, by computational modelling, virtual reality simulation and onsite mock-up field testing.

Research One-liner

The main interest of my lab is to study the neural mechanisms of visual perception (e.g. face and self-motion/navigation/wayfinding) and its application in user experience and artificial intelligence.

  1. *Ying H.J., **Burns E.J., ^Lin X.Y., and Xu (2019), “Ensemble statistics shape face adaptation and the cheerleader effect”, Journal of Experimental Psychology: General, 148 (3), 421-436.
  2. Xu H., Wallisch P., and Bradley D. C. (2014), “Spiral motion selective neurons in area MSTd contribute to judgments of heading”, Journal of Neurophysiology, 111(11):2332-42. doi: 10.1152/jn.00999.2012.
  3. Xu H., Dayan P., Lipkin R. M., and Qian N. (2008), “Adaptation across the cortical hierarchy: low-level curve adaptation affects high-level facial-expression judgments”, Journal of Neuroscience, 28, 3374-3383.
Latest Projects
  1. Customized WeUX Index Design and Model Optimization in User Experience
  2. Study on the acceptable reflectance level of body wrap and paintwork on road vehicles – Objective and Perceptual Measurements of Glossiness
  3. Evaluation of Human Factors in Wayfinding System
Advice to young researchers

Dream big, start small, act now.

Other affiliation(s)

Associate Professor (by Courtesy), School of Computer Science and Engineering, College of Engineering

Faculty in Neuroscience PhD Program, Lee Kong Chian School of Medicine

Expert Areas

Research Interests

Research Category
Social Sciences
Research Sub-category
NISTH Assigned Topic Groupings
Responsible AI/Tech
Affiliated Sustainable Development Goals
GOAL 3: GOOD HEALTH AND WELL-BEING – Ensuring healthy lives and promoting the well-being for all at all ages is essential to sustainable development.
GOAL 9: INDUSTRY, INNOVATION, AND INFRASTRUCTURE – Investments in infrastructure are crucial to achieving sustainable development.
GOAL 11: SUSTAINABLE CITIES AND COMMUNITIES – There needs to be a future in which cities provide opportunities for all, with access to basic services, energy, housing, transportation and more.
The Sustainable Development Goals (SDGs), also known as the Global Goals, were adopted by all United Nations Member States in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.
Last Updated
08 Apr 2020
Last Updated
13 Sep 2020